| Social media influencer (SMI) as a human brand–a need fulfillment perspective AZ Malik, S Thapa, AK Paswan Journal of Product & Brand Management, 2023 | 35 | 2023 |
| How isolation leads to purchasing luxury brands: the moderating effects of COVID-19 anxiety and social capital S Thapa, F Guzmán, AK Paswan Journal of Product & Brand Management 31 (6), 984-1001, 2022 | 22 | 2022 |
| Franchising: a signaling perspective S Panda, S Thapa, AK Paswan, SP Mishra Journal of Business & Industrial Marketing 38 (4), 813-827, 2023 | 4 | 2023 |
| Vaping among youth: reasons, realization and intention to quit S Thapa, SC Pandey, S Panda, AK Paswan, A Ghimire Young Consumers 23 (4), 512-538, 2022 | 4 | 2022 |
| We are just 10 feet away! How does location-based advertising affect consumer-brand engagement? S Thapa, F Guzmán, A Paswan Journal of Business Research 172, 114425, 2024 | 1 | 2024 |
| Changing the ‘Rhythm’of Marketing: Are We Listening? JG Fowler, J Weiser | 1 | 2019 |
| Social Capital and CSR Focus Y Cui, A Ghimire, S Thapa Journal of Applied Business and Economics 25 (6), 2023 | | 2023 |
| Value Based Selling as Fair Treatment Practice: Dealing with Privacy Concerns in Product-Service System Selling EJ Nijssen, M Van der Borgh, D Totzek 2020 AMA Winter Academic Conference: Consumers and Firms in a Global World …, 2020 | | 2020 |
| Geo-fencing Advertising: A Literature Review and Research Agenda S Thapa Society for Marketing Advances, 638-639, 2019 | | 2019 |
Audhesh PaswanProfessor Marketing, University of North TexasVerified email at unt.edu
