Abhik Roy
Abhik Roy
Professor of Marketing, Department of Marketing, Quinnipiac University
Verified email at quinnipiac.edu
Cited by
Cited by
Correlates of mall visit frequency
A Roy
Journal of Retailing 70 (2), 139-161, 1994
Market information and firm performance
JS Raju, A Roy
Management science 46 (8), 1075-1084, 2000
Chinese puzzles and paradoxes: Conducting business research in China
A Roy, PGP Walters, STK Luk
Journal of Business Research 52 (2), 203-210, 2001
Competitive pricing by a price leader
A Roy, DM Hanssens, JS Raju
Management Science 40 (7), 809-823, 1994
The universality of the signal theory for products and services
S Erevelles, A Roy, LSC Yip
Journal of Business Research 52 (2), 175-187, 2001
Store environment and shopping behavior: the role of imagery elaboration and shopping orientation
A Roy, STC Tai
Journal of International Consumer Marketing 15 (3), 71-99, 2003
The use of price and warranty cues in product evaluation: A comparison of US and Hong Kong consumers
S Erevelles, A Roy, SL Vargo
Journal of International Consumer Marketing 11 (3), 67-91, 1999
An investigation of affect of service using a LibQUAL+™ survey and an experimental study
A Roy, A Khare, BSC Liu, LM Hawkes, J Swiatek-Kelley
The Journal of Academic Librarianship 38 (3), 153-160, 2012
Assessing new empirical industrial organization (NEIO) methods: The cases of five industries
A Roy, N Kim, JS Raju
International Journal of Research in Marketing 23 (4), 369-383, 2006
Understanding competitive relationships
JS Raju, A Roy
Wharton on dynamic competitive strategy, 220-32, 1997
Market information and channel price structure
A Roy
International Journal of Research in Marketing 17 (4), 331-351, 2000
Introduction to the Special Issue on'Doing business in China'
A Roy, PGP Walters, STC Luk
Journal of Business Research 52 (2), 93-94, 2001
The influence of demand factors on dynamic competitive pricing strategy: An empirical study
A Roy, JS Raju
Marketing Letters 22 (3), 259-281, 2011
Seller’s information sharing strategy to counter a bid from a rival supplier: A study of negotiations in two cultures
A Roy, MB Menasco
Journal of Marketing Theory and Practice 23 (4), 455-469, 2015
Special issue on Pricing Strategy and the Marketing Mix
A Roy, W Henry
Journal of Business Research 33 (3), 183-185, 1995
An error components approach to segmentation and modelling brand choice dynamics
A Roy
journal of Economic Psychology 19 (4), 463-484, 1998
Simulated Negotiations in the Hiring of a Salesforce Manager: Tests of Two-Person Bargaining Solutions
M Menasco, A Roy
Marketing Letters 8 (4), 381-392, 1997
Consumer choices among service brands offering ethical attributes
E Bridges, M Schramm, A Roy
The Service Industries Journal 39 (15-16), 1167-1189, 2019
The role of culture on participation and perceived service quality in retail banking: a Confucian perspective
AE Lloyd, STK Luk, A Roy, AE Lloyd
Grey. BJ and Deans, KR (Eds), Marketing Connections, Proceedings of the …, 1998
Optimal pricing with demand feedback in a hierarchical market
A Roy
University of California, Los Angeles, 1990
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