| Correlates of mall visit frequency A Roy Journal of Retailing 70 (2), 139-161, 1994 | 374 | 1994 |
| Market information and firm performance JS Raju, A Roy Management science 46 (8), 1075-1084, 2000 | 271 | 2000 |
| Chinese puzzles and paradoxes: Conducting business research in China A Roy, PGP Walters, STK Luk Journal of Business Research 52 (2), 203-210, 2001 | 226 | 2001 |
| Competitive pricing by a price leader A Roy, DM Hanssens, JS Raju Management Science 40 (7), 809-823, 1994 | 127 | 1994 |
| The universality of the signal theory for products and services S Erevelles, A Roy, LSC Yip Journal of Business Research 52 (2), 175-187, 2001 | 102 | 2001 |
| Store environment and shopping behavior: the role of imagery elaboration and shopping orientation A Roy, STC Tai Journal of International Consumer Marketing 15 (3), 71-99, 2003 | 94 | 2003 |
| The use of price and warranty cues in product evaluation: A comparison of US and Hong Kong consumers S Erevelles, A Roy, SL Vargo Journal of International Consumer Marketing 11 (3), 67-91, 1999 | 72 | 1999 |
| An investigation of affect of service using a LibQUAL+™ survey and an experimental study A Roy, A Khare, BSC Liu, LM Hawkes, J Swiatek-Kelley The Journal of Academic Librarianship 38 (3), 153-160, 2012 | 32 | 2012 |
| Assessing new empirical industrial organization (NEIO) methods: The cases of five industries A Roy, N Kim, JS Raju International Journal of Research in Marketing 23 (4), 369-383, 2006 | 30 | 2006 |
| Understanding competitive relationships JS Raju, A Roy Wharton on dynamic competitive strategy, 220-32, 1997 | 17 | 1997 |
| Market information and channel price structure A Roy International Journal of Research in Marketing 17 (4), 331-351, 2000 | 15 | 2000 |
| The influence of demand factors on dynamic competitive pricing strategy: An empirical study A Roy, JS Raju Marketing Letters 22, 259-281, 2011 | 12 | 2011 |
| Consumer choices among service brands offering ethical attributes E Bridges, M Schramm, A Roy The Service Industries Journal 39 (15-16), 1167-1189, 2019 | 11 | 2019 |
| Introduction to the Special Issue on'Doing business in China' A Roy, PGP Walters, STC Luk Journal of Business Research 52 (2), 93-94, 2001 | 10 | 2001 |
| Seller’s information sharing strategy to counter a bid from a rival supplier: A study of negotiations in two cultures A Roy, MB Menasco Journal of Marketing Theory and Practice 23 (4), 455-469, 2015 | 7 | 2015 |
| An error components approach to segmentation and modelling brand choice dynamics A Roy journal of Economic Psychology 19 (4), 463-484, 1998 | 7 | 1998 |
| Special issue on pricing strategy and the marketing mix A Roy, W Henry Journal of Business Research 33 (3), 183-185, 1995 | 7 | 1995 |
| Approximate depth of penetration in EM dipole prospecting PA Paul, A Roy pure and applied geophysics 81, 26-36, 1970 | 5 | 1970 |
| Simulated Negotiations in the Hiring of a Salesforce Manager: Tests of Two-Person Bargaining Solutions M Menasco, A Roy Marketing Letters 8, 381-392, 1997 | 4 | 1997 |
| The relationship between competitive pricing and direct-to-consumer advertising: How to manage DTC advertising of Rx drugs in an integrated marketing mix strategy A Roy, ME Schramm Journal of Advertising Research 60 (3), 305-323, 2020 | 2 | 2020 |
Jagmohan RajuVerified email at wharton.upenn.edu
