| Managing customer relations in a modern business environment: towards an ecosystem-based sustainable CRM model MK Shukla, PN Pattnaik Journal of Relationship Marketing 18 (1), 17-33, 2019 | 47 | 2019 |
| Diversity and equality management system and perceived organisational performance: a mediating role of organisational citizenship behaviour B Patnaik, MK Shukla Business Perspectives and Research 9 (2), 215-234, 2021 | 12 | 2021 |
| The evolution of CSR efforts at Steel Authority of India Limited PN Pattnaik, MK Shukla Global Business and Organizational Excellence 37 (3), 25-32, 2018 | 9 | 2018 |
| Managing customer knowledge in service economy: Proposing a conceptual model of CKM for services SC Pandey, MK Shukla, UK Maurya Handbook of research on strategic business infrastructure development and …, 2014 | 9 | 2014 |
| Linking relational benefits and customer loyalty: The mediating role of customer intimacy MK Shukla, PN Pattnaik Services Marketing Quarterly 41 (4), 322-343, 2020 | 8 | 2020 |
| Examining the impact of relational benefits on continuance intention of PBS services: mediating roles of user satisfaction and engagement PN Pattnaik, MK Shukla Asia-Pacific Journal of Business Administration 14 (4), 637-657, 2022 | 7 | 2022 |
| Mapping critical success factors in efficient court management: two case studies from India PN Pattnaik, SC Pandey, MK Shukla International Journal of Law and Management 60 (2), 717-729, 2018 | 6 | 2018 |
| E-career canvas for individuals’ initiative and MBA graduate employability: an exploratory study PN Pattnaik, MK Shukla Quality Assurance in Education 30 (2), 221-235, 2022 | 3 | 2022 |
| Design Thinking and Startup Incubators: Towards a Co-Creation Model for Humanizing the New Product Development Process PN Pattnaik, MK Shukla, SC Pandey Rutgers Business Review 5 (3), 364-383, 2020 | 1 | 2020 |
| Understanding Indian Political Parties Through the Lens of Marketing Management: Towards a Conceptual Political Marketing Model PN Pattnaik, MK Shukla Political Propaganda, Advertising, and Public Relations: Emerging Research …, 2020 | 1 | 2020 |
| Analyzing capacity development approaches in CSR implementation and their societal impact: A case study of ITC’s E-Choupal S Sindhi, UK Maurya, MK Shukla Implementing Corporate Social Responsibility: Indian Perspectives, 31-44, 2014 | 1 | 2014 |
| Examining the antecedents of effectiveness of training through virtual learning environment S Mathur, R Trivedi, MK Shukla, PN Pattnaik International Journal of Indian Culture and Business Management 29 (4), 458-475, 2023 | | 2023 |
| Communicating Conscious Business Practice at an Ecologically-Conscious Architectural Studio: A Case of Mr. Zero PN Pattnaik, MK Shukla Effective Strategies for Communicating Insights in Business, 129-140, 2021 | | 2021 |
| Creating a participative global workplace: A DEMS based approach B Patnaik, MK Shukla Strategic Direction 36 (3), 8-10, 2020 | | 2020 |
| Role of dealer-manufacturer intimacy in marketing channel relationships: A dealer’s perspective MK Shukla | | |
| Creating Research Ecosystem through Knowledge Sharing in a B School: A Case Study SC Pandey, MK Shukla, S Panda, UK Maurya | | |
