| Constructing a conceptual model of purchase behaviour of village shopkeepers–a study of small rural retailers in Eastern India DN Sarkar, K Kundu, HR Chaudhuri Journal of Retailing and Consumer Services 28, 1-16, 2016 | 30 | 2016 |
| Factors influencing technology adoption amongst small retailers: insights from thematic analysis RK Aithal, V Choudhary, H Maurya, D Pradhan, DN Sarkar International Journal of Retail & distribution management 51 (1), 81-102, 2023 | 21 | 2023 |
| The economic and social importance of unorganized retailers in rural India DN Sarkar, K Kundu Journal of Rural Studies 43, 159-172, 2016 | 21 | 2016 |
| Rural marketing mix in Bhutan: An FMCG perspective DN Sarkar, G Pareek SSRN, 2013 | 16 | 2013 |
| The effect of uncertainty on the formulation of strategies: a study of selected Indian organizations A Kundu, DN Sarkar, A Bhattacharya SN Business & Economics 1, 1-21, 2021 | 10 | 2021 |
| Conceptual expansion of the discipline of rural marketing: An objective analysis DN Sarkar, K Kundu, HR Chaudhuri Vision 20 (3), 169-183, 2016 | 10 | 2016 |
| Constructing a commitment scale and developing a model of organizational commitment for IT industry in Eastern India P Bihani, K Kundu, S Banerjee, DN Sarkar Review of Professional Management-A Journal of New Delhi Institute of …, 2019 | 7 | 2019 |
| Purchase Preference Factors for Traditional Rural Retailers: A Cross-sectional Conceptual Study DN Sarkar, K Kundu, HR Chaudhuri Vikalpa 41 (1), 9-27, 2016 | 7 | 2016 |
| Wholesale Model of Rural Distribution in FMCG: A Quantitative Study of Factors DN Sarkar, G Pareek International Journal of Management Research and Reviews 2 (8), 1347, 2012 | 6 | 2012 |
| Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets DN Sarkar, K Kundu, HR Chaudhuri AMS review 6, 176-193, 2016 | 5 | 2016 |
| Conceptual Framework for designing a Rural Distribution Model for FMCG products in India: A situational guide DN Sarkar, G Pareek IMS Manthan: The Journal of Innovation 7 (1), 73-78, 2012 | 5 | 2012 |
| ROLE OF PHENTOLAMINE ON THE LENGHT OF PREGNANCY AND FOETAL DEVELOPMENT IN NICOTINE-TREATED PREGNANT RATS. NM Biswas, B Paul, D Sarkar | 5 | 1977 |
| The role of independent retailers in sustaining rural society: a study in rural India DN Sarkar, K Kundu Rural Society 28 (1), 52-71, 2019 | 4 | 2019 |
| Socio-economic profile of shopkeepers in embedded markets: Social and cultural perspectives from a hundred years of Bengali literary works DN Sarkar, K Kundu, S Mazumdar Cultural and Social History 15 (3), 379-413, 2018 | 4 | 2018 |
| Agri-input buying behaviour of paddy farmers: A study in the context of the new normal due to COVID-19 FH Haidery, K Kundu, DN Sarkar Vision 28 (1), 111-119, 2024 | 3 | 2024 |
| Practitioners’ perspectives on the marketing strategies in Indian banking sector: A framework for strategy formulation AP Choudhury, A Kundu, DN Sarkar, A Bhattacharya Journal of Financial Services Marketing 28 (1), 146-177, 2023 | 3 | 2023 |
| Sustainable agrarian subaltern development through technology intervention: an experimental study of the interventions by Indian Farmers Fertilizer Cooperative Limited A Kundu, DN Sarkar Journal of Social and Economic Development 22 (1), 142–159, 2020 | 3 | 2020 |
| The overlap spaces of alternative economy and subaltern businesses: a study of emigrant peddlers DN Sarkar, K Kundu Journal of Economic Structures 7 (1), 30, 2018 | 3 | 2018 |
| The effect of embeddedness on purchase behaviour of rural unorganised retailers: implications for transnational corporations in developing economies DN Sarkar, K Kundu Transnational Corporations Review 9 (3), 169-189, 2017 | 3 | 2017 |
| Practitioners' Perspectives on Shopkeepers' Purchase Behaviour: A Study of Rural Markets DN Sarkar, K Kundu Abhigyan 36 (2), 61-70, 2018 | 2 | 2018 |
Kaushik KunduProfessor, Aliah UniversityVerified email at aliah.ac.in
Kaushik KunduProfessor, Aliah UniversityVerified email at aliah.ac.in