Yuhmiin Chang 張郁敏
Yuhmiin Chang 張郁敏
Verified email at nccu.edu.tw
TitleCited byYear
Television and web advertising synergies
Y Chang, E Thorson
Journal of Advertising 33 (2), 75-84, 2004
An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge
C Stammerjohan, CM Wood, Y Chang, E Thorson
Journal of Advertising 34 (4), 55-67, 2005
Age matters: Short Message Service advertising reading behaviours
Y Chang
International Journal of Mobile Communications 11 (2), 159-175, 2013
An exploration of the standardization of targeting strategies and the use of promotional disciplines on the web: A cross-national study
Y Chang
Journal of Marketing Communications 15 (5), 327-343, 2009
The influence of media multitasking on the impulse to buy: A moderated mediation model
Y Chang
Computers in Human Behavior 70, 60-66, 2017
Why do young people multitask with multiple media? Explicating the relationships among sensation seeking, needs, and media multitasking behavior
Y Chang
Media Psychology 20 (4), 685-703, 2017
Perceived message consistency: Explicating how brand messages being processed across multiple online media
Y Chang
Computers in Human Behavior 85, 125-134, 2018
Personality, information, and music: an internet advertising study
Y Chang
University of Missouri-Columbia, 1998
The system can't perform the operation now. Try again later.
Articles 1–8