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Nitin Gupta
Nitin Gupta
Professor - Marketing, Institute of Management Technology - Hyderabad
Verified email at imthyderabad.edu.in - Homepage
Title
Cited by
Cited by
Year
Globalization does lead to change in consumer behavior: an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects
N Gupta
Asia Pacific Journal of Marketing and Logistics 23 (3), 251-269, 2011
1522011
Country of origin vs. consumer perception: A literature review
R Saran, N Gupta
IUP Journal of Marketing Management 11 (4), 66, 2012
692012
Customer perception of services based on the SERVQUAL dimensions: A study of Indian commercial banks
S Bose, N Gupta
Services Marketing Quarterly 34 (1), 49-66, 2013
542013
The impact of globalization on consumer acculturation: A study of urban, educated, middle class Indian consumers
N Gupta
Asia Pacific Journal of Marketing and Logistics 24 (1), 41-58, 2012
432012
Understanding acculturation of consumer culture in an emerging market: an analysis of urban, educated, middle‐class Indian consumers
N Gupta
International Journal of Emerging Markets 8 (1), 24-40, 2013
382013
Customers Perspective On Relationship Management In Financial Service Industry
V Shekhar, N Gupta
ICFAIAN JOURNAL OF MANAGEMENT RESEARCH (ICFAI JOURNAL OF MANAGEMENT RESEARCH), 2008
312008
Influence of consumer cosmopolitanism on purchase intention of foreign vs local brands: a developing country perspective
A Srivastava, N Gupta, NP Rana
International Journal of Emerging Markets, 2023
292023
Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?
N Gupta
Young consumers 12 (4), 361-369, 2011
272011
The Indian Mid-Segment Passenger Car Industry.
N Gupta, V Shekhar
IUP Journal of Business Strategy 7 (3), 2010
92010
Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture
N Gupta
PSYCHOLOGICAL REPORTS 118 (2), 527-531, 2016
82016
Awareness of Consumer Laws and Rights: A Case Study
N Gupta
Consumerism: Global and Indian Perspectives, 109-120, 2006
42006
Cultural Dynamics and Market Attractiveness
N Gupta
ICFAI Journal of Management Research, January 6 (1), 63-77, 2007
32007
Consumer Behavior towards Purchase of Green Products vis-a-vis Ayurvedic Products
S Kundu, N Gupta
Imperial Journal of Interdisciplinary Research 3 (7), 573-579, 2017
22017
Measuring Consumer Acculturation – Discussion on a Prospective Approach
N Gupta
Marketing Sciences and Inspirations 11 (2), 33-41, 2016
22016
Impact of Cultural Factors on Indian Consumers' Brand Preference
N Gupta, MS Balaji, SK Roy
Asia Branding - Connecting Brands, Consumers & Companies - Ed. Bang, Melewar …, 2017
12017
Can Globalization Lead to Cultural Hegemony
N Gupta
The IUP Journal of History and Culture 3 (3&4), 113-122, 2009
12009
Volvo in India: Analyzing a MNC's Strategies in a Developing Market
N Gupta
Management Case Study Journal, The 7 (2), 18-40, 2007
12007
Tata Motors: Challenges for the Electric Vehicle Market Leader
N Gupta
https://www.iveypublishing.ca/s/product/tata-motors-challenges-for-the …, 2024
2024
Tata’s Air India: Brand Repositioning and Revitalization Challenges
G Nitin
https://www.iveypublishing.ca/s/product/tatas-air-india-brand-repositioning …, 2024
2024
Citroen’s Branding Challenges in the Indian Market
N Gupta
The Case Centre, 2023
2023
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