| Company credibility: a tool to trigger positive csr image in the cause-brand alliance context in Indonesia , SS Andi Desfiandi, S. Suman Rajest, P.S.Venkateswaran, M. Palani Kumar Humanities & Social Sciences Reviews 7 (6), 320-331, 2019 | 56 | 2019 |
| The Theory of the Postmodernism in Consumerism, Mass Culture and Globalization PS Venkateswaran, A Sabarirajan, SS Rajest, R Rajan Journal of Research on the Lepidoptera, Lepidoptera Research Foundation Inc …, 2019 | 51 | 2019 |
| Applications of artificial intelligence tools in higher education PS Venkateswaran, FTM Ayasrah, VK Nomula, P Paramasivan, P Anand, ... Data-driven decision making for long-term business success, 124-136, 2024 | 47 | 2024 |
| The role of artificial intelligence (AI) in enhancing marketing and customer loyalty PS Venkateswaran, ML Dominic, S Agarwal, H Oberai, I Anand, SS Rajest Data-Driven Intelligent Business Sustainability, 32-47, 2024 | 42 | 2024 |
| The Impact of Knowledge Management on The Performance of Employees: The Case of Small Medium Enterprises AGRR Suja Sundram, P.S.Venkateswaran, Vipin Jain, Shvets Yuriy Yu, Lis M ... Productivity Management 25 (1), 554-567, 2020 | 34 | 2020 |
| A study on brand personality dimensions and brand loyalty towards Raymond brand PS Venkateswaran Journal of Marketing and Communication 7 (2), 10, 2011 | 33 | 2011 |
| The synergy of management information systems and predictive analytics for marketing ML Dominic, PS Venkateswaran, LT Reddi, S Rangineni, R Regin, ... Data-Driven Decision Making for Long-Term Business Success, 49-63, 2024 | 31 | 2024 |
| The impact of training and development programs on employees performance: the case of Lebanese SMEs VR Kumar, M Selvaraj, PS Venkateswaran, A Sabarirajan, K Shatila, ... International Journal of Intellectual Property Management 12 (3), 368-381, 2022 | 28 | 2022 |
| A Study on The Influence of Quality of Service on Customer Satisfaction Towards Hotel Industry. PS Venkateswaran, S Singh, P Paramasivan, SS Rajest, ME Lourens, ... FMDB Transactions on Sustainable Social Sciences Letters 1 (1), 1-11, 2023 | 21 | 2023 |
| A study of patients expectation and satisfaction in dindigul hospitals PSV S Manimaran, R Sindhya Asian Journal of Management Research 1 (1), 31-43, 2011 | 21* | 2011 |
| A Study on Brand Equity of Fast-Moving Consumer Goods with Reference to Madurai, Tamil Nadu PV P.S. Venkateswaran FMDB Transactions on Sustainable Technoprise Letters 1 (1), 13–27, 2023 | 20 | 2023 |
| THE IMPACT OF BRAND COUNTERFIETING ON CONSUMER BEHAVIOR INTHE FASHION SECTOR RR Luigi Pio Leonardo Cavaliere, Dr. KrishnabhaskarMangalasserri, Dr.P.S ... THE IMPACT OF BRAND COUNTERFIETINGON CONSUMER BEHAVIOR INTHE FASHION SECTOR …, 2021 | 17* | 2021 |
| Impact of Retail Service Quality and Store Service Quality on Patronage Intention towards Organized Retail Industry SS P.S.Venkateswaran Turkish Journal of Computer and Mathematics Education 12 (3), 1462-1471, 2021 | 16 | 2021 |
| Revolutionizing E-Commerce: The Shift with Augmented Reality and Virtual Reality GA P.S. Venkateswaran, Duraisamy Balaganesh AVE Trends in Intelligent Technoprise Letters 1 (1), 1-12, 2024 | 13 | 2024 |
| THE IMPACT OF GENDER DIVERSITY ON ORGANIZATIONAL PERFORMANCE IN BANKS RR Dr.P.S. Venkateswaran, Dr. Vinnaras Nithyanantham, Dr. Gabriel Ayodeji ... Turkish Journal of Physiotherapy and Rehabilitation 32 (3), 45453 - 45489, 2021 | 13* | 2021 |
| Business Process Outsourcing (BPO): Concept, Current Trends, Management, Future Challenges S Nakkiran, DJ Franklin Deep and Deep Publications, 2004 | 10 | 2004 |
| A comprehensive review on leveraging business intelligence for enhanced marketing analytics PS Venkateswaran, D Marupaka, S Parate, A Bhanushali, ... Data-Driven Decision Making for Long-Term Business Success, 34-48, 2024 | 8 | 2024 |
| Effectiveness of Instagram Influencers in Influencing Consumer Purchasing Behavior LT P.S. Venkateswaran FMDB Transactions on Sustainable Social Sciences Letters 1 (2), 85-95, 2023 | 7 | 2023 |
| TECHNOLOGY ACCEPTANCE MODEL FOR MAKING DECISION TO PURCHASE AUTOMOBILE IN COIMBATORE DISTRICT PS Venkateswaran, A Sabarirajan, B Arun, T Muthupandian, ... International Journal of Mechanical Engineering and Technology 9 (11), 1608-1613, 2018 | 7 | 2018 |
| A Study on Customers' Brand Preference of Selective Household Brands at Dindigul, Tamil Nadu PS Venkateswaran, N Ananthi, B Muthukrishnan Indian Journal of Marketing 41 (10), 9-22, 2011 | 7* | 2011 |
Prof. Dr S. Suman RajestDean of R&D and International Student Affairs, Dhaanish Ahmed College of EngineeringVerified email at dhaanishcollege.co.in
