| Determinants of conflict in channel relationships: a meta-analytic review D Sharma, B Parida Journal of Business & Industrial Marketing 33 (7), 911-930, 2018 | 22 | 2018 |
| Past, present and future of augmented reality marketing research: a bibliometric and thematic analysis approach P Jayaswal, B Parida European Journal of Marketing 57 (9), 2237-2289, 2023 | 12 | 2023 |
| The role of augmented reality in redefining e-tailing: A review and research agenda P Jayaswal, B Parida Journal of Business Research 160, 113765, 2023 | 10 | 2023 |
| Presence of Children in Advertisements and its impact on Consumers’ Purchase Behaviour B Parida Indian Institute of Management, Ahmedabad, 2013 | 6 | 2013 |
| Role of culture-specific rights, responsibilities and duties in industry 4.0: comparing Indic and Western perspectives B Parida, S Sunand Dash, D Sharma Benchmarking: An International Journal 28 (5), 1543-1557, 2021 | 3 | 2021 |
| Effects of non-conformity on perceived status and competence: Examining the moderating role of physical attractiveness B Parida, V Gupta Psychological Studies 62, 305-313, 2017 | 3 | 2017 |
| Is Social Media Engagement and Sentiments the Right Metric for Investing in Crypto-Currencies? Implications for Entrepreneurs and Investors D Sakunia, B Parida Indian Journal of Research in Capital Markets 10 (1), 8-14, 2023 | 1 | 2023 |
| Exploring Antecedents for user Acceptance of Cryptocurrencies through the Lens of the Indian Forex Market D Sakunia, B Parida Academy of Marketing Studies Journal 28 (1), 2024 | | 2024 |
| Health is wealth: importance of healthcare management in smart cities N Bhatia, B Parida IET Digital Library, 2023 | | 2023 |
| Roadblock Advertising In the Digital Context: Does Paying to Limit Competing Messages Pay Off? B Parida, CR Taylor Journal of Advertising Research 62 (3), 271-288, 2022 | | 2022 |
PRAGYA JAYASWALPh.D. Research Scholar, Department of Management Studies,IIT DelhiVerified email at dms.iitd.ac.in
