| Banner advertiser-web site context congruity and color effects on attention and attitudes RS Moore, CA Stammerjohan, RA Coulter Journal of Advertising 34 (2), 71-84, 2005 | 472 | 2005 |
| An empirical investigation of the interaction between publicity, advertising, and previous brand attitudes and knowledge C Stammerjohan, CM Wood, Y Chang, E Thorson Journal of Advertising 34 (4), 55-67, 2005 | 285 | 2005 |
| Trait and situational antecedents to non-consumption C Stammerjohan, C Webster Advances in consumer research 29 (1), 126-132, 2002 | 67 | 2002 |
| Retirement and transition phenomena in the family purchase process CA Stammerjohan, LM Capella, RD Taylor Psychology & Marketing 24 (3), 225-251, 2007 | 13 | 2007 |
| An empirical investigation of husband and wife perceptions of family purchase process participation in retirement-age families. ECA Stammerjohan | 10 | 2004 |
| ARTIFICIAL NEURAL NETWORKS: AN INTRODUCTION AND APPLICATION IN A CONSUMER BEHAVIOR SETTING. RS Moore, MB Beauchamp, CZ Barnes, CA Stammerjohan Marketing Management Journal 17 (1), 2007 | 9 | 2007 |
| CAN MATERIALISM BE GOOD FOR LOCAL RETAILERS? AN EMPIRICAL STUDY OF TRAIT ANTECEDENTS TO LOCAL LOYALTY BEHAVIOR CA STAMMERJOHAN, H Cole, KE CLOW, M McKinley Marketing Management Journal 20 (2), 54-63, 2010 | 2 | 2010 |
| New product development: Overview of four schools CA Stammerjohan, D Thorne American Marketing Association. Conference Proceedings 12, 287, 2001 | | 2001 |
| Testing the Interactions of Atmospheric Color and Interactivity in Advertising Response in the Computer Mediated Environment CA Stammerjohan | | |
Robert S. MooreProfessor of Marketing, Mississippi State UniversityVerified email at cobilan.msstate.edu
