Nitin Gupta
Nitin Gupta
Professor - Marketing, Institute of Management Technology - Hyderabad
Verified email at imthyderabad.edu.in - Homepage
TitleCited byYear
Globalization does lead to change in consumer behavior: an empirical evidence of impact of globalization on changing materialistic values in Indian consumers and its aftereffects
N Gupta
Asia Pacific Journal of Marketing and Logistics 23 (3), 251-269, 2011
892011
Country of Origin Vs. Consumer Perception: A Literature Review.
R Saran, N Gupta
IUP Journal of Marketing Management 11 (4), 2012
412012
Customer perception of services based on the SERVQUAL dimensions: A study of Indian commercial banks
S Bose, N Gupta
Services Marketing Quarterly 34 (1), 49-66, 2013
392013
The impact of globalization on consumer acculturation: A study of urban, educated, middle class Indian consumers
N Gupta
Asia Pacific Journal of Marketing and Logistics 24 (1), 41-58, 2012
192012
Understanding acculturation of consumer culture in an emerging market: an analysis of urban, educated, middle-class Indian consumers
N Gupta
International Journal of Emerging Markets 8 (1), 24-40, 2013
182013
CUSTOMERS PERSPECTIVE ON RELATIONSHIP MANAGEMENT IN FINANCIAL SERVICE INDUSTRY
V Shekhar, N Gupta
ICFAIAN JOURNAL OF MANAGEMENT RESEARCH (ICFAI JOURNAL OF MANAGEMENT RESEARCH), 2008
182008
Extent of susceptibility to interpersonal influence and price sensitivity among Indian youth: is there a relationship between these two constructs?
N Gupta
Young consumers 12 (4), 361-369, 2011
162011
The Indian Mid-Segment Passenger Car Industry.
N Gupta, V Shekhar
IUP Journal of Business Strategy 7 (3), 2010
62010
Cultural Dynamics and Market Attractiveness
N Gupta
ICFAI Journal of Management Research, January 6 (1), 63-77, 2007
32007
Awareness of Consumer Laws and Rights: A Case Study
N Gupta
Consumerism: Global and Indian Perspectives, 109-120, 2006
32006
Cross-National Applicability of a Parsimonious Measure of Acculturation to Global Consumer Culture
N Gupta
PSYCHOLOGICAL REPORTS 118 (2), 527-531, 2016
22016
Taking Culture Oriented Ayurvedic Personal Care Products International
N Gupta
https://www.thecasecentre.org/educators/products/view?id=151358, 2018
2018
Multinational Market Regions and Market Groups - Where to go, Which to avoid
N Gupta
https://www.thecasecentre.org/educators/products/view?id=151021, 2018
2018
Cultural Influence on Fairness Stereotypes
N Gupta
http://www.thecasecentre.org/educators/products/view?id=143134, 2017
2017
Impact of Cultural Factors on Indian Consumers' Brand Preference
N Gupta, MS Balaji, SK Roy
Asia Branding - Connecting Brands, Consumers & Companies - Ed. Bang, Melewar …, 2017
2017
Spice Jet: Recovering the Spicy way
S Kundu, N Gupta
http://www.thecasecentre.org/educators/products/view?id=135781, 2016
2016
WRANGLER JEEP: LAUNCHING IN INDIA
S Kundu, N Gupta
http://www.thecasecentre.org/educators/products/view?id=133870, 2016
2016
Measuring Consumer Acculturation – Discussion on a Prospective Approach
N Gupta
Marketing Sciences and Inspirations 11 (2), 33-41, 2016
2016
Railway’s Artificially Low Pricing Structure an Anathema for the Consumer
RK Pattnaik, N Gupta, YM Reddy
http://www.freepressjournal.in/railways-artificially-low-pricing-structure …, 2012
2012
Can Globalization Lead to Cultural Hegemony
N Gupta
The IUP Journal of History and Culture 3 (3&4), 113-122, 2009
2009
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Articles 1–20