| CSR stipulations of Companies Act, 2013 and actual CSR expenditure by top Indian companies prior to its implementation: A comparative study DH Verma, N Jain Available at SSRN 3453686, 2019 | 13 | 2019 |
| Building brands in the Indian market TK Panda Excel Books India, 2004 | 13 | 2004 |
| Customers interest in buying an electric car: An analysis of the Indian market M Prabaharan, M Selvalakshmi International Working Conference on Transfer and Diffusion of IT, 493-509, 2020 | 11 | 2020 |
| Probing: an effective tool of communication. M Selvalakshmi IUP Journal of Soft Skills 6 (3), 2012 | 6 | 2012 |
| Pedagogy innovation for management graduates: application of design thinking V Suresh, M Kolluru International Journal of Innovation Science 14 (3/4), 659-674, 2022 | 5 | 2022 |
| Ethical Perceptions of Business Management students and the roll of gender and Educational Background M Selvalakshmi, P Mutharasi International Journal of Business Ethics in Developing Economies 6 (1), 10, 2017 | 5 | 2017 |
| Handbook of Research on Big Data, Green Growth, and Technology Disruption in Asian Companies and Societies P Ordóñez de Pablos, X Zhang, MN Almunawar, JEL Gayo IGI Global, 2021 | 4 | 2021 |
| Emergence of Indian Film Industry in the International Markets: Facilitators and Impeders Selvalakshmi. M, Hema Verma, Neeta Jain, International Journal of Asian Business and Information Management 11 (3), 33-44, 2020 | 4* | 2020 |
| Innovation and Competitiveness of Small and Medium Enterprises L Rathakrishnan Gyan Publishing House, 2010 | 3 | 2010 |
| Selvalakshmi. M, & Jain, N.(2015). CSR stipulations of Companies Act, 2013 and actual CSR E\expenditure by Top Indian Companies Prior to its implementation: A comparative study H Verma International Journal of Science Technology & Management, 4 (2), 113 121, 0 | 3 | |
| Factors determining the perceived retail service quality among the women customers among the women customers M Selvalakshmi, K Ravichandran Global Management Review 9 (4), 2015 | 2 | 2015 |
| Selvalakshmi. M, and N. Jain (2013) Corporate social responsibility reporting: A study of top ten Indian companies H Verma Proc. IIMA FDP Alumni Conf. on Ethics and Social Responsibility of Business …, 2013 | 2 | 2013 |
| 27 Hotel Dream–Reinventing the Segmentation, Targeting and Positioning for Resilience M Selvalakshmi, RM Kabila, VJ Sivakumar Teaching Cases in Tourism, Hospitality and Events, 298, 2023 | 1 | 2023 |
| Reconfiguration of the Indian Film Industry During the COVID-19 Pandemic: The Enablers and the Impeders M Selvalakshmi, RM Kabila Handbook of Research on Developing Circular, Digital, and Green Economies in …, 2022 | 1 | 2022 |
| Comparative Analysis of Consumer Preference and Buying Patterns-Evidence from Indian Automobile Industry SM Balamurugan, S | 1 | 2021 |
| Decision Making Model for Adoption of Digital Payments among Youngsters: An Exploration SM Balamurugan, S Decision Making Model for Adoption of Digital Payments among Youngsters: An …, 2021 | 1 | 2021 |
| Customer Relationship Management Using Data Mining Model S Balamurugan, M Selvalakshmi Available at SSRN 3825013, 2021 | 1 | 2021 |
| Online Buying Behavior and Adoption Towards E-Commerce–A Literature Survey and Conceptual Framework S Balamurugan | 1 | 2021 |
| E-banking: An empirical study of the factors affecting young customer’s E-satisfaction in India SM Balamurugan S Finance India 34 (4), pp. 1475–148, 2020 | 1 | 2020 |
| E-Commerce Pricing Opportunities: And How to Exploit Them S Balamurugan, M Selvalakshmi International Journal of Recent Technology and Engineering 8 ((2 Special …, 2019 | 1 | 2019 |
Dr.Balamurugan SProfessor,Academic counselor, Indira Gandhi National Open University, Professor,Anna UniversityVerified email at tcarts.in
