Dr. Manish Das
Dr. Manish Das
Other namesDas, Manish
Assistant Professor, Tripura University
Verified email at - Homepage
Cited by
Cited by
Inspired and Engaged: Decoding MASSTIGE Value in Engagement
M Das, V Saha, A Roy
International Journal of Consumer Studies, 2021
Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region
M Das, C Jebarajakirthy
Journal of Retailing and Consumer Services 56, 102179, 2020
Bandwagon vs Snob Luxuries: Targeting Consumers based on Uniqueness Dominance
M Das, M Habib, V Saha, C Jebarajakirthy
Journal of Retailing and Consumer Services 61, 2021
Uniqueness and luxury: A moderated mediation approach
C Jebarajakirthy, M Das
Journal of Retailing and Consumer Services 60 (May 2021), 102477, 2021
How self-construal drives intention for status consumption: A moderated mediated mechanism
C Jebarajakirthy, M Das
Journal of Retailing and Consumer Services 55 (C), 2020
Predicting Collaborative Consumption Behavior: A Meta-Analytic path analysis of the theory of planned behaviour
M Ashaduzzaman, C Jebarajakirthy, W Scott, HI Maseeh, M Das, ...
European Journal of Marketing 56 (4), 968-1013, 2022
“Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context
M Das, V Saha, MS Balaji
Journal of Product & Brand Management, 2021
Cultural Consequences of Brands' Masstige: An Emerging Market Perspective
M Das, V Saha, C Jebarajakirthy, A Kalai, N Debnath
Journal of Business Research 146 (10.1016/j.jbusres.2022.03.081), 338-353, 2022
Understanding on-the-go consumption: A retail mix perspective
C Jebarajakirthy, M Das, I Maggioni, S Sands, M Dharmesti, C Ferraro
Journal of Retailing and Consumer Services 58, 102327, 2021
Acculturation and apparel store loyalty among immigrants in Western countries
M Ashaduzzaman, C Jebarajakirthy, M Das, A Shankar
Journal of Marketing Management 37 (5-6), 488-519, 2021
How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation
M Das, C Jebarajakirthy, A Sivapalan
Journal of Retailing and Consumer Services 68, 103023, 2022
Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation
C Jebarajakirthy, M Das, D Shah, A Shankar
Journal of Retailing and Consumer Services 63 (November 2021), 2021
Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism
M Das, D Mukherjee
Management and Labour Studies 45 (1), 31-53, 2020
Cosmopolitanism, materialism, consumer ethnocentrism and consumer behaviour: Evidence from aboriginal Tripuri Tribe of India
M Das, D Mukherjee
IIM Kozhikode Society & Management Review 8 (2), 104-119, 2019
The effect of customers' brand experience on brand evangelism: The case of luxury hotels
S Purohit, LD Hollebeek, M Das, V Sigurdsson
Tourism Management Perspectives, 10.1016/j.tmp.2023.101092 46 (March 2023 …, 2023
High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach
M Das, A Roy, J Paul, V Saha
IEEE Transactions on Engineering Management, 10.1109/TEM.2022.3173449, 1-15, 2022
A Study on Consumer Ethnocentrism and Social Comparison in Rural India: Implications for Marketing Strategy.
M Das, V Saha
South Asian Journal of Management 24 (1), 141-164, 2017
Product specific values and personal values together better explains green purchase
S Bhardwaj, N Sreen, M Das, A Chitnis, S Kumar
Journal of Retailing and Consumer Services 74 (September 2023), 103434, 2023
How to enhance customer loyalty to retail stores via retail service quality practices? A moderated mediated mechanism
A Sivapalan, A Shankar, M Das, K Konalingam
Services Marketing Quarterly 43 (4), 445-465, 2022
Airbnb experiences: Travelers’ purchase behavior and word-of-mouth
S Purohit, R Arora, R Nunkoo, S Goolaup, M Das
Journal of Travel Research 62 (7), 1569-1587, 2023
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