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Nitin Gupta
Nitin Gupta
Professor - Marketing, Institute of Management Technology - Hyderabad
Verified email at imthyderabad.edu.in - Homepage
Title
Cited by
Cited by
Year
Globalization does lead to change in consumer behavior: an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects
N Gupta
Asia Pacific Journal of Marketing and Logistics, 2011
1242011
Country of Origin Vs. Consumer Perception: A Literature Review.
R Saran, N Gupta
IUP Journal of Marketing Management 11 (4), 2012
562012
Customer perception of services based on the SERVQUAL dimensions: A study of Indian commercial banks
S Bose, N Gupta
Services Marketing Quarterly 34 (1), 49-66, 2013
482013
Understanding acculturation of consumer culture in an emerging market: An analysis of urban, educated, middle‐class Indian consumers
N Gupta
International Journal of Emerging Markets, 2013
372013
The impact of globalization on consumer acculturation: A study of urban, educated, middle class Indian consumers
N Gupta
Asia Pacific Journal of Marketing and Logistics, 2012
352012
CUSTOMERS PERSPECTIVE ON RELATIONSHIP MANAGEMENT IN FINANCIAL SERVICE INDUSTRY
V Shekhar, N Gupta
ICFAIAN JOURNAL OF MANAGEMENT RESEARCH (ICFAI JOURNAL OF MANAGEMENT RESEARCH), 2008
242008
Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?
N Gupta
Young consumers, 2011
202011
The Indian Mid-Segment Passenger Car Industry.
N Gupta, V Shekhar
IUP Journal of Business Strategy 7 (3), 2010
72010
Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture
N Gupta
PSYCHOLOGICAL REPORTS 118 (2), 527-531, 2016
62016
A predictive scheme for appearance-based hand tracking
N Gupta, P Mittal, SD Roy, S Chaudhury, S Banerjee
Proc. National Conference on Communications (NCC), 513-522, 2002
62002
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
A Srivastava, N Gupta, NP Rana
International Journal of Emerging Markets, 2021
32021
Cultural Dynamics and Market Attractiveness
N Gupta
ICFAI Journal of Management Research, January 6 (1), 63-77, 2007
32007
Awareness of Consumer Laws and Rights: A Case Study
N Gupta
Consumerism: Global and Indian Perspectives, 109-120, 2006
32006
Impact of Cultural Factors on Indian Consumers' Brand Preference
N Gupta, MS Balaji, SK Roy
Asia Branding - Connecting Brands, Consumers & Companies - Ed. Bang, Melewar …, 2017
1*2017
Measuring Consumer Acculturation – Discussion on a Prospective Approach
N Gupta
Marketing Sciences and Inspirations 11 (2), 33-41, 2016
12016
Can Globalization Lead to Cultural Hegemony
N Gupta
The IUP Journal of History and Culture 3 (3&4), 113-122, 2009
12009
Bajaj Auto (B): challenges in LATAM and Southeast Asian (SEA) markets
N Gupta
Emerald Emerging Markets Case Studies 12 (1), 2022
2022
Bajaj Auto (a) – catering to the African market
N Gupta
Emerald Emerging Markets Case Studies 12 (1), 2022
2022
Zolostays: competing in Indian co-living space
S Ghosh Dastidar, N Gupta, D Raichandani
Emerald Emerging Markets Case Studies 11 (1), 2021
2021
Kia Motors: Positioning and Growth Strategies in India
N Gupta
https://www.iveycases.com/ProductView.aspx?id=114848, 2021
2021
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