| Globalization does lead to change in consumer behavior: an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects N Gupta Asia Pacific Journal of Marketing and Logistics, 2011 | 124 | 2011 |
| Country of Origin Vs. Consumer Perception: A Literature Review. R Saran, N Gupta IUP Journal of Marketing Management 11 (4), 2012 | 56 | 2012 |
| Customer perception of services based on the SERVQUAL dimensions: A study of Indian commercial banks S Bose, N Gupta Services Marketing Quarterly 34 (1), 49-66, 2013 | 48 | 2013 |
| Understanding acculturation of consumer culture in an emerging market: An analysis of urban, educated, middle‐class Indian consumers N Gupta International Journal of Emerging Markets, 2013 | 37 | 2013 |
| The impact of globalization on consumer acculturation: A study of urban, educated, middle class Indian consumers N Gupta Asia Pacific Journal of Marketing and Logistics, 2012 | 35 | 2012 |
| CUSTOMERS PERSPECTIVE ON RELATIONSHIP MANAGEMENT IN FINANCIAL SERVICE INDUSTRY V Shekhar, N Gupta ICFAIAN JOURNAL OF MANAGEMENT RESEARCH (ICFAI JOURNAL OF MANAGEMENT RESEARCH), 2008 | 24 | 2008 |
| Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs? N Gupta Young consumers, 2011 | 20 | 2011 |
| The Indian Mid-Segment Passenger Car Industry. N Gupta, V Shekhar IUP Journal of Business Strategy 7 (3), 2010 | 7 | 2010 |
| Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture N Gupta PSYCHOLOGICAL REPORTS 118 (2), 527-531, 2016 | 6 | 2016 |
| A predictive scheme for appearance-based hand tracking N Gupta, P Mittal, SD Roy, S Chaudhury, S Banerjee Proc. National Conference on Communications (NCC), 513-522, 2002 | 6 | 2002 |
| Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective A Srivastava, N Gupta, NP Rana International Journal of Emerging Markets, 2021 | 3 | 2021 |
| Cultural Dynamics and Market Attractiveness N Gupta ICFAI Journal of Management Research, January 6 (1), 63-77, 2007 | 3 | 2007 |
| Awareness of Consumer Laws and Rights: A Case Study N Gupta Consumerism: Global and Indian Perspectives, 109-120, 2006 | 3 | 2006 |
| Impact of Cultural Factors on Indian Consumers' Brand Preference N Gupta, MS Balaji, SK Roy Asia Branding - Connecting Brands, Consumers & Companies - Ed. Bang, Melewar …, 2017 | 1* | 2017 |
| Measuring Consumer Acculturation – Discussion on a Prospective Approach N Gupta Marketing Sciences and Inspirations 11 (2), 33-41, 2016 | 1 | 2016 |
| Can Globalization Lead to Cultural Hegemony N Gupta The IUP Journal of History and Culture 3 (3&4), 113-122, 2009 | 1 | 2009 |
| Bajaj Auto (B): challenges in LATAM and Southeast Asian (SEA) markets N Gupta Emerald Emerging Markets Case Studies 12 (1), 2022 | | 2022 |
| Bajaj Auto (a) – catering to the African market N Gupta Emerald Emerging Markets Case Studies 12 (1), 2022 | | 2022 |
| Zolostays: competing in Indian co-living space S Ghosh Dastidar, N Gupta, D Raichandani Emerald Emerging Markets Case Studies 11 (1), 2021 | | 2021 |
| Kia Motors: Positioning and Growth Strategies in India N Gupta https://www.iveycases.com/ProductView.aspx?id=114848, 2021 | | 2021 |
