Dr. Ashish Gupta
Dr. Ashish Gupta
Faculty-Marketing Area, Indian Institute of Foreign Trade (IIFT), New Delhi
Verified email at - Homepage
Cited by
Cited by
Investigating the antecedents of customer brand engagement and consumer based brand equity in social media
R Algharabat, NP Rana, AA Alalwan, A Baabdullah, A Gupta
Journal of Retailing and Consumer Services, 2019
Customer experience in digital banking: a review and future research directions
C Shilpa, A Asif, G Ashish
International Journal of Quality and Service Sciences 14 (2), 311-348, 2022
Exploring the Role of Social Media in e-Government: an Analysis of Emerging Literature
YK Dwivedi, NP Rana, M Tajvidi, B Lal, GP Sahu, A Gupta
ICEGOV '17 Proceedings of the 10th International Conference on Theory and …, 2017
Measuring Impact of Security, Trust, and Privacy in Information Sharing: A Study on Social Networking Site
A Gupta, A Dhami
Journal of Direct, Data and Digital Marketing Practice 17 (1), 43-53, 2015
Managing shopping experience through mall attractiveness dimensions: An experience of Indian metro cities
A Tandon, A Gupta, V Tripathi
Asia Pacific Journal of Marketing and Logistics 28 (4), 634 - 649, 2016
Exploring the darkverse: A multi-perspective analysis of the negative societal impacts of the metaverse
YK Dwivedi, N Kshetri, L Hughes, NP Rana, AM Baabdullah, AK Kar, ...
Information Systems Frontiers 25 (5), 2071-2114, 2023
A literature review and classification of relationship marketing research
A Gupta, GP Sahu
International Journal of Customer Relationship Marketing and Management …, 2012
Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?
S Bhattacharya, RP Sharma, A Gupta
Journal of Consumer Marketing, 2022
Exploring Relationship Marketing Dimensions and Their Effect on Customer Loyalty- A Study of Indian Mobile Telecom Market
A Gupta, GP Sahu
International Journal of Business Innovation and Research 9 (4), 375- 395, 2015
Gamification in Banking: A Review, Synthesis and Setting Research Agenda
S Chauhan, A Akhter, A Gupta
Young Consumers 22 (3), 456-479, 2021
Netflix: SVoD entertainment of next gen
J Kumar, A Gupta, S Dixit
Emerald Emerging Markets Case Studies, 2020
Young working women’s purchase intention towards organic cosmetic products
T Tewary, A Gupta, V Mishra, J Kumar
International Journal Economics and Business Research 22 (2-3), 256–277, 2020
The transformation of value and evolution of customer experience: an exploration of the typologies, facets and significance
A Tandon, V Tripathi, A Gupta
International Journal of Indian Culture and Business Management 8 (4), 425-441, 2014
Influence of Cartoon Characters on Generation Alpha in Purchase Decisions
A Gupta, J Kumar, T Tewary, N Virk
Young Consumers 23 (2), 282-303, 2021
A Bibliometric Analysis of Green Branding Research from 2000 to 2019
U Khandelwal, V Tripathi, A Gupta
Vision: The Journal of Business Perspective, 1-11, 2021
Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting
A Gupta, A Tandon
Emerging Markets from a Multidisciplinary Perspective, 255-272, 2018
Assessment of Shopping Mall Customers’ Experience through Criteria of Attractiveness in Tier-II and Tier-III Cities of India: An Exploratory Study
A Gupta, V Mishra, A Tandon
American Business Review 23 (1), 70-93, 2020
Factors influencing adoption of relationship marketing practices for overall growth of firm: an ISM-based model validation
A Gupta, GP Sahu
International Journal of Electronic Customer Relationship Management 7 (1 …, 2013
Impact of digitisation on entrepreneurial ecosystems: an Indian perspective
A Tandon, A Gupta, P Goel, VK Singh
International Journal of Business and Globalisation 25 (2), 154-169, 2020
Impact of Services Quality in e-banking: Evidence from Indian Public Banks
J Kumar, Monisha, A Gupta, MC Rashid, HS Shyam
Academy of Marketing Studies Journal 24 (1), 1-20, 2019
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