| Personalized digital marketing recommender engine RK Behera, A Gunasekaran, S Gupta, S Kamboj, PK Bala Journal of Retailing and Consumer Services 53, 101799, 2020 | 234 | 2020 |
| The emerging role of cognitive computing in healthcare: A systematic literature review RK Behera, B P. K., A Dhir International Journal of Medical Informatics 129, 154-166, 2019 | 158 | 2019 |
| Cognitive Chatbot for personalised contextual customer service: Behind the scene and beyond the hype RK Behera, PK Bala, A Ray Information Systems Frontiers, 1-21, 2021 | 76 | 2021 |
| Predicting malarial outbreak using machine learning and deep learning approach: a review and analysis G Kalipe, V Gautham, RK Behera 2018 International Conference on Information Technology (ICIT), 33-38, 2018 | 59 | 2018 |
| Cognitive computing based ethical principles for improving organisational reputation: A B2B digital marketing perspective RK Behera, PK Bala, NP Rana, H Kizgin Journal of business research 141, 685-701, 2022 | 54 | 2022 |
| Unethical use of information access and analytics in B2B service organisations: The dark side of behavioural loyalty RK Behera, PK Bala Industrial Marketing Management 109, 14-31, 2023 | 19 | 2023 |
| A techno-business platform to improve customer experience following the brand crisis recovery: A B2B perspective RK Behera, PK Bala, NP Rana, H Kizgin Information systems frontiers, 1-25, 2022 | 19 | 2022 |
| Big data analytics in real time-technical challenges and its solutions RK Behera, AK Sahoo, C Pradhan 2017 International Conference on Information Technology (ICIT), 30-35, 2017 | 19 | 2017 |
| Assessing factors influencing consumers' non-adoption intention: exploring the dark sides of mobile payment RK Behera, PK Bala, NP Rana Information Technology & People 36 (7), 2941-2976, 2023 | 17 | 2023 |
| Big data ecosystem: Review on architectural evolution KN Singh, RK Behera, JK Mantri Emerging Technologies in Data Mining and Information Security: Proceedings …, 2019 | 17 | 2019 |
| Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach RK Behera, PK Bala, SV Tata, NP Rana International Journal of Emerging Markets 18 (8), 1948-1977, 2023 | 16 | 2023 |
| Big Data Architectures: A detailed and application oriented review GK Kalipe, RK Behera Int. Journal Innov. Technol. Explor. Eng 8, 2182-2190, 2019 | 16 | 2019 |
| Creation of sustainable growth with explainable artificial intelligence: An empirical insight from consumer packaged goods retailers RK Behera, PK Bala, NP Rana Journal of Cleaner Production 399, 136605, 2023 | 13 | 2023 |
| Responsible natural language processing: A principlist framework for social benefits RK Behera, PK Bala, NP Rana, Z Irani Technological Forecasting and Social Change 188, 122306, 2023 | 8 | 2023 |
| Self-promotion and online shaming during COVID-19: A toxic combination RK Behera, PK Bala, NP Rana, G Kayal International Journal of Information Management Data Insights 2 (2), 100117, 2022 | 8 | 2022 |
| A rule-based automated machine learning approach in the evaluation of recommender engine RK Behera, PK Bala, R Jain Benchmarking: An International Journal 27 (10), 2721-2757, 2020 | 6 | 2020 |
| Big data real-time storytelling with self-service visualization RK Behera, AK Swain Emerging Technologies in Data Mining and Information Security: Proceedings …, 2019 | 6 | 2019 |
| Exploring antecedents impacting user satisfaction with voice assistant app: A text mining-based analysis on Alexa services A Kumar, PK Bala, S Chakraborty, RK Behera Journal of Retailing and Consumer Services 76, 103586, 2024 | 5 | 2024 |
| Suicide Trend Analysis and Prediction in India using Facebook Prophet K Taunk, P Singh, RK Behera 2021 8th International Conference on Computing for Sustainable Global …, 2021 | 3 | 2021 |
| Hospitality and COVID-19: a willingness to choose e-consultation owing to unemployment and home isolation RK Behera, PK Bala, PK Panigrahi, NP Rana Benchmarking: An International Journal 30 (10), 3982-4013, 2023 | 2 | 2023 |
Dr. Pradip Kumar BalaProfessor, Information Systems & Business Analytics, IIM RanchiVerified email at iimranchi.ac.in
