| Relationship glue: Customers and marketers co-creating a purchase experience. E Rajah, R Marshall, I Nam Advances in Consumer Research 35, 2008 | 116 | 2008 |
| Consumers' beliefs about firm’s CSR initiatives and their purchase behaviour A Abdeen, E Rajah, SS Gaur Marketing Intelligence & Planning 34 (1), 2-18, 2016 | 101 | 2016 |
| Consumer attitudes toward dietary supplements consumption: Implications for pharmaceutical marketing N Azila Mohd Noor, SF Yap, KH Liew, E Rajah International Journal of Pharmaceutical and Healthcare Marketing 8 (1), 6-26, 2014 | 53 | 2014 |
| Modelling co-creation and its consequences: one step closer to customer-centric marketing ER Devasirvatham Auckland University of Technology, 2012 | 22 | 2012 |
| Understanding barriers to optimal medication management for those requiring long-term dialysis: rationale and design for an observational study, and a quantitative description … T Aspden, MJ Wolley, TM Ma, E Rajah, S Curd, D Kumar, S Lee, K Pireva, ... BMC nephrology 16, 1-10, 2015 | 21 | 2015 |
| Consumer attitudes toward dietary supplements consumption NA Mohd Noor, SF Yap, KH Liew, E Rajah International Journal of Pharmaceutical and Healthcare Marketing 8 (1), 6-26, 2014 | 9 | 2014 |
| Validation of a 3-item health literacy screener in a multiethnic New Zealand dialysis population MR Marshall, E Rajah, MJ Wolley, S Reid, T Aspden Nephrology Dialysis Transplantation 30, 2015 | 5 | 2015 |
| Happiness, Willingness-to-Share and Materialism in the Experiential Purchase IL Ling, YF Liu, E Rajah Rediscovering the Essentiality of Marketing: Proceedings of the 2015 Academy …, 2016 | 3 | 2016 |
| Assessing Brunei Darussalam's Management Training Needs Using a Competency Framework E Rajah, J Wallace International Journal of Employment Studies 1 (2), 165-191, 1993 | | 1993 |
