| Investigating the antecedents of customer brand engagement and consumer based brand equity in social media R Algharabat, NP Rana, AA Alalwan, A Baabdullah, A Gupta Journal of Retailing and Consumer Services, 2019 | 67 | 2019 |
| Managing shopping experience through mall attractiveness dimensions: An experience of Indian metro cities A Tandon, A Gupta, V Tripathi Asia Pacific Journal of Marketing and Logistics 28 (4), 634 - 649, 2016 | 41 | 2016 |
| Measuring Impact of Security, Trust, and Privacy in Information Sharing: A Study on Social Networking Site A Gupta, A Dhami Journal of Direct, Data and Digital Marketing Practice 17 (1), 43-53, 2015 | 39 | 2015 |
| Exploring the Role of Social Media in e-Government: an Analysis of Emerging Literature YK Dwivedi, NP Rana, M Tajvidi, B Lal, GP Sahu, A Gupta ICEGOV '17 Proceedings of the 10th International Conference on Theory and …, 2017 | 36 | 2017 |
| A literature review and classification of relationship marketing research A Gupta, GP Sahu International Journal of Customer Relationship Marketing and Management …, 2012 | 29 | 2012 |
| Exploring Relationship Marketing Dimensions and Their Effect on Customer Loyalty- A Study of Indian Mobile Telecom Market A Gupta, GP Sahu International Journal of Business Innovation and Research 9 (4), 375- 395, 2015 | 21 | 2015 |
| The transformation of value and evolution of customer experience: an exploration of the typologies, facets and significance A Tandon, V Tripathi, A Gupta International Journal of Indian Culture and Business Management 8 (4), 425-441, 2014 | 9 | 2014 |
| Factors influencing adoption of relationship marketing practices for overall growth of firm: an ISM-based model validation A Gupta, GP Sahu International Journal of Electronic Customer Relationship Management 7 (1 …, 2013 | 4 | 2013 |
| The Viability of Benefit Segmentation in Tier – II cities of India - Identifying Benefits Sought by Indian Customers A Tandon, A Gupta, V Tripathi International Journal of Business Innovation and Research 10 (4), 501-518, 2016 | 3 | 2016 |
| Experiencing flavourful fun: Delighting customers the RB way V Tripathi, A Tandon, A Gupta Global Business Review 16 (2), 341-347, 2015 | 3 | 2015 |
| Factors Determining Service Quality Aspects of Banking Sector in India (With Special Reference to Delhi NCR-A Pilot Study) A Sharma, A Gupta, SK Bharti International Journal of Trade and Commerce-IIARTC 3 (1), 55-62, 2014 | 3 | 2014 |
| Rural Retail Revolution: The Rise of Rural Market A Gupta South Asian Journal of Marketing & Management Research 1 (3), 34-53, 2012 | 2 | 2012 |
| Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting A Gupta, A Tandon Emerging Markets from a Multidisciplinary Perspective, 255-272, 2018 | 1 | 2018 |
| Gamification in Banking: A Review, Synthesis and Setting Research Agenda S Chauhan, A Akhter, A Gupta Young Consumers, Ahead of Print, 2021 | | 2021 |
| Young working women’s purchase intention towards organic cosmetic products T Tewary, A Gupta, V Mishra, J Kumar International Journal Economics and Business Research, Ahead of Print, 2020 | | 2020 |
| System and Method for Processing Text Based Electronic Documents J Kumar, B Vaid, A Gupta, C Rashid, M., R Singh IN Patent App. 202021035006 A, 2020 | | 2020 |
| NETFLIX: SVoD Entertainment of Next Gen G Ashish, K Jitender, D Shweta Emerald Emerging Markets Case Studies, Ahead of Print, 2020 | | 2020 |
| EXOS: does the retention of salesforce matter in entrepreneurial start-ups? K Jitender, G Ashish, TA Vinod, KMC Rashid Emerald Emerging Markets Case Studies 10 (3), Ahead of Print, 2020 | | 2020 |
| Assessment of Shopping Mall Customers’ Experience through Benchmarking Criteria of Attractiveness: An Exploratory Study G Ashish, M Vaibhav, T Anushree American Business Review 23 (1), 70-93, 2020 | | 2020 |
| Does Consumer Demographics Effects Store Loyalty in Departmental Stores? M Rahman, MC Rashid, J Kumar, A Gupta Academy of Marketing Studies Journal 20 (4), 1-20, 2020 | | 2020 |
Anushree TandonUniversity of TurkuVerified email at utu.fi
