| Product placement: How brands appear on television C La Ferle, SM Edwards Journal of advertising 35 (4), 65-86, 2006 | 306 | 2006 |
| The importance of perceived endorser credibility in South Korean advertising C La Ferle, SM Choi Journal of current issues & research in advertising 27 (2), 67-81, 2005 | 268 | 2005 |
| Teens' use of traditional media and the Internet C La Ferle, SM Edwards, WN Lee Journal of Advertising Research 40 (3), 55-65, 2000 | 233 | 2000 |
| Factors impacting responses to cause-related marketing in India and the United States: Novelty, altruistic motives, and company origin C La Ferle, G Kuber, SM Edwards Journal of Business Research 66 (3), 364-373, 2013 | 194 | 2013 |
| Does place matter when shopping online? Perceptions of similarity and familiarity as indicators of psychological distance SM Edwards, JK Lee, CL Ferle Journal of interactive advertising 10 (1), 35-50, 2009 | 152 | 2009 |
| Enhancing recall and recognition for brand names and body copy: A mixed-language approach J Ahn, CL Ferle Journal of Advertising 37 (3), 107-117, 2008 | 145 | 2008 |
| Internet diffusion in Japan: Cultural considerations C La Ferle, SM Edwards, Y Mizuno Journal of advertising research 42 (2), 65-79, 2002 | 129 | 2002 |
| Does gender impact the perception of negative information related to celebrity endorsers? SM Edwards, C La Ferle Journal of promotion management 15 (1-2), 22-35, 2009 | 117 | 2009 |
| Determinants for materialism among adolescents in Singapore C La Ferle, K Chan Young Consumers 9 (3), 201-214, 2008 | 106 | 2008 |
| Can English language media connect with ethnic audiences? Ethnic minorities' media use and representation perceptions C La Ferle, WN Lee Journal of Advertising Research 45 (1), 140-153, 2005 | 103 | 2005 |
| Culture, attitudes, and media patterns in China, Taiwan, and the US: Balancing standardization and localization decisions CL Ferle, SM Edwards, WN Lee Journal of Global Marketing 21 (3), 191-205, 2008 | 97 | 2008 |
| Examining the influence of culture on perceived source credibility of Asian Americans & the mediating role of similarity M Morimoto, C La Ferle Journal of Current Issues & Research in Advertising 30 (1), 49-60, 2008 | 88 | 2008 |
| Attitudes toward advertising: A comparative study of consumers in China, Taiwan, South Korea and the United States CL Ferle, WN Lee Journal of International Consumer Marketing 15 (2), 5-23, 2003 | 88 | 2003 |
| Convergence across American and Korean young adults: socialisation variables indicate the verdict is still out S Marina Choi, C La Ferle International Journal of Advertising 23 (4), 479-506, 2004 | 52 | 2004 |
| Language and advertising effectiveness: Code-switching in the Korean marketplace J Ahn, C La Ferle, D Lee International Journal of Advertising 36 (3), 477-495, 2017 | 48 | 2017 |
| How culture influences the “social” in social media: Socializing and advertising on smartphones in India and the United States S Muralidharan, C La Ferle, Y Sung Cyberpsychology, Behavior, and Social Networking 18 (6), 356-360, 2015 | 47 | 2015 |
| Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the USA S Muralidharan, C La Ferle, Y Sung Asian Journal of Communication 27 (4), 396-414, 2017 | 41 | 2017 |
| Studying the impact of religious symbols on domestic violence prevention in India: applying the theory of reasoned action to bystanders' reporting intentions S Muralidharan, C La Ferle, S Pookulangara International Journal of Advertising 37 (4), 609-632, 2018 | 37 | 2018 |
| Saving behavior messaging: Gain/loss framing, self/family orientations, and individual differences in collectivism HJ Yoon, C La Ferle Journal of Advertising 47 (2), 146-160, 2018 | 32 | 2018 |
| Role-taking: Enhancing the online experience SM Edwards, C La Ferle Journal of Current Issues & Research in Advertising 25 (2), 45-56, 2003 | 27 | 2003 |
Steven M. EdwardsProfessor, Temerlin Advertising Institute, Southern MethodistVerified email at smu.edu
