Follow
Samala Nagaraj
Samala Nagaraj
Associate Professor, School of Innovation and Management
Verified email at soim.edu.in
Title
Cited by
Cited by
Year
Impact of AI and robotics in the tourism sector: a critical insight
N Samala, BS Katkam, RS Bellamkonda, RV Rodriguez
Journal of tourism futures, 2020
1082020
Millennial’s engagement with fashion brands: A moderated-mediation model of brand engagement with self-concept, involvement and knowledge
N Samala, S Singh
Journal of Fashion Marketing and Management: An International Journal, 2018
522018
Role of consumer health consciousness, food safety & attitude on organic food purchase in emerging market: A serial mediation model
S Nagaraj
Journal of Retailing and Consumer Services 59, 102423, 2021
482021
Factors affecting consumers’ willingness to subscribe to over-the-top (OTT) video streaming services in India
S Nagaraj, S Singh, VR Yasa
Technology in Society 65, 101534, 2021
232021
Fashion brands are engaging the millennials: a moderated-mediation model of customer-brand engagement, participation, and involvement
N Samala, BS Katkam
Young Consumers, 2019
182019
Heritage hotels and customer experience: a text mining analysis of online reviews
V Chittiprolu, N Samala, RS Bellamkonda
International Journal of Culture, Tourism and Hospitality Research, 2021
152021
Investigating the role of participation and customer-engagement with tourism brands (CETB) on social media
N Samala, S Singh, R Nukhu, M Khetarpal
Academy of Marketing Studies Journal 23 (1), 1-16, 2019
152019
Investigating the role of customer brand engagement and relationship quality on brand loyalty: an empirical analysis
S Nagaraj, S Singh
International Journal of E-Business Research (IJEBR) 14 (3), 34-53, 2018
152018
A STUDY ON CONSUMERS'MOTIVATIONS TOWARDS ORGANIC FOOD PRODUCTS IN INDIA
DP Rao, R Mogili, S Nagaraj
Academy of Marketing Studies Journal 24 (2), 1-8, 2020
102020
Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior–Do the store ambience and salesperson …
BS Katakam, R Bhukya, RS Bellamkonda, N Samala
Journal of Retailing and Consumer Services 61, 102586, 2021
82021
Marketing analytics for customer engagement: a viewpoint
S Nagaraj
International Journal of Information Systems and Social Change (IJISSC) 11 …, 2020
62020
A study on food ordering mobile apps
S Nagaraj, S Vijayalakshmi
Asian Journal of Research in Social Sciences and Humanities 8 (7), 10-23, 2018
62018
Applications of artificial intelligence on customer experience and service quality of the banking sector
MK Satheesh, S Nagaraj
International Management Review 17 (1), 9-86, 2021
52021
Customer Engagement by Fashion Brands: An Effective Marketing Strategy
S Nagaraj
Circular Economy and Re-Commerce in the Fashion Industry, 161-175, 2020
52020
AI enabled marketing: what is it all about?
S Nagaraj
International Journal of Research in Commerce, Economics and Management 8 (6 …, 2019
52019
Applications of AI and ML Techniques on Twitter Data to Understand Consumer Behavior: Critical Insights
N Samala, KMS Raganathan
Asian Journal of Research in Marketing 9 (3), 1-8, 2020
32020
Application of tam and the role of gender in adopting mobile apps for shopping: An empirical analysis.
S Nagaraj
Asian Journal of Multidimensional Research (AJMR) 7 (9), 43-52, 2018
32018
Customer Engagement Consequences for Firms
K Żyminkowska, N Samala, E Gołąb-Andrzejak
Emerging Trends in Marketing and Management 1 (1), 301-311, 2019
22019
Adoption of Internet Banking Services in India: An Empirical Study
D Samala Nagaraj, S Singh
Global Journal of Management And Business Research, 2017
22017
IoT Based Remote Patient Health Monitoring System
S Nagaraj, A ul Haq, A Nazir
2021 3rd International Conference on Advances in Computing, Communication …, 2021
12021
The system can't perform the operation now. Try again later.
Articles 1–20