Pantea Foroudi
Pantea Foroudi
Senior Lecturer in Branding and Marketing
Verified email at mdx.ac.uk
Title
Cited by
Cited by
Year
Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting
P Foroudi, TC Melewar, S Gupta
Journal of Business Research 67 (11), 2269-2281, 2014
2362014
Marketing innovation: A consequence of competitiveness
S Gupta, NK Malhotra, M Czinkota, P Foroudi
Journal of Business Research 69 (12), 5671-5681, 2016
1712016
Influence of innovation capability and customer experience on reputation and loyalty
P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi
Journal of business research 69 (11), 4882-4889, 2016
1572016
Influence of innovation capability and customer experience on reputation and loyalty
P Foroudi, Z Jin, S Gupta, TC Melewar, MM Foroudi
Journal of business research 69 (11), 4882-4889, 2016
1572016
Influence of brand signature, brand awareness, brand attitude, brand reputation on hotel industry’s brand performance
P Foroudi
International journal of hospitality management 76, 271-285, 2019
1462019
Influence of national culture and balanced organizational culture on the hotel industry’s performance
A Nazarian, P Atkinson, P Foroudi
International Journal of Hospitality Management 63, 22-32, 2017
1402017
Integrating identity, strategy and communications for trust, loyalty and commitment
TC Melewar, P Foroudi, S Gupta, PJ Kitchen, MM Foroudi
European Journal of Marketing, 2017
1282017
Investigating the effects of smart technology on customer dynamics and customer experience
P Foroudi, S Gupta, U Sivarajah, A Broderick
Computers in Human Behavior 80, 271-282, 2018
1252018
Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention
P Foroudi, Z Jin, S Gupta, MM Foroudi, PJ Kitchen
Journal of Business Research 89, 462-474, 2018
1172018
A framework of place branding, place image, and place reputation
P Foroudi, S Gupta, P Kitchen, MM Foroudi, B Nguyen
Qualitative Market Research: An International Journal, 2016
1032016
IMC antecedents and the consequences of planned brand identity in higher education
P Foroudi, K Dinnie, PJ Kitchen, TC Melewar, MM Foroudi
European Journal of Marketing, 2017
912017
Digital technology and marketing management capability: achieving growth in SMEs
P Foroudi, S Gupta, A Nazarian, M Duda
Qualitative Market Research: An International Journal, 2017
742017
Promising the dream: Changing destination image of London through the effect of website place
P Foroudi, TN Akarsu, E Ageeva, MM Foroudi, C Dennis, TC Melewar
Journal of Business Research 83, 97-110, 2018
652018
Corporate logo: History, Definition, and Component
TC Foroudi, P., Gupta, S., and Melewar
International Studies of Management and Organisation 2 (7), 2017
59*2017
Enhancing university brand image and reputation through customer value co-creation behaviour
P Foroudi, Q Yu, S Gupta, MM Foroudi
Technological Forecasting and Social Change 138, 218-227, 2019
492019
Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA
E Ageeva, TC Melewar, P Foroudi, C Dennis, Z Jin
Journal of Business Research 89, 287-304, 2018
372018
Evaluating the impact of corporate logos towards corporate reputation
P Foroudi, K Hafeez, MM Foroudi
Qualitative Market Research: An International Journal, 2017
362017
The role of place branding and image in the development of sectoral clusters: The case of Dubai
K Hafeez, P Foroudi, K Dinnie, B Nguyen, SK Parahoo
Journal of Brand Management 23 (4), 383-402, 2016
352016
Mediating effect of intrinsic motivation on the relationship between Islamic work ethic, job satisfaction, and organizational commitment in banking sector
A Gheitani, S Imani, N Seyyedamiri, P Foroudi
International Journal of Islamic and Middle Eastern Finance and Management, 2019
342019
Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)
K Hafeez, FM Alghatas, P Foroudi, B Nguyen, S Gupta
Information Technology & People, 2019
282019
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