| The anatomy of circular economy transition in the fashion industry S Mishra, S Jain, G Malhotra Social Responsibility Journal 17 (4), 524-542, 2021 | 117 | 2021 |
| Green marketing: a study on Indian youth A Maheshwari, G Malhotra International Journal of Management and Strategy 2 (3), 1-15, 2011 | 94 | 2011 |
| The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness S Mishra, G Malhotra International Journal of Information Management 61, 102245, 2021 | 93 | 2021 |
| Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction S Mishra, G Malhotra, R Chatterjee, Y Shukla Journal of Strategic Marketing 31 (4), 749-766, 2023 | 48 | 2023 |
| Omnichannel retailing: does it empower consumers and influence patronage? S Mishra, G Malhotra, V Arora, S Mukhopadhyay International Journal of Retail & Distribution Management 50 (2), 229-250, 2022 | 31 | 2022 |
| Is India ready for e-mobility? An exploratory study to understand e-vehicles purchase intention S Mishra, G Malhotra Theoretical Economics Letters 9 (02), 376, 2019 | 30 | 2019 |
| In-store marketing of private labels: applying cue utilisation theory S Mishra, G Malhotra, G Saxena International Journal of Retail & Distribution Management 49 (1), 145-163, 2020 | 29 | 2020 |
| Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownership S Mishra, G Malhotra, R Chatterjee, W Kareem Abdul Asia Pacific Journal of Marketing and Logistics 35 (2), 414-431, 2023 | 24 | 2023 |
| Millennials’ self-identity and intention to purchase sustainable products S Mishra, Y Shukla, G Malhotra, R Chatterjee, J Rana Australasian Marketing Journal 31 (3), 199-210, 2023 | 23 | 2023 |
| Determining customers’ preferences for housing attributes in India V Kumar Gupta, G Malhotra International Journal of Housing Markets and Analysis 9 (4), 502-519, 2016 | 23 | 2016 |
| Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness S Mishra, G Malhotra, R Chatterjee, Y Sanatkumar Shukla Journal of Strategic Marketing, 1-23, 2021 | 22 | 2021 |
| Perceived anthropomorphism and purchase intention using artificial intelligence technology: examining the moderated effect of trust G Malhotra, M Ramalingam Journal of Enterprise Information Management, 2023 | 20 | 2023 |
| Effect of economic growth on the logistics sector in India G Malhotra, S Mishra Theoretical Economics Letters 9 (1), 210-222, 2019 | 20 | 2019 |
| Moderating effect of cognitive conflict on the relationship between value consciousness and online shopping cart abandonment S Mishra, G Malhotra, SR Tiwari The International Review of Retail, Distribution and Consumer Research 31 (5 …, 2021 | 18 | 2021 |
| Women and access to ICT: A case study of India R Agarwal, G Malhotra African Journal of Business Management 10 (11), 288-297, 2016 | 18 | 2016 |
| An empirical research on consumer behaviour towards small car segment in Indian market G Malhotra, A Nandi, A Mukherjee Business Perspectives and Research 1 (1), 37-46, 2012 | 18 | 2012 |
| Water management: the obscurity of demand and supply in Delhi, India K Misra, G Malhotra Management of Environmental Quality: An International Journal 23 (1), 23-35, 2011 | 18 | 2011 |
| Psychological empowerment and job satisfaction of accountants: the mediating effect of task performance A Varma, G Malhotra International Journal of Organizational Analysis 30 (4), 933-950, 2022 | 16 | 2022 |
| Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity G Malhotra, H Srivastava Journal of Strategic Marketing, 1-24, 2023 | 15 | 2023 |
| Consumers' psychological reactance and ownership in in-game advertising G Malhotra, S Mishra, G Saxena Marketing Intelligence & Planning 39 (6), 842-855, 2021 | 14 | 2021 |
