Moovendhan V
Moovendhan V
CMS Business School,
Verified email at
Cited by
Cited by
Esoteric governance mechanism and collective brand equity creation in confederated organizations: Evidence from an emerging economy
S Basu, V Pereira, P Sinha, A Malik, V Moovendhan
Journal of Business Research 149, 217-230, 2022
Knowledge diffusion–application association during the COVID-19 pandemic: investigating the role of technology intervention.
VM Lathabhavan, R.
VINE Journal of Information and Knowledge Management Systems 53 (2), 232-247., 2023
Investigating the relationship between age and smart phone usage patterns: evidences from Indian smart phone users
AM Sakkthivel, V Moovendhan, GS Heggde
International Journal of Business Excellence 21 (3), 394-409, 2020
Impact of Consumer Sentiment Index on Equity Market Index: A Study on Indian Stock Market
AD Nitin Balwani, Moovendhan V, K. M. Reddy, R Gude
International Journal of Economic Research 14 (15), 85-91, 2007
Consumer's risk relieving strategy towards branded food outbreak: the case of Maggie noodles in India
V Moovendhan, S Kumar, K Mayank
International Journal of Indian Culture and Business Management 18 (4), 405-419, 2019
Were Public Sector Banks Victimised through AQR? A Strategic Orientation Perspective
Shubhabrata Basu, Moovendhan
Economic & Political Weekly 52, 2017
Is Instagram is an effective brand conversation platform? A study among the young Instagram users in India
MM Anand Narsimha, V. Moovendhan
International Journal of Indian Culture and Business Management 22 (1), 53-65, 2021
Examining the mediation effect of exogenous variables over brand switching behaviour: evidence from Indian women consumers
AM Sakkthivel, V Moovendhan
International Journal of Business Excellence 31 (4), 500-520, 2023
Will the Indian herbal toothpaste marketers survive against multinational FMCG companies?
DD V. Moovendhan, Satish Kumar, Sangappa Angadi
International Journal of Public Sector Performance Management 6 (6), 793-805, 2020
Investigating the mediating role of organizational slack to adaptive capability firm performance linkages evidence from India
V Moovendhan
Indian Institute of Management, Indore, 2015
Unlocking subsidiary performance: exploring the impact of subsidiary TMT composition, PCN tenure and subsidiary age
J Padmanabhan, V Agrawal, V Moovendhan
South Asian Journal of Business Studies, 2024
Examining the impact of digital leadership on data analytics capability and organisational performance in the Indian context
R Lathabhavan, M V
Journal of Strategic Marketing, 1-16, 2024
Analyzing the impact of service quality on public transport performance: A panel data analysis with an online recommendation system
V Moovendhan, GK Kundu, P Gaur, GM Sharma
European Transport-Trasporti Europei, 2024
Modeling the enablers of AACSB implementation in business schools: ISM-Fuzzy MICMAC analysis
GK Kundu, MV Moovendhan, NG Wankhade
Journal of Applied Research in Higher Education, 2023
Improving the route effectiveness of the intercity bus operators by co-optation: a data envelopment analysis
V Moovendhan, G Heggde, S Agrawal, M Mukherjee
International Journal of Public Sector Performance Management 9 (3), 273-283, 2022
System and Method to Provide Information Pertaining To Credit Rating Transitions Of One Or More Corporate In Real-Time/Near Real Time
M Chandrasekhar S
IN Patent App. 201,741,040,316, 2019
Collaborative Marketing Practices, Consumer Value Creation and Referral Intentions: A Study on Indian Telecom Operators and Small Retailers
Moovendhan V
The 2nd International Conference on Family Business and Entrepreneurship …, 2018
Examining the Growth of Digital Transactions in India: In the light of Demonetization
SRRN MH Sharieff, V Moovendhan
International Journal of Applied Business and Economic Research 15 (Number …, 2017
The system can't perform the operation now. Try again later.
Articles 1–18