| The effect of customer trust on customer loyalty and repurchase intention: The moderating influence of perceived CSR NK Upamannyu, C Gulati, A Chack, G Kaur International Journal of Research in IT, Management and Engineering 5 (4), 1-31, 2015 | 159 | 2015 |
| Effect of brand trust, brand image on customer brand loyalty in FMCG Sector at Gwalior Region DNK Upamannyu, C Gulati, DG Mathur Schollars World 2 (2), 2014 | 71 | 2014 |
| Internal and external fit scores as predictors of brand internalization C Gulati, Y Upadhyay, G Mathur JIMS8M The Journal of Indian Management & Strategy 26 (3), 48-58, 2021 | 4 | 2021 |
| Internal branding: connecting links to establish employees’ brand behaviour in hospitality sector C Gulati, G Mathur, Y Upadhyay FIIB Business Review, 23197145221143831, 2023 | 3 | 2023 |
| Basics of statistics C Gulati, P Baber An SPSS Guide for Tourism, Hospitality and Events Researchers, 106-123, 2020 | 2 | 2020 |
| Factors Affecting the Perception of Students Towards E-Learning B Sharma, S Sankpal, C Gulati International Journal of Management (IJM) 11 (10), 2020 | 2 | 2020 |
| Fit, identification and employees’ overall brand evaluation: An empirical analysis using PLS C Gulati, G Mathur International Journal of Recent Technology and Engineering 8 (3), 3182-3185, 2019 | 2 | 2019 |
| Effect of role stress on job satisfaction in banking sector C Gulati, A Parashar Global Advancements In HRM: Innovations And Practices, 99, 2016 | 2 | 2016 |
| Coping strategies for employee turnover: Testing emotion-focused & problem-focused dimensions G Mathur, AS Chauhan, C Gulati Employee Responsibilities and Rights Journal, 1-14, 2023 | 1 | 2023 |
| Congruence and internalization as predictor of citizenship behaviour: Empirical investigation using PLS C Gulati, Y Upadhyay, G Mathur Effulgence 18 (1), 11-22, 2019 | 1 | 2019 |
| Consumer ethnocentrism: What we learned and what we need to know?–A systematic literature review R Baber, S Sankpal, P Baber, C Gulati Cogent Business & Management 11 (1), 2321800, 2024 | | 2024 |
| Analysis of the Factors Affecting Customer Preference Towards McDonald’s CG Ee, H Ibrahim, C Gulati, C Chok, D Shanshan, D Kushwah, ... International Journal of Tourism and Hospitality in Asia Pasific (IJTHAP) 7 …, 2024 | | 2024 |
| Consumer ethnocentrism: What we learned and what we need to know?–A systematic literature R Baber, S Sankpal, P Baber, C Gulati | | 2024 |
| Impact of Perceived Organizational Politics on Job Dedication: The Mediating Role of Emotional Stability. C Gulati, S Sankpal South Asian Journal of Management 28 (4), 2021 | | 2021 |
| Perceived organisational prestige, corporate social responsibility and intention to stay in hospitality: An empirical study C Gulati, A Parashar Gitarattan International Business School 9 (1), 47-53, 2017 | | 2017 |
| Self Monitoring, Customer Orientation and OCB: A Study of Selected Service Organizations G Mathur, PK Singh, C Gulati, M Jain, P Sharma, M Sharma, M Salunke, ... RESEARCH TO MANUSCRIPT, 92, 2016 | | 2016 |
| Quality of Work-Life and Job Satisfaction in Print Media G Mathur, R Banerjee, C Gulati, SK Prasad, P Nagori, A Bansal, A Singh, ... A Handbook on Writing Research Paper in Social Sciences 1, 99-105, 2015 | | 2015 |
| Perceived Self Efficacy, Student Intention Certainty and Motivation: A Study among Students G Mathur, R Banerjee, C Gulati, SK Prasad, P Nagori, A Bansal, A Singh, ... A Handbook on Writing Research Paper in Social Sciences 1, 86-98, 2015 | | 2015 |
| Organizational Climate and Retention: A Study among Faculty members of B-Schools C Gulati, NK Upamannyu Global Issues and Challenges in Health Care and Business Management 1, 34-43, 2013 | | 2013 |
| Strengthening employees brand internalization through cultural congruence C Gulati Gwalior, 0 | | |
