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Ruchita Pangriya
Ruchita Pangriya
Assistant Professor, Soban Singh Jeena University, Uttarakhand
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Year
Hidden aspects of social entrepreneurs’ life: a content analysis
R Pangriya
Journal of Global Entrepreneurship Research 9 (66), 2019
512019
‘My store my brand’ – a critical review of online and offline private label brands in India
R Pangriya, R M. Kumar
International Journal of Indian Culture and Business Management 16 (2), 2018
112018
A Study of Consumers' Attitude Towards Online Private Label Brands Using the Tri - Component Model
R Pangriya, R Kumar M.
Indian Journal of Marketing 48 (5), 2018
102018
Study of Aromatic and Medicated Plants in Uttrakhand, India: with Focus on role in Employment Generation and supply chain Management
R Pangriya
International Journal of Social Sciences and Management 2 (2), 148-156, 2015
102015
The differencing views of technology readiness and acceptance model: A literature review
R Pangriya
Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (13 …, 2021
92021
AUTOMATION IN RETAIL: MODERN WAYS OF CUSTOMER ENGAGEMENT
R Pangriya, AP Singh
PalArch's Journal of Archaeology of Egypt/Egyptology 17 (7), 10507-10533, 2020
82020
Factors affecting the performance of private label brands in Indian online market: An assessment of reliability and validity
R Pangriya, RM Kumar
Asian Journal of Management 7 (3), 223-230, 2016
52016
Beacon Technology the Future of Retail: A Review of the Literature and SWOT Analysis
R Pangriya
Review of Professional Management: A Journal of Management 23 (2), 11, 2023
22023
Book review-Private label strategy: How to meet the store brand challenge
R Pangriya
Indian Journal of Marketing 45 (1), 60-62, 2015
22015
AMAZON GO!!!! JUST WALKOUT
R Pangriya, GJ Chandra
JUST WALKOUT, 2023
12023
Beacons: the Game-changer of Proximity Technology
R Pangriya, S Pandey
Vimarshodgam Journal of Interdisciplinary Studies (VIMJINS) 1 (1), 15-21, 2021
12021
Creative and Innovative Ways of Consumer Engagement
R Pangriya, AP Singh
Insights, Innovation, and Analytics for Optimal Customer Engagement, 16, 2021
12021
Consumers’ Readiness and Acceptance of Beacon Technology
R Pangriya
Indian Journal of Marketing 54, 66-82, 2023
2023
An Explorative Study on Problems and Challenges of Rural Entrepreneurs in Hilly Rural Areas
R Pangriya
Asia-Pacific Journal of Management Research and Innovation 18 (3-4), 163-168, 2022
2022
Acceptability of Online Private Labels
R Pangriya, S Pandey
Shineeks Publishers, 2021
2021
IMPACT OF COVID-19 PANDEMIC ON CUSTOMER ATTITUDE AND PREFERENCES FOR ONLINE FOOD DELIVERY SERVICES
R Pilla, DCM Prabhu, R Pangriya
JOURNAL OF EDUCATION: RABINDRABHARATI UNIVERSITY 23 (7(2)), 327-338, 2021
2021
How Well Do Socio Demographics Characteristics Explain the Consumers’ Attitude towards Online Private Label Brands?
R Pangriya
IJRAR- International Journal of Research and Analytical Reviews 6 (2), 64-69, 2019
2019
ICICI Bank Caught Up in Conflict of Interest Controversy
P Ruchita, V Vijaya
2019
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