Claire Stammerjohan
Claire Stammerjohan
Associate Professor of Marketing, University of Louisiana Monroe
Verified email at ulm.edu
TitleCited byYear
Banner advertiser-web site context congruity and color effects on attention and attitudes
RS Moore, CA Stammerjohan, RA Coulter
Journal of Advertising 34 (2), 71-84, 2005
3152005
An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge
C Stammerjohan, CM Wood, Y Chang, E Thorson
Journal of Advertising 34 (4), 55-67, 2005
2182005
Trait and situational antecedents to non-consumption
C Stammerjohan, C Webster
Advances in consumer research 29 (1), 126-132, 2002
462002
Retirement and transition phenomena in the family purchase process
CA Stammerjohan, LM Capella, RD Taylor
Psychology & Marketing 24 (3), 225-251, 2007
102007
An Empirical Investigation of Husband and Wife Perceptions of Family Purchase Process Participation in Retirement Age Families
CA Stammerjohan
Mississippi State University. Department of Marketing, Quantitative Analysis …, 2003
62003
ARTIFICIAL NEURAL NETWORKS: AN INTRODUCTION AND APPLICATION IN A CONSUMER BEHAVIOR SETTING.
RS Moore, MB Beauchamp, CZ Barnes, CA Stammerjohan
Marketing Management Journal 17 (1), 2007
32007
CAN MATERIALISM BE GOOD FOR LOCAL RETAILERS? AN EMPIRICAL STUDY OF TRAIT ANTECEDENTS TO LOCAL LOYALTY BEHAVIOR
CA STAMMERJOHAN, H Cole, KE CLOW, M McKinley
Marketing Management Journal 20 (2), 54-63, 2010
22010
New product development: Overview of four schools
CA Stammerjohan, D Thorne
American Marketing Association. Conference Proceedings 12, 287, 2001
2001
Testing the Interactions of Atmospheric Color and Interactivity in Advertising Response in the Computer Mediated Environment
CA Stammerjohan
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Articles 1–9