| Impact of AI and robotics in the tourism sector: a critical insight N Samala, BS Katkam, RS Bellamkonda, RV Rodriguez Journal of tourism futures 8 (1), 73-87, 2020 | 229 | 2020 |
| Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model S Nagaraj Journal of Retailing and Consumer Services 59, 102423, 2021 | 125 | 2021 |
| Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India S Nagaraj, S Singh, VR Yasa Technology in Society 65, 101534, 2021 | 105 | 2021 |
| Millennial’s engagement with fashion brands: a moderated-mediation model of brand engagement with self-concept, involvement and knowledge N Samala, S Singh Journal of Fashion Marketing and Management: An International Journal 23 (1 …, 2019 | 73 | 2019 |
| Heritage hotels and customer experience: a text mining analysis of online reviews V Chittiprolu, N Samala, RS Bellamkonda International Journal of Culture, Tourism and Hospitality Research 15 (2 …, 2021 | 48 | 2021 |
| Fashion brands are engaging the millennials: a moderated-mediation model of customer-brand engagement, participation, and involvement N Samala, BS Katkam Young Consumers 21 (2), 233-253, 2020 | 37 | 2020 |
| Applications of artificial intelligence on customer experience and service quality of the banking sector M Satheesh, S Nagaraj International Management Review 17 (1), 9-86, 2021 | 22 | 2021 |
| Investigating the role of participation and customer-engagement with tourism brands (CETB) on social media N Samala, S Singh, R Nukhu, M Khetarpal Academy of Marketing Studies Journal 23 (1), 1-16, 2019 | 22 | 2019 |
| Investigating the role of customer brand engagement and relationship quality on brand loyalty: an empirical analysis S Nagaraj, S Singh International Journal of E-Business Research (IJEBR) 14 (3), 34-53, 2018 | 21 | 2018 |
| Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior–Do the store ambience and salesperson … BS Katakam, R Bhukya, RS Bellamkonda, N Samala Journal of Retailing and Consumer Services 61, 102586, 2021 | 20 | 2021 |
| Knowledge Level of Farmers about Improved Chilli Gultivation Practices GS Biradar, HMV Kumar, SB Nagaraj Environment & Ecology 31 (2B), 828-831, 2013 | 19 | 2013 |
| Marketing analytics for customer engagement: a viewpoint S Nagaraj International Journal of Information Systems and Social Change (IJISSC) 11 …, 2020 | 14 | 2020 |
| A STUDY ON CONSUMERS'MOTIVATIONS TOWARDS ORGANIC FOOD PRODUCTS IN INDIA DP Rao, R Mogili, S Nagaraj Academy of Marketing Studies Journal 24 (2), 1-8, 2020 | 12 | 2020 |
| AI enabled marketing: what is it all about? S Nagaraj International Journal of Research in Commerce, Economics and Management 8 (6 …, 2019 | 9 | 2019 |
| Isolation and characterization of entomopathogenic symbiotic bacterium, Photorhabdus luminescens of Heterorhabditis indica from soils of five agro climatic zones of Karnataka KSV Kumar, KT Vendan, SB Nagaraj Biosci. Biotech. Res. Asia 11, 129-139, 2014 | 9 | 2014 |
| Customer engagement by fashion brands: an effective marketing strategy S Nagaraj Circular Economy and Re-Commerce in the Fashion Industry, 161-175, 2020 | 8 | 2020 |
| A study on food ordering mobile apps S Nagaraj, S Vijayalakshmi Asian Journal of Research in Social Sciences and Humanities 8 (7), 10-23, 2018 | 8 | 2018 |
| Role of Ai-induced chatbot in enhancing customer relationship management in the banking industry MK Satheesh, N Samala, RV Rodriguez ICTACT Journal on Management Studies 6 (4), 1320-1323, 2020 | 7 | 2020 |
| Applications of AI and ML Techniques on Twitter Data to Understand Consumer Behavior: Critical Insights N Samala, KMS Raganathan Asian Journal of Research in Marketing 9 (3), 1-8, 2020 | 7 | 2020 |
| Fashion brands are engaging the millennials: a moderated-mediation model of customer-brand engagement, participation, and involvement. Young Consumers, 21 (2), 233–253 N Samala, BS Katkam YC-12-2018-0902, 2019 | 7 | 2019 |
