Claire Stammerjohan
Claire Stammerjohan
Associate Professor of Marketing, University of Louisiana Monroe
Verified email at ulm.edu
Title
Cited by
Cited by
Year
Banner advertiser-web site context congruity and color effects on attention and attitudes
RS Moore, CA Stammerjohan, RA Coulter
Journal of Advertising 34 (2), 71-84, 2005
3442005
An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge
C Stammerjohan, CM Wood, Y Chang, E Thorson
Journal of Advertising 34 (4), 55-67, 2005
2292005
Trait and situational antecedents to non-consumption
C Stammerjohan, C Webster
Advances in consumer research 29 (1), 126-132, 2002
542002
Retirement and transition phenomena in the family purchase process
CA Stammerjohan, LM Capella, RD Taylor
Psychology & Marketing 24 (3), 225-251, 2007
112007
An empirical investigation of husband and wife perceptions of family purchase process participation in retirement-age families.
ECA Stammerjohan
52004
ARTIFICIAL NEURAL NETWORKS: AN INTRODUCTION AND APPLICATION IN A CONSUMER BEHAVIOR SETTING.
RS Moore, MB Beauchamp, CZ Barnes, CA Stammerjohan
Marketing Management Journal 17 (1), 2007
32007
CAN MATERIALISM BE GOOD FOR LOCAL RETAILERS? AN EMPIRICAL STUDY OF TRAIT ANTECEDENTS TO LOCAL LOYALTY BEHAVIOR
CA STAMMERJOHAN, H Cole, KE CLOW, M McKinley
Marketing Management Journal 20 (2), 54-63, 2010
12010
New product development: Overview of four schools
CA Stammerjohan, D Thorne
American Marketing Association. Conference Proceedings 12, 287, 2001
2001
Testing the Interactions of Atmospheric Color and Interactivity in Advertising Response in the Computer Mediated Environment
CA Stammerjohan
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Articles 1–9