| Brand activism: Does courting controversy help or hurt a brand? S Mukherjee, N Althuizen International Journal of Research in Marketing, 2020 | 289 | 2020 |
| Social influence and green marketing: An exploratory study on Indian consumers A Khare, S Mukerjee, T Goyal Journal of Customer Behaviour 12 (4), 361-381, 2013 | 55 | 2013 |
| Do consumer shopping styles influence consumer attitudes toward services offered by shopping websites? A Khare, A Khare, S Mukherjee, T Goyal Journal of International Consumer Marketing 28 (1), 28-41, 2016 | 18 | 2016 |
| In families we trust: Family firm branding and consumer’s reaction to product harm crisis S Datta, S Mukherjee Journal of Business Research 151, 257-268, 2022 | 12 | 2022 |
| Role of group cohesiveness in targeted mobile promotions R Gupta, S Mukherjee, K Jayarajah Journal of Business Research 127, 216-227, 2021 | 8 | 2021 |
| Contract length and buyer satisfaction with the supplier in B2B partnerships: Evidence from an experiment S Mukherjee, G Musarra, S Banerjee Industrial Marketing Management 112, 40-50, 2023 | 1 | 2023 |
| Who is next? Consumer reaction to CEO succession in family firms S Datta, S Mukherjee Journal of Family Business Management 14 (1), 28-44, 2024 | | 2024 |
| Affinity to mnemonic features of social media: Antecedent and consequences S Mookherjee, S Mohanty, S Mukherjee Journal of Consumer Behaviour, 2023 | | 2023 |
| Social Identity, Narratives and Crowdfunding Success S Datta, S Mukherjee, S Narayan Academy of Management Proceedings 2023 (1), 17477, 2023 | | 2023 |
| Political Ideologies and Perceptions of ‘Underdog Entrepreneur’-Run Ventures S Datta, S Mukherjee, SN Batool Academy of Management Proceedings 2023 (1), 17551, 2023 | | 2023 |
| Three Essays on Emerging Issues in Consumer Behavior S Mukherjee PQDT-Global, 2020 | | 2020 |
| A4. Persuasive Messaging in the Modern Media Landscape: Character Assassinations in Social Network’S Echo Chambers N Althuizen, S Mukherjee, N Latifi Kasani ACR North American Advances, 2018 | | 2018 |
| Courting Controversy: When Taking a Stand on Social Issues Hurts or Helps Business S Mukherjee, N Althuizen ACR European Advances, 2018 | | 2018 |
| 17-K: Role of Group Cohesiveness in Consumers’ Responses to Mobile Promotions R Gupta, S Mukherjee, K Jayarajah ACR North American Advances, 2017 | | 2017 |
| Unmasking the pivotal role of ad–target ethnic congruence in driving consumers' response to fear appeals A Talebi, S Mukherjee, G Das Psychology & Marketing, 0 | | |
