Komal Nagar
Komal Nagar
Sr. Assistant Professor
Verified email at jammuuniversity.in
Title
Cited by
Cited by
Year
Organizational commitment and job satisfaction among teachers during times of burnout
K Nagar
Vikalpa 37 (2), 43-60, 2012
2622012
Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
K Nagar
Vision 13 (4), 35-48, 2009
932009
Modeling the effects of Green advertising on brand image: Investigating the moderating effects of product involvement using structural equation
K Nagar
Journal of global marketing 28 (3-5), 152-171, 2015
332015
Advertising effectiveness in different media: A comparison of web and television advertising
K Nagar
IIMB Management Review 21 (3), 245-260, 2009
332009
AN EMPIRICAL INVESTIGATION INTO THE INFLUENCE OF GREEN ADVERTISING ON BRAND LOYALTY.
K Nagar
Journal of Services Research 13 (2), 2013
302013
Exploring choice overload, internet shopping anxiety, variety seeking and online shopping adoption relationship: Evidence from online fashion stores
K Nagar, P Gandotra
Global Business Review 17 (4), 851-869, 2016
142016
Drivers of E-store patronage intentions: Choice overload, internet shopping anxiety, and impulse purchase tendency
K Nagar
Journal of Internet Commerce 15 (2), 97-124, 2016
142016
Perceived service quality with frill and no-frill airlines: an exploratory research among Indian passengers
K Nagar
Prestige International Journal of Management & IT-Sanchayan 2 (1), 63, 2013
142013
EFFECT OF DECEPTIVE ADVERTISING ON CLAIM RECALL: AN EXPERIMENTAL RESEARCH.
K Nagar
Journal of Services Research 9 (2), 2009
142009
Consumer response to brand placement in movies: Investigating the brand-event fit
K Nagar
Vikalpa 41 (2), 149-167, 2016
132016
Support for the underdog brand biography: Effects on consumer attitude and behavior
K Nagar
Journal of Marketing Communications 25 (5), 477-493, 2019
102019
Consumers’ evaluation of ad-brand congruity in comparative advertising
K Nagar
Journal of International Consumer Marketing 27 (3), 253-276, 2015
92015
Examining linkages between brand image and purchase intention of green products: The moderating role of perceived benefits
K Nagar, S Rana
FIIB Business Review 4 (2), 63-72, 2015
72015
Modelling the effects of materialism, ethics and variety-seeking behaviour on counterfeit consumption of young consumers
K Nagar, VP Singh
Global Business Review, 0972150918818015, 2019
42019
Impact of Negative Portrayal of a Destination in Bollywood Movies on Viewers’ Attitude towards The Destination, Intention to Visit and Destination Image
DKN Murtaza Hassan Itoo
Dr Komal Nagar 10 (5), 71-82, 2017
3*2017
Mediating effect of self-control between life satisfaction and counterfeit consumption among female consumers
K Nagar
Journal of Global Fashion Marketing 7 (4), 278-290, 2016
32016
Influence of Destination Personality and Image on Tourist Loyalty: A Study of a Hill-station in Northern India
K Nagar
NICE Journal of Business 5 (1), 19-32, 2010
32010
Building Brand Loyalty Through Advertising: Evidence from FMCG Market
K Nagar
NICE Journal of Business 4 (1), 19-30, 2009
32009
Using topdog versus underdog brand biography in advertising: Effects of similarity and consumption decision of non-deceptive counterfeits
K Nagar
Journal of Marketing Communications, 1-21, 2020
22020
Audience Responses Towards Positive and Negative Destination Placement in Films: An Experimental Investigation
MH Itoo, K Nagar
International Journal of Hospitality and Tourism Systems 12 (1), 73, 2019
22019
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