| The dual effects of perceived unfairness on opportunism in channel relationships S Trada, V Goyal Industrial Marketing Management 64, 135-146, 2017 | 78 | 2017 |
| Tripartite role of communications in channel relationships: Mitigating exchange hazards, reducing opportunism, and curtailing its ill effects on relationship performance S Trada, V Goyal Industrial Marketing Management, 2019 | 34 | 2019 |
| Performance Shortfall, Feedback Interpretation and R&D Search: The Differential Effects of Peers’ Performance Below Historical and Social Aspirations L Goyal, V Goyal British Journal of Management, 2021 | 14 | 2021 |
| A framework for performance evaluation of channel partners in distribution relationships V Goyal, P Mishra International Journal of Productivity and Performance Management, 2016 | 14 | 2016 |
| Evaluating Channel Partner’s Performance: Impact of Task Environments on the Relevance of Measurement Metrics V Goyal, P Mishra Journal of Business & Industrial Marketing (Forthcoming) 1 (1), 1, 2019 | 7 | 2019 |
| Sweets of Olive (SOO): Tasting Success through Sales and Distribution Management. V Goyal South Asian Journal of Management 25 (1), 2018 | 1 | 2018 |
| Target Chemicals India Private Limited (TCL): In Search of Distribution Efficiencies V Goyal South Asian Journal of Management 24 (1), 165, 2017 | | 2017 |
| Influence of organizational environment on managerial choice of dealer performance measures: a multi dimensional framework V Goyal, P Mishra Indian Institutte of Management Calcutta, 2012 | | 2012 |
