| Esoteric governance mechanism and collective brand equity creation in confederated organizations: Evidence from an emerging economy S Basu, V Pereira, P Sinha, A Malik, V Moovendhan Journal of Business Research 149, 217-230, 2022 | 7 | 2022 |
| Knowledge diffusion–application association during the COVID-19 pandemic: investigating the role of technology intervention. VM Lathabhavan, R. VINE Journal of Information and Knowledge Management Systems 53 (2), 232-247., 2023 | 6 | 2023 |
| Investigating the relationship between age and smart phone usage patterns: evidences from Indian smart phone users AM Sakkthivel, V Moovendhan, GS Heggde International Journal of Business Excellence 21 (3), 394-409, 2020 | 4 | 2020 |
| Were Public Sector Banks Victimised through AQR? A Strategic Orientation Perspective Shubhabrata Basu, Moovendhan Economic & Political Weekly 52, 2017 | 4* | 2017 |
| Impact of Consumer Sentiment Index on Equity Market Index: A Study on Indian Stock Market AD Nitin Balwani, Moovendhan V, K. M. Reddy, R Gude International Journal of Economic Research 14 (15), 85-91, 2007 | 4* | 2007 |
| Is Instagram is an effective brand conversation platform? A study among the young Instagram users in India MM Anand Narsimha, V. Moovendhan International Journal of Indian Culture and Business Management 22 (1), 53-65, 2021 | 3 | 2021 |
| Consumer's risk relieving strategy towards branded food outbreak: the case of Maggie noodles in India V Moovendhan, S Kumar, K Mayank International Journal of Indian Culture and Business Management 18 (4), 405-419, 2019 | 3 | 2019 |
| Examining the mediation effect of exogenous variables over brand switching behaviour: evidence from Indian women consumers AM Sakkthivel, V Moovendhan International Journal of Business Excellence 31 (4), 500-520, 2023 | 1 | 2023 |
| Will the Indian herbal toothpaste marketers survive against multinational FMCG companies? DD V. Moovendhan, Satish Kumar, Sangappa Angadi International Journal of Public Sector Performance Management 6 (6), 793-805, 2020 | 1 | 2020 |
| Investigating the mediating role of organizational slack to adaptive capability firm performance linkages evidence from India V Moovendhan Indian Institute of Management, Indore, 2015 | 1 | 2015 |
| Examining the impact of digital leadership on data analytics capability and organisational performance in the Indian context R Lathabhavan, M V Journal of Strategic Marketing, 1-16, 2024 | | 2024 |
| Improving the route effectiveness of the intercity bus operators by co-optation: a data envelopment analysis V Moovendhan, G Heggde, S Agrawal, M Mukherjee International Journal of Public Sector Performance Management 9 (3), 273-283, 2022 | | 2022 |
| Social Media Usage and its Influence on Consumer Purchase Behavior During Covid-19 Pandemic GKP Ganesan, V Moovendhan Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| Adoption of Social Media Technologies in Academic Entrepreneurship and Its Influence on Student Entrepreneurs SS Kumar, V Moovendhan, P Ganesan Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| A Study on Factors Influencing the Investment Pattern of Working & Non-Working Women Investors in Share Market N Sangeetha, P Ganesan, V Moovendhan Department of Marketing Management, Faculty of Commerce and Management …, 2021 | | 2021 |
| System and Method to Provide Information Pertaining To Credit Rating Transitions Of One Or More Corporate In Real-Time/Near Real Time M Chandrasekhar S IN Patent App. 201,741,040,316, 2019 | | 2019 |
| Collaborative Marketing Practices, Consumer Value Creation and Referral Intentions: A Study on Indian Telecom Operators and Small Retailers Moovendhan V The 2nd International Conference on Family Business and Entrepreneurship …, 2018 | | 2018 |
| Examining the Growth of Digital Transactions in India: In the light of Demonetization SRRN MH Sharieff, V Moovendhan International Journal of Applied Business and Economic Research 15 (Number …, 2017 | | 2017 |
| Examining the Growth of Digital Transactions in India: In the light of Demonetization Moovendhan V SIMSARC 2017., 2017 | | 2017 |
Shubhabrata BasuProfessor in Strategic Management, Indian Institute of Management, IndoreVerified email at iimidr.ac.in
