| Effectiveness of marketing expenditures: A brand level case study MK Baidya, P Basu Journal of Targeting, Measurement and Analysis for Marketing 16, 181-188, 2008 | 33 | 2008 |
| Effectiveness of integrated marketing communications: Empirical analysis of two brands in India M Baidya, B Maity Journal of Indian Business Research 2 (1), 23-31, 2010 | 27 | 2010 |
| Allocation of budget on marketing efforts: an econometric approach in India MK Baidya, P Basu Asia pacific journal of marketing and logistics 23 (4), 501-512, 2011 | 15 | 2011 |
| Innovation in marketing strategy: A customer lifetime value approach. MK Baidya, B Maity, K Ghose Journal of Business & Management 25 (2), 2019 | 10 | 2019 |
| Measuring dynamic effects of advertising: a case study in India M Baidya, B Maity, K Ghose Journal of Indian Business Research 4 (3), 158-169, 2012 | 10 | 2012 |
| Assessing customer satisfaction of 4ps for a brand in India MK Baidya, P Basu International management review 5 (1), 85, 2009 | 9 | 2009 |
| An empirical investigation of repeat buying behavior of customers of two brands in India M Baidya, G Ghosh Journal of Indian Business Research 6 (3), 255-268, 2014 | 8 | 2014 |
| Effectiveness of sales promotion effort in emerging markets: a brand level analysis MK Baidya, K Ghose International Journal of Business and Emerging Markets 2 (1), 43-57, 2010 | 4 | 2010 |
| Performance of Indian Cement Industry: Drivers, Models and Empirics B Maity, V Suresh, MK Baidya Global Economy Journal 19 (02), 1950009, 2019 | 3 | 2019 |
| Relationship between marketing efforts and sales of consumer brands: An empirical study in India M Baidya, B Maity International Journal of Management 28 (1), 387, 2011 | 3 | 2011 |
| The Economics of Brand and Marketing Activities M Baidya, B Maity, K Ghose DLSU Business & Economics Review 27 (1), 65-174, 2017 | 2 | 2017 |
| A value-driven touchpoints strategy for managing the customer experience process M Baidya, B Maity, S Goswami Business Process Management Journal 29 (7), 2147-2166, 2023 | 1 | 2023 |
| Allocating marketing funds: a multi-goal approach M Baidya, B Maity, S Ghose Management Research Review, 2024 | | 2024 |
| The interplay between sales and marketing expenditures: an econometric approach in the B2B market M Baidya, B Maity Journal of Business & Industrial Marketing, 2023 | | 2023 |
| FORECASTING GROWTH RATES OF INDIA’S NET COMMERCIAL SERVICES: AN ECONOMETRIC APPROACH. B Maity, M Baidya, S Palamalai, SM Dev Journal of Services Research 23 (2), 2023 | | 2023 |
| Managing marketing mix competition dynamics MK Baidya, B Maity International Journal of Business Forecasting and Marketing Intelligence 7 …, 2022 | | 2022 |
| Forecasting Butyl Price: A Case of India's Tire Industry MK Baidya, B Maity Indian Journal of Marketing, 2020 | | 2020 |
| An empirical study of benchmarking marketing efforts MK Baidya, B Maity International Journal of Business Forecasting and Marketing Intelligence 5 …, 2019 | | 2019 |
| An empirical investigation of the effect of advertising in shaping the relationship between sales and price of two entrepreneur brands in India M Baidya, K Ghose, B Maity Asia-Pacific Journal of Business Administration 6 (2), 116-126, 2014 | | 2014 |
| Special issue on Social media marketing M Baidya Journal of Indian Business Research 6 (1), 2014 | | 2014 |
Bipasha MaityPresidency UniversityVerified email at presidencyuniversity.in
Bipasha MaityPresidency UniversityVerified email at presidencyuniversity.in