| Customer value co-creation behaviour: scale development and validation Y Yi, T Gong Journal of Business Research 28 (8), 1279-1284, 2013 | 1963 | 2013 |
| Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention Y Yi, R Nataraajan, T Gong Journal of Business Research 64 (1), 87-95, 2011 | 538 | 2011 |
| The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior Y Yi, T Gong Industrial Marketing Management 37 (7), 767-783, 2008 | 398 | 2008 |
| The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries T Gong, Y Yi Psychology & Marketing 35 (6), 427-442, 2018 | 339 | 2018 |
| The impact of other customers on customer citizenship behavior Y Yi, T Gong, H Lee Psychology & Marketing 30 (4), 341-356, 2013 | 268 | 2013 |
| If employees “go the extra mile,” do customers reciprocate with similar behavior? Y Yi, T Gong Psychology & Marketing 25 (10), 961-986, 2008 | 204 | 2008 |
| Customer brand engagement behavior in online brand communities T Gong Journal of Services Marketing 32 (3), 286-299, 2017 | 164 | 2017 |
| The electronic service quality model: The moderating effect of customer self-efficacy Y Yi, T Gong Psychology & Marketing 25 (7), 587, 2008 | 158 | 2008 |
| The antecedents and consequences of service customer citizenship and badness behavior Y Yi, T Gong Seoul Journal of Business 12 (2), 145-176, 2006 | 157 | 2006 |
| A review of customer citizenship behaviors in the service context T Gong, Y Yi The Service Industries Journal 41 (3-4), 169-199, 2021 | 125 | 2021 |
| An integrated model of customer social exchange relationship: the moderating role of customer experience Y Yi, T Gong Service Industries Journal 29 (11), 1513-1528, 2009 | 116 | 2009 |
| Helping Employees Deal With Dysfunctional Customers The Underlying Employee Perceived Justice Mechanism T Gong, Y Yi, JN Choi Journal of Service Research 17 (1), 102-116, 2014 | 106 | 2014 |
| Do Employee Citizenship Behaviors Lead to Customer Citizenship Behaviors? The Roles of Dual Identification and Service Climate KW Chan, T Gong, R Zhang, M Zhou Journal of Service Research 20 (3), 259-274, 2017 | 99 | 2017 |
| Emotional Intelligence in Front-Line/Back-Office Employee Relationships T Kearney, G Walsh, W Barnett, T Gong, M Schwabe, K Ifie Journal of Services Marketing 31 (2), 185-199, 2017 | 63 | 2017 |
| 고객시민행동과 고객불량행동이 서비스품질지각과 고객만족 및 재구매의도에 미치는 영향 YJ Yi, TS Gong Asia Marketing Journal 7 (3), 1, 2005 | 63 | 2005 |
| Does Customer Value Creation Behavior Drive Customer Well-Being? T Gong, JN Choi, S Murdy Social Behavior and Personality 44 (1), 59-76, 2016 | 57 | 2016 |
| Effects of characteristics of in-store retail technology on customer citizenship behavior T Gong, CY Wang, K Lee Journal of Retailing and Consumer Services 65, 102488, 2022 | 54 | 2022 |
| Customer response toward employees’ emotional labor in service industry settings T Gong, JK Park, H Hyun Journal of Retailing and Consumer Services 52, 101899, 2020 | 49 | 2020 |
| The consequences of customer-oriented constructive deviance in luxury-hotel restaurants T Gong, CY Wang, K Lee Journal of Retailing and Consumer Services 57, 102254, 2020 | 42 | 2020 |
| Dysfunctional customer behavior: conceptualization and empirical validation M Kang, T Gong Service Business 13 (4), 625-646, 2019 | 35 | 2019 |
Youjae YiSeoul National UniversityVerified email at snu.ac.kr
