| Effects of Facebook comments on attitude toward vaccines: the roles of perceived distributions of public opinion and perceived vaccine efficacy H Kim, JY Han, Y Seo Journal of Health Communication 25 (2), 159-169, 2020 | 45 | 2020 |
| The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and … H Kim, Y Seo, HJ Yoon, JY Han, Y Ko International Journal of Advertising 40 (7), 1187-1208, 2021 | 23 | 2021 |
| Overcoming stakeholder social media fatigue: a trialogue approach Y Seo, MJ Primovic, Y Jin Journal of Business Strategy 40 (6), 40-48, 2019 | 21 | 2019 |
| Breaking the sound of silence: Explication in the use of strategic silence in crisis communication A Pang, Y Jin, Y Seo, SI Choi, HX Teo, PD Le, B Reber International Journal of Business Communication 59 (2), 219-241, 2022 | 13 | 2022 |
| An investigation of cognitive processing of fear appeal messages promoting HPV vaccination: predictors and outcomes of magnitude and valence of cognitive responses H Kim, JY Han, J So, Y Seo Journal of Health Communication 25 (11), 885-894, 2020 | 7 | 2020 |
| Unintended effects of risk communication: impacts of message fatigue, risk tolerance, and trust in public health information on psychological reactance Y Seo, S Ravazzani, H Jun, Y Jin, A Butera, A Mazzei, BH Reber Journal of International Crisis and Risk Communication Research 4 (3), 379-406, 2021 | 4 | 2021 |
| The persuasive effects of social media narrative PSAs on COVID-19 vaccination intention among unvaccinated young adults: the mediating role of empathy and psychological reactance Y Ko, H Kim, Y Seo, JY Han, HJ Yoon, J Lee, JK Seo Journal of Social Marketing 13 (4), 490-509, 2023 | 1 | 2023 |
| Does Tone of Comments Matter?: Exploring the Role of Uncivil Comments and Political Orientation on Weakening Belief in Fake News and Eliciting Anger SY Lee, Y Seo Communication Studies 74 (6), 515-531, 2023 | | 2023 |
| Using humor to increase COVID‐19 vaccination intention for the unvaccinated: The moderating role of trust in government HJ Yoon, J Lee, JY Han, Y Ko, H Kim, Y Seo, JK Seo Journal of Consumer Behaviour 22 (5), 1084-1095, 2023 | | 2023 |
| The power of “Likes”: the effects of “Liked By” and number of likes cues on perceived descriptive norms and behavioral intention to receive the flu vaccine Y Seo, H Kim, Y Ko, HJ Yoon, JY Han, J Lee, JK Seo Journal of Marketing Communications, 1-17, 2023 | | 2023 |
| ARE INTERACTIVE PSA FORMATS ALWAYS GOOD? TESTING THE IDENTIFIABLE VICTIM EFFECT WITH INSTAGRAM CAROUSEL POSTS FOR PRO-ENVIRONMENTAL CAMPAIGNS JK Seo, H Kim, Y Ko, HJ Yoon, JY Han, Y Seo American Academy of Advertising. Conference. Proceedings (Online), 77-77, 2023 | | 2023 |
| Naivety or carelessness? A study on individuals’ resistance to health risk communication and health risk prevention Y Jin, S Ravazzani, A Mazzei, A Butera, B Reber, Y Seo, H Jun, A Mehta, ... | | 2021 |
| THE EFFECTS OF USER COMMENT VALENCE OF SOCIAL MEDIA HEALTH CAMPAIGNS ON INTENTION TO VACCINATE: THE ROLE OF PSYCHOLOGICAL REACTANCE H Kim, Y Seo, HJ Yoon, JY Han, Y Ko American Academy of Advertising. Conference. Proceedings (Online), 63-63, 2020 | | 2020 |
| The Problem of Tolerable Risks and Resistance to Change: A Conceptual Model for Overcoming Hidden Barriers for Strategic Risk Communication Y Jin, A Mazzei, B Reber, J Riley, H Jun, Y Seo, S Ravazzani, A Butera Euprera Annual Congress, 2019 | | 2019 |
| Resistance to Change Is Futile? The Quest for Understanding Psychological Barriers in Health Risk Communication: Insights from a National Survey in the US Y Jin, S Ravazzani, B Reber, A Mazzei, J Riley, H Jun, Y Seo, A Butera, ... ECREA, 2019 | | 2019 |
