| Globalization does lead to change in consumer behavior: an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects N Gupta Asia Pacific Journal of Marketing and Logistics 23 (3), 251-269, 2011 | 89 | 2011 |
| Country of Origin Vs. Consumer Perception: A Literature Review. R Saran, N Gupta IUP Journal of Marketing Management 11 (4), 2012 | 41 | 2012 |
| Customer perception of services based on the SERVQUAL dimensions: A study of Indian commercial banks S Bose, N Gupta Services Marketing Quarterly 34 (1), 49-66, 2013 | 39 | 2013 |
| The impact of globalization on consumer acculturation: A study of urban, educated, middle class Indian consumers N Gupta Asia Pacific Journal of Marketing and Logistics 24 (1), 41-58, 2012 | 19 | 2012 |
| Understanding acculturation of consumer culture in an emerging market: an analysis of urban, educated, middle-class Indian consumers N Gupta International Journal of Emerging Markets 8 (1), 24-40, 2013 | 18 | 2013 |
| CUSTOMERS PERSPECTIVE ON RELATIONSHIP MANAGEMENT IN FINANCIAL SERVICE INDUSTRY V Shekhar, N Gupta ICFAIAN JOURNAL OF MANAGEMENT RESEARCH (ICFAI JOURNAL OF MANAGEMENT RESEARCH), 2008 | 18 | 2008 |
| Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs? N Gupta Young consumers 12 (4), 361-369, 2011 | 16 | 2011 |
| The Indian Mid-Segment Passenger Car Industry. N Gupta, V Shekhar IUP Journal of Business Strategy 7 (3), 2010 | 6 | 2010 |
| Cultural Dynamics and Market Attractiveness N Gupta ICFAI Journal of Management Research, January 6 (1), 63-77, 2007 | 3 | 2007 |
| Awareness of Consumer Laws and Rights: A Case Study N Gupta Consumerism: Global and Indian Perspectives, 109-120, 2006 | 3 | 2006 |
| Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture N Gupta PSYCHOLOGICAL REPORTS 118 (2), 527-531, 2016 | 2 | 2016 |
| Taking Culture Oriented Ayurvedic Personal Care Products International N Gupta https://www.thecasecentre.org/educators/products/view?id=151358, 2018 | | 2018 |
| Multinational Market Regions and Market Groups - Where to go, Which to avoid N Gupta https://www.thecasecentre.org/educators/products/view?id=151021, 2018 | | 2018 |
| Cultural Influence on Fairness Stereotypes N Gupta http://www.thecasecentre.org/educators/products/view?id=143134, 2017 | | 2017 |
| Impact of Cultural Factors on Indian Consumers' Brand Preference N Gupta, MS Balaji, SK Roy Asia Branding - Connecting Brands, Consumers & Companies - Ed. Bang, Melewar …, 2017 | | 2017 |
| Spice Jet: Recovering the Spicy way S Kundu, N Gupta http://www.thecasecentre.org/educators/products/view?id=135781, 2016 | | 2016 |
| WRANGLER JEEP: LAUNCHING IN INDIA S Kundu, N Gupta http://www.thecasecentre.org/educators/products/view?id=133870, 2016 | | 2016 |
| Measuring Consumer Acculturation – Discussion on a Prospective Approach N Gupta Marketing Sciences and Inspirations 11 (2), 33-41, 2016 | | 2016 |
| Railway’s Artificially Low Pricing Structure an Anathema for the Consumer RK Pattnaik, N Gupta, YM Reddy http://www.freepressjournal.in/railways-artificially-low-pricing-structure …, 2012 | | 2012 |
| Can Globalization Lead to Cultural Hegemony N Gupta The IUP Journal of History and Culture 3 (3&4), 113-122, 2009 | | 2009 |