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Indrajit Ghosal, PhD.
Indrajit Ghosal, PhD.
Associate Professor (Brainware University, Kolkata)
Verified email at ptn.amity.edu
Title
Cited by
Cited by
Year
Depicting the prototype change in rural consumer behaviour: An empirical survey on online purchase intention
I Ghosal, B Prasad, MP Behera, A Kumar
Paradigm 25 (2), 161-180, 2021
212021
Delineating the exchange environment of handicraft industry from market space to marketplace: An inclusive map for RURBAN development
I Ghosal, B Prasad, MP Behera
Paradigm 24 (2), 133-148, 2020
202020
Forecasting buying intention through artificial neural network: an algorithmic solution on direct-to-consumer brands
B Prasad, I Ghosal
FIIB Business Review 11 (4), 405-421, 2022
182022
Impact of social media in small business industry: a study on Facebook
MD Sarkar, I Ghosal
International Journal on Recent Trends in Business and Tourism (IJRTBT) 2 (3 …, 2018
182018
Inspiring digitalization of handicraft market: An empirical approach
I Ghosal, B Prasad
Parikalpana: KIIT Journal of Management 15 (1and2), 199-209, 2019
152019
Which determinants impact consumer purchase behavior toward online purchasing of organic food products
S Pahari, I Ghosal, B Prasad, SM Dildar
Prabandhan: Indian Journal of Management 16 (1), 25-41, 2023
132023
How do influencers moderate purchase motives? An application of SOR model to assess the effects of reviewers’ rating on online purchase
S Rana, S Bag, I Ghosal, B Prasad
Journal of Promotion Management 29 (8), 1168-1197, 2023
112023
Impact of Affiliate marketing on e-buying behavior of Millennial–A TAM based Approach with Text Analysis
DI Ghosal, B Prasad, M Behera
Available at SSRN 3638929, 2020
112020
E-commerce in India future and its perspective: A study
D Chatterjee, I Ghosal
International Journal of Scientific Research and Engineering Studies (IJSRES …, 2014
102014
Predicting factors influencing consumer’s purchase intention: A study of consumers redirected through affiliate marketing program
I Ghosal, B Prasad, P Singh
Pacific Business Review International 13 (8), 76-86, 2021
92021
A demographic study of buying spontaneity on E-shoppers: preference Kolkata (West Bengal)
I Ghosal
Journal of Technology Management for Growing Economies 6 (2), 65-75, 2015
92015
Restructuring the green consumerism through e-commerce portals: a behavioural congruence during post-covid-19
I Ghosal, B Prasad, B Gupta
Future of Work and Business in Covid-19 Era: Proceedings of IMC-2021, 89-99, 2022
82022
Online shopping: An empirical study in West Bengal from the customer point of view
I Ghosal, D Chatterjee
International Journal of Scientific Research and Education 2 (11), 2405-2418, 2014
82014
Depicting the prototype change in rural consumer behaviour: An empirical survey on online purchase intention. Paradigm, 25 (2), 161-180
I Ghosal, B Prasad, MP Behera, A Kumar
72021
Perception of cancer patients towards the service quality of the healthcare industry: A paradigmatic research on serviceability
B Prasad, I Ghosal
International Journal of Innovative Technology and Exploring Engineering 8 …, 2019
72019
Acceptance of Online Shopping in West Bengal: Customer's Perception
I Ghosal, D Chatterjee, M Ghosh
Pacific Business Review International 8 (1), 1-10, 2015
72015
Digital and innovative entrepreneurship in the Indian handicraft sector after the COVID-19 pandemic: challenges and opportunities
US Yadav, R Tripathi, MA Tripathi, I Ghosal, A Kumar, M Mandal, A Singh
Journal of Innovation and Entrepreneurship 12 (1), 69, 2023
52023
Will Artificial Intelligence Compliment or Supplement Human Workforce in Organizations? A Shift to a Collaborative Human–Machine Environment
R Kapoor, I Ghosal
International Journal on Recent Trends in Business and Tourism (IJRTBT) 6 (4 …, 2022
52022
Analysis of Customer's Satisfaction towards Service Quality of Hotel Industry in Nepal
MB Karki, MB Bhatt, I Ghosal
International Journal on Recent Trends in Business and Tourism (IJRTBT) 6 (1 …, 2022
52022
Envisioning the impact of online shopping: An antecedent to newfangled Social fabric through Digital consumerism
I Ghosal, D Biswas, B Prasad, MP Behera
International Journal of Advanced Science and Technology 29 (8), 1400-1408, 2020
52020
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Articles 1–20