Dr. Ashish Gupta
Dr. Ashish Gupta
Faculty-Marketing Area, Indian Institute of Foreign Trade (IIFT), New Delhi
Verified email at iift.edu - Homepage
Cited by
Cited by
Investigating the antecedents of customer brand engagement and consumer based brand equity in social media
R Algharabat, NP Rana, AA Alalwan, A Baabdullah, A Gupta
Journal of Retailing and Consumer Services, 2019
Managing shopping experience through mall attractiveness dimensions: An experience of Indian metro cities
A Tandon, A Gupta, V Tripathi
Asia Pacific Journal of Marketing and Logistics 28 (4), 634 - 649, 2016
Measuring Impact of Security, Trust, and Privacy in Information Sharing: A Study on Social Networking Site
A Gupta, A Dhami
Journal of Direct, Data and Digital Marketing Practice 17 (1), 43-53, 2015
Exploring the Role of Social Media in e-Government: an Analysis of Emerging Literature
YK Dwivedi, NP Rana, M Tajvidi, B Lal, GP Sahu, A Gupta
ICEGOV '17 Proceedings of the 10th International Conference on Theory and …, 2017
A literature review and classification of relationship marketing research
A Gupta, GP Sahu
International Journal of Customer Relationship Marketing and Management …, 2012
Exploring Relationship Marketing Dimensions and Their Effect on Customer Loyalty- A Study of Indian Mobile Telecom Market
A Gupta, GP Sahu
International Journal of Business Innovation and Research 9 (4), 375- 395, 2015
The transformation of value and evolution of customer experience: an exploration of the typologies, facets and significance
A Tandon, V Tripathi, A Gupta
International Journal of Indian Culture and Business Management 8 (4), 425-441, 2014
Factors influencing adoption of relationship marketing practices for overall growth of firm: an ISM-based model validation
A Gupta, GP Sahu
International Journal of Electronic Customer Relationship Management 7 (1 …, 2013
The Viability of Benefit Segmentation in Tier – II cities of India - Identifying Benefits Sought by Indian Customers
A Tandon, A Gupta, V Tripathi
International Journal of Business Innovation and Research 10 (4), 501-518, 2016
Experiencing flavourful fun: Delighting customers the RB way
V Tripathi, A Tandon, A Gupta
Global Business Review 16 (2), 341-347, 2015
Factors Determining Service Quality Aspects of Banking Sector in India (With Special Reference to Delhi NCR-A Pilot Study)
A Sharma, A Gupta, SK Bharti
International Journal of Trade and Commerce-IIARTC 3 (1), 55-62, 2014
Rural Retail Revolution: The Rise of Rural Market
A Gupta
South Asian Journal of Marketing & Management Research 1 (3), 34-53, 2012
Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting
A Gupta, A Tandon
Emerging Markets from a Multidisciplinary Perspective, 255-272, 2018
Gamification in Banking: A Review, Synthesis and Setting Research Agenda
S Chauhan, A Akhter, A Gupta
Young Consumers, Ahead of Print, 2021
Young working women’s purchase intention towards organic cosmetic products
T Tewary, A Gupta, V Mishra, J Kumar
International Journal Economics and Business Research, Ahead of Print, 2020
System and Method for Processing Text Based Electronic Documents
J Kumar, B Vaid, A Gupta, C Rashid, M., R Singh
IN Patent App. 202021035006 A, 2020
NETFLIX: SVoD Entertainment of Next Gen
G Ashish, K Jitender, D Shweta
Emerald Emerging Markets Case Studies, Ahead of Print, 2020
EXOS: does the retention of salesforce matter in entrepreneurial start-ups?
K Jitender, G Ashish, TA Vinod, KMC Rashid
Emerald Emerging Markets Case Studies 10 (3), Ahead of Print, 2020
Assessment of Shopping Mall Customers’ Experience through Benchmarking Criteria of Attractiveness: An Exploratory Study
G Ashish, M Vaibhav, T Anushree
American Business Review 23 (1), 70-93, 2020
Does Consumer Demographics Effects Store Loyalty in Departmental Stores?
M Rahman, MC Rashid, J Kumar, A Gupta
Academy of Marketing Studies Journal 20 (4), 1-20, 2020
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