| The anatomy of circular economy transition in the fashion industry S Mishra, S Jain, G Malhotra Social Responsibility Journal 17 (4), 524-542, 2021 | 160 | 2021 |
| The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness S Mishra, G Malhotra International Journal of Information Management 61, 102245, 2021 | 131 | 2021 |
| Green marketing: a study on Indian youth A Maheshwari, G Malhotra International Journal of Management and Strategy 2 (3), 1-15, 2011 | 100 | 2011 |
| Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction S Mishra, G Malhotra, R Chatterjee, Y Shukla Journal of Strategic Marketing 31 (4), 749-766, 2023 | 84 | 2023 |
| Perceived anthropomorphism and purchase intention using artificial intelligence technology: examining the moderated effect of trust G Malhotra, M Ramalingam Journal of Enterprise Information Management 38 (2), 401-423, 2025 | 62 | 2025 |
| Omnichannel retailing: does it empower consumers and influence patronage? S Mishra, G Malhotra, V Arora, S Mukhopadhyay International Journal of Retail & Distribution Management 50 (2), 229-250, 2022 | 50 | 2022 |
| In-store marketing of private labels: applying cue utilisation theory S Mishra, G Malhotra, G Saxena International Journal of Retail & Distribution Management 49 (1), 145-163, 2020 | 48 | 2020 |
| Impact of self-expressiveness and environmental commitment on sustainable consumption behavior: the moderating role of fashion consciousness S Mishra, G Malhotra, R Chatterjee, Y Sanatkumar Shukla Journal of Strategic Marketing 32 (8), 1048-1070, 2024 | 39 | 2024 |
| Millennials’ self-identity and intention to purchase sustainable products S Mishra, Y Shukla, G Malhotra, R Chatterjee, J Rana Australasian Marketing Journal 31 (3), 199-210, 2023 | 38 | 2023 |
| Is India ready for e-mobility? An exploratory study to understand e-vehicles purchase intention S Mishra, G Malhotra Theoretical Economics Letters 9 (02), 376, 2019 | 38 | 2019 |
| Ecological consciousness and sustainable purchase behavior: the mediating role of psychological ownership S Mishra, G Malhotra, R Chatterjee, W Kareem Abdul Asia pacific journal of marketing and logistics 35 (2), 414-431, 2023 | 36 | 2023 |
| Does green brand anthropomorphism influence repurchase intention? Understanding the impact of brand warmth, psychological ownership, and self-brand congruity N Sehgal, V Jham, G Malhotra Journal of Retailing and Consumer Services 75, 103546, 2023 | 32 | 2023 |
| Benchmarking for organisational competitiveness: a resource-based view perspective G Malhotra, G Dandotiya, S Shaiwalini, A Khan, S Homechaudhuri Benchmarking: An International Journal 32 (3), 943-964, 2025 | 28 | 2025 |
| Motivations for participation in active sports tourism: a cross-national study S Mishra, G Malhotra, M Johann, SR Tiwari International Journal of Event and Festival Management 13 (1), 70-91, 2022 | 27 | 2022 |
| Determining customers’ preferences for housing attributes in India V Kumar Gupta, G Malhotra International Journal of Housing Markets and Analysis 9 (4), 502-519, 2016 | 27 | 2016 |
| Green purchase intention in omnichannel retailing: role of environmental knowledge and price sensitivity G Malhotra, H Srivastava Journal of Strategic Marketing 32 (4), 467-490, 2024 | 26 | 2024 |
| Impact of circular economy practices on supply chain capability, flexibility and sustainable supply chain performance G Malhotra The International Journal of Logistics Management, 2023 | 25 | 2023 |
| Investigating the impact of consumers’ patriotism and ethnocentrism on purchase intention: Moderating role of consumer guilt and animosity S Mishra, Y Shukla, G Malhotra, V Arora International Business Review 32 (4), 102076, 2023 | 25 | 2023 |
| Moderating effect of cognitive conflict on the relationship between value consciousness and online shopping cart abandonment S Mishra, G Malhotra, SR Tiwari The International Review of Retail, Distribution and Consumer Research 31 (5 …, 2021 | 25 | 2021 |
| Effect of economic growth on the logistics sector in India G Malhotra, S Mishra Theoretical Economics Letters 9 (1), 210-222, 2019 | 25 | 2019 |
