| Price and brand name as indicators of quality dimensions for consumer durables M Brucks, VA Zeithaml, G Naylor Journal of the academy of marketing science 28, 359-374, 2000 | 1054 | 2000 |
| The role of professionalism in determining job satisfaction in professional services: A study of marketing researchers TE Boyt, RF Lusch, G Naylor Journal of Service Research 3 (4), 321-330, 2001 | 284 | 2001 |
| The effect of price bundling on consumer perceptions of value G Naylor, KE Frank Journal of Services Marketing 15 (4), 270-281, 2001 | 179 | 2001 |
| Using transformational appeals to enhance the retail experience G Naylor, SB Kleiser, J Baker, E Yorkston Journal of Retailing 84 (1), 49-57, 2008 | 174 | 2008 |
| Negative versus positive word-of-mouth: An exception to the rule GS Naylor, SB Kleiser Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2000 | 124 | 2000 |
| The impact of retail sales force responsiveness on consumers’ perceptions of value G Naylor, KE Frank Journal of Services Marketing 14 (4), 310-322, 2000 | 123 | 2000 |
| The impact of network and environmental factors on service innovativeness RP Lee, GO Ginn, G Naylor Journal of Services Marketing 23 (6), 397-406, 2009 | 103 | 2009 |
| Linking customer resources to firm success: The role of marketing program implementation RP Lee, G Naylor, Q Chen Journal of Business Research 64 (4), 394-400, 2011 | 93 | 2011 |
| Exploring the differences in perceptions of satisfaction across lifestyle segments G Naylor, SB Kleiser Journal of Vacation Marketing 8 (4), 343-351, 2002 | 84 | 2002 |
| The unrealized value of incentivized eWOM recommendations J Kim, G Naylor, E Sivadas, V Sugumaran Marketing Letters 27, 411-421, 2016 | 75 | 2016 |
| Differential versus unit weighting of violations, framing, and the role of probability in image theory's compatibility test LR Beach, CP Puto, SE Heckler, G Naylor, TA Marble Organizational Behavior and Human Decision Processes 65 (2), 77-82, 1996 | 72 | 1996 |
| The complaining customer: A service provider's best friend? GS Naylor Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2003 | 70 | 2003 |
| Complaining, complimenting and word-of-mouth in the digital age: Typology and terms GS Naylor Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2016 | 26 | 2016 |
| Why do they whine?: An examination into the determinants of negative and positive word-of-mouth GS Naylor Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 1999 | 25 | 1999 |
| How consumers determine value: A new look at inputs and processes G Naylor The University of Arizona, 1996 | 21 | 1996 |
| Negative word of mouth: A systematic review and research agenda SD Arora, DD Gupta, GS Naylor Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2021 | 10 | 2021 |
| Does what you see affect what you get?: An empirical investigation into the effects of transformational advertising G Naylor, SB Kleiser American Marketing Association. Conference Proceedings 11, 352, 2000 | 4 | 2000 |
| Thank You, Keith! GS Naylor Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2022 | 1 | 2022 |
| Taking Over the Reins G Naylor Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior 27, 1, 2014 | 1 | 2014 |
| The Next Step in Benefit Segmentation: Examining the Impact of Benefits and Cost on Perceptions of Value Across Consumer Segments G Naylor Journal of Segmentation in Marketing 3 (1), 93-112, 1999 | 1 | 1999 |
Merrie BrucksUniversity of ArizonaVerified email at eller.arizona.edu
