‪Bikash Kumar Rup‬ - ‪Google Scholar‬

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202020212022202320242 4 22 16 3

Co-authors

Jyotiranjan GochhayatAsst. Professor, KIIT UniversityVerified email at ksrm.ac.in

Bikash Kumar Rup

Bikash Kumar Rup

Assistant Professor-Marketing at Christ (Deemed to be University)

Verified email at christuniversity.in

Consumer Well-being Brand Love Brand Personality Internal Marketing Green Consumption


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Revisiting Brand Personality Attributes: Mediating Role of Brand Attitude BK Rup, J Gochhayat, S Samanta International Journal of Asian Business and Information Management 12 (2 …, 2021	32	2021
Role of biological sex and gender roles on perceived brand personality BK Rup, J Gochhayat, S Samanta International Journal of Knowledge-based and Intelligent Engineering Systems …, 2018	16	2018
Influence of Social Construct on Consumers’ Brand Purchase Intention: a Review of Research BK Rup, J Gochhayat, S Samanta International Journal of Engineering & Technology 7 (3.34), 511-515, 2018		2018

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