‪Susmita Das‬ - ‪Google Scholar‬

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Citations	278	198
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i10-index	1	1

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Co-authors

Michelle R. NelsonProfessor of Advertising, Institute of Communications Research, Professor of Marketing, UniversityVerified email at illinois.edu
Chang-Dae HamAssociate professor, University of Illinois at Urbana-ChampaignVerified email at illinois.edu
Regina Jihea AhnUniversity of MiamiVerified email at miami.edu

Susmita Das

Susmita Das

Jadavpur University, Kolkata, West Bengal, India

Verified email at jadavpuruniversity.in

Advertising History Business History History of Capitalism Media Industries Political Economy


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
How to measure persuasion knowledge CD Ham, MR Nelson, S Das International Journal of Advertising 34 (1), 17-53, 2015	269	2015
A Prescription for Health:(Pseudo) Scientific Advertising of Fruits and Vegetables in the Early 20th Century MR Nelson, S Das, RJ Ahn Advertising & Society Quarterly 21 (1), 2020	9	2020
“Speaking The International Language”: A Transnational History of The Indian Advertising Industry, 1955-1969 S Das University of Illinois at Urbana-Champaign, 2022		2022

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