| A literature review and classification of relationship marketing research A Gupta, GP Sahu International Journal of Customer Relationship Marketing and Management …, 2012 | 28 | 2012 |
| Managing shopping experience through mall attractiveness dimensions: An experience of Indian metro cities A Tandon, A Gupta, V Tripathi Asia Pacific Journal of Marketing and Logistics 28 (4), 634 - 649, 2016 | 27 | 2016 |
| Measuring Impact of Security, Trust, and Privacy in Information Sharing: A Study on Social Networking Site A Gupta, A Dhami Journal of Direct, Data and Digital Marketing Practice 17 (1), 43-53, 2015 | 26 | 2015 |
| Exploring the Role of Social Media in e-Government: an Analysis of Emerging Literature YK Dwivedi, NP Rana, M Tajvidi, B Lal, GP Sahu, A Gupta ICEGOV '17 Proceedings of the 10th International Conference on Theory and …, 2017 | 25 | 2017 |
| Investigating the antecedents of customer brand engagement and consumer based brand equity in social media R Algharabat, NP Rana, AA Alalwan, A Baabdullah, A Gupta Journal of Retailing and Consumer Services, 2019 | 23 | 2019 |
| Exploring Relationship Marketing Dimensions and Their Effect on Customer Loyalty- A Study of Indian Mobile Telecom Market A Gupta, GP Sahu International Journal of Business Innovation and Research 9 (4), 375- 395, 2015 | 16 | 2015 |
| The transformation of value and evolution of customer experience: an exploration of the typologies, facets and significance A Tandon, V Tripathi, A Gupta International Journal of Indian Culture and Business Management 8 (4), 425-441, 2014 | 8 | 2014 |
| Factors influencing adoption of relationship marketing practices for overall growth of firm: an ISM-based model validation A Gupta, GP Sahu International Journal of Electronic Customer Relationship Management 7 (1 …, 2013 | 4 | 2013 |
| The Viability of Benefit Segmentation in Tier – II cities of India - Identifying Benefits Sought by Indian Customers A Tandon, A Gupta, V Tripathi International Journal of Business Innovation and Research 10 (4), 501-518, 2016 | 3 | 2016 |
| Factors Determining Service Quality Aspects of Banking Sector in India (With Special Reference to Delhi NCR-A Pilot Study) A Sharma, A Gupta, SK Bharti International Journal of Trade and Commerce-IIARTC 3 (1), 55-62, 2014 | 3 | 2014 |
| Rural Retail Revolution: The Rise of Rural Market A Gupta South Asian Journal of Marketing & Management Research 1 (3), 34-53, 2012 | 2 | 2012 |
| Mobile Banking: A Tool of Financial Inclusion A Gupta, A Sharma EDUCATOR-The FIMTJournal 2 (2), 21-30, 2012 | 2* | 2012 |
| Branding for Bottom of the Pyramid: A Case of Branded Footwear Consumer in Indian Rural Setting A Gupta, A Tandon Emerging Markets from a Multidisciplinary Perspective, 255-272, 2018 | 1 | 2018 |
| Experiencing flavourful fun: Delighting customers the RB way V Tripathi, A Tandon, A Gupta Global Business Review 16 (2), 341-347, 2015 | 1 | 2015 |
| EXOS: does the retention of salesforce matter in entrepreneurial start-ups? K Jitender, G Ashish, TA Vinod, KMC Rashid Emerald Emerging Markets Case Studies, 2020 | | 2020 |
| Assessment of Shopping Mall Customers’ Experience through Benchmarking Criteria of Attractiveness: An Exploratory Study G Ashish, M Vaibhav, T Anushree American Business Review 23 (1), 70-93, 2020 | | 2020 |
| Does Consumer Demographics Effects Store Loyalty in Departmental Stores? M Rahman, MC Rashid, J Kumar, A Gupta Academy of Marketing Studies Journal 20 (4), 1-20, 2020 | | 2020 |
| Impact of Services Quality in e-banking: Evidence from Indian Public Banks J Kumar, Monisha, A Gupta, MC Rashid, HS Shyam Academy of Marketing Studies Journal 24 (1), 1-20, 2019 | | 2019 |
| ICT Adoption: An Agenda for Research A Gupta Kindler 18 (1), 2019 | | 2019 |
| Employee Engagement – Evolution, Approaches and Perspectives A Gupta, A Tandon, D Barman Management Techniques for Employee Engagement in Contemporary Organizations …, 2019 | | 2019 |
Anushree TandonBirla Institute of Management & TechnologyVerified email at bimtech.ac.in
