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Vikas Goyal
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Year
The dual effects of perceived unfairness on opportunism in channel relationships
S Trada, V Goyal
Industrial Marketing Management 64, 135-146, 2017
482017
Tripartite role of communications in channel relationships: Mitigating exchange hazards, reducing opportunism, and curtailing its ill effects on relationship performance
S Trada, V Goyal
Industrial Marketing Management, 2019
142019
A framework for performance evaluation of channel partners in distribution relationships
V Goyal, P Mishra
International Journal of Productivity and Performance Management, 2016
92016
Evaluating Channel Partner’s Performance: Impact of Task Environments on the Relevance of Measurement Metrics
V Goyal, P Mishra
Journal of Business & Industrial Marketing (Forthcoming) 1 (1), 1, 2019
62019
Performance Shortfall, Feedback Interpretation and R&D Search: The Differential Effects of Peers’ Performance Below Historical and Social Aspirations
L Goyal, V Goyal
British Journal of Management, 2021
2021
Sweets of Olive (SOO): Tasting Success through Sales and Distribution Management.
V Goyal
South Asian Journal of Management 25 (1), 2018
2018
Target Chemicals India Private Limited (TCL): In Search of Distribution Efficiencies
V Goyal
South Asian Journal of Management 24 (1), 165, 2017
2017
Influence of organizational environment on managerial choice of dealer performance measures: a multi dimensional framework
V Goyal, P Mishra
Indian Institutte of Management Calcutta, 2012
2012
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Articles 1–8