| Relationship marketing research (1994‐2006) An academic literature review and classification K Das Marketing intelligence & planning 27 (3), 326-363, 2009 | 247 | 2009 |
| Game on! How gamified loyalty programs boost customer engagement value LD Hollebeek, K Das, Y Shukla International Journal of Information Management 61, 102308, 2021 | 92 | 2021 |
| Does the interface quality of mobile shopping apps affect purchase intention? An empirical study V Patel, K Das, R Chatterjee, Y Shukla Australasian Marketing Journal (AMJ) 28 (4), 300-309, 2020 | 91 | 2020 |
| Customer relationship management (CRM) best practices and customer loyalty a study of Indian retail banking sector K Das, J Parmar, VK Sadanand European journal of social Sciences 11 (1), 61-85, 2009 | 73 | 2009 |
| Using participatory photo novels to teach marketing K Das Journal of Marketing Education 34 (1), 82-95, 2012 | 27 | 2012 |
| Contemporary Marketing Practices (CMP) in Indian Retail Banking. K Das Journal of Marketing & Communication 5 (1), 2009 | 11 | 2009 |
| h-CRM: The key to lifelong business relationships K Das Viva Books, 2004 | 10 | 2004 |
| CRM Best Practices: A Case Study of Bank of Baroda. K Das, H Dasgupta Journal of Marketing & Communication 4 (3), 2009 | 6 | 2009 |
| Smartphone Gaming in Indian Generation Y: An Exploration. D Banerjee, K Das Romanian Journal of Marketing, 2015 | 5 | 2015 |
| Understanding Airline Brand Equity Drivers: Lessons From A Multiple Case Study K Das, K Khanna, S Ganguly Journal of Air Transport Studies 8 (2), 70-93, 2017 | 1 | 2017 |
| Using flipped classroom in Indian management education: An exploration of faculty perceptions K Das, M Chatterjee Global Journal of Research in Management 5 (2), 32, 2015 | 1 | 2015 |
| Magic Films: the case of an Indian start-up K Das, M Chatterjee, UT Rao Emerald Emerging Markets Case Studies 2 (3), 1-16, 2012 | 1 | 2012 |
| Case Study Research: CRM best practices in a Foreign Bank in India. K Das, R Garg Romanian Journal of Marketing 6 (4), 2011 | | 2011 |
| CRM Best Practices: A Case Study Research on State Bank of India. K Das, R Garg Journal of Marketing & Communication 6 (3), 2011 | | 2011 |
| CRM Best Practices: A Case Study of an Indian Private Bank. K Das, R Garg Journal of Marketing & Communication 6 (2), 2010 | | 2010 |
| CRM Best Practices: A Case Study of a European Bank K Das Metamorphosis 7 (2), 202-209, 2008 | | 2008 |
| Case Study Research: CRM best practices in K Das, R Garg | | |
Yupal ShuklaIRSSMVerified email at unibo.it
