Sport consumers motivation for live attendance and mediated sports consumption: A qualitative analysis MJ Kim, LL Mao Sport in Society 24 (4), 515-533, 2021 | 42 | 2021 |
Current and Future Distribution of Ricania shantungensis (Hemiptera: Ricaniidae) in Korea: Application of Spatial Analysis to Select Relevant Environmental … S Baek, MJ Kim, JH Lee Forests 10 (6), 490, 2019 | 22 | 2019 |
On the road to the Olympics: a phenomenological approach of national identity in South Korean national short-track speed skaters BH Nam, MJ Kim, RC Marshall, S Sung, LL Mao Sport in society 21 (12), 1917-1938, 2018 | 13 | 2018 |
Adapted physical education teaching online during COVID-19: experiences from the south of the United States M Kim, JA Santiago, CW Park, MJ Kim International Journal of Disability, Development and Education 69 (1), 239-252, 2022 | 7 | 2022 |
Towards an inductive model of customer experience in fitness clubs: a structural topic modeling approach LL Mao, JJ Zhang, MJ Kim, H Kim, DP Connaughton, Y Wang European Sport Management Quarterly, 1-23, 2023 | 2 | 2023 |
Beyond Spectator Sports: Scale Development and Validation for Mediated Sports Consumption MJ Kim The University of New Mexico, 2019 | 2 | 2019 |
What makes esports consumers watch streamers' esports live-streaming contents? Extending the theory of planned behavior W Jang, W Choi, MJ Kim, H Song, KK Byon International Journal of Sports Marketing and Sponsorship, 2024 | | 2024 |
How Instagram Disclosure of Advertising Formats Impacts Sport Consumers’ Brand Evaluation: The Mediating Role of Source Credibility and the Moderating Role of Users’ Motivation MJ Kim, LL Mao, S Lee | | |
Personality, Fan Identification, and Mediated Sports Consumption: A Phenomenological Approach MJ Kim, LL Mao | | |
The Spillover Effects: The Relationship Between Endorser Credibility and Brand Credibility MJ Kim | | |
The Impact of Social Media Marketing through Instagram: Influence on Brand Equity and Consumer Intention of Purchase MJ Kim, LL Mao, HD Kim, S Lee | | |