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Srividya Raghavan
Srividya Raghavan
IIM Bodh Gaya
Verified email at iimbg.ac.in
Title
Cited by
Cited by
Year
Role of tactile and visual inputs in product evaluation: a multisensory perspective
MS Balaji, S Raghavan, S Jha
Asia Pacific Journal of Marketing and Logistics 23 (4), 513-530, 2011
1322011
Gratifications from new media: Gender differences in Internet use in cybercafes
P Krishnatray, PP Singh, S Raghavan, V Varma
Journal of Creative Communications 4 (1), 19-31, 2009
512009
Don't throw it away: the corporate role in product disposition
S Raghavan
Journal of Business Strategy 31 (3), 50-55, 2010
442010
Blogs and business conversations
S Raghavan
Journal of Creative Communications 1 (3), 285-295, 2006
232006
Communicating brand personality: The moderating role of human personality
MS Balaji, S Raghavan
Great Lakes Herald 5 (2), 24-36, 2011
182011
A narrative exposition on public toilet usage by women: A study from Warangal
YM Reddy, S Raghavan, SC Vedala
Indian Journal of Gender Studies 26 (1-2), 108-137, 2019
172019
Determinants of Price Rigidity: The Role of Psychological Prices, Price Changes and Sales Promotions
MS Balaji, S Raghavan
ICFAI Journal of Management Research, 2007
42007
Generation of bright atomic and molecular solitons in hybrid atom-molecular Bose-Einstein condensates coupled through raman photoassociation
KR Dastidar, DS Ray
The European Physical Journal D 67, 1-10, 2013
32013
Why do women in India not use public toilets?: patterns and determinants of usage by women in Warangal City
YM Reddy, S Chary, S Raghavan
Loughborough University, 2017
22017
Reboot Systems: bridging digital divide–the green way
S Raghavan
Emerald Emerging Markets Case Studies 3 (6), 1-33, 2013
22013
Determinants of Price Rigidity: The Role of Psychological Prices
MS Balaji, S Raghavan
Price Changes and Sales Promotions 6 (12), 20-33, 2007
22007
Avtar I-WIN: creating flexi-careers
S Raghavan, SG Dastidar
Emerald Emerging Markets Case Studies 5 (8), 1-18, 2015
12015
Mountain Dew
SG Dastidar, S Raghavan
Emerald Emerging Markets Case Studies 3 (8), 1-6, 2013
12013
FieldTurf Tarkett India: challenges and opportunities in new markets
S Raghavan
Emerald Emerging Markets Case Studies 1 (4), 1-22, 2011
2011
O examinare empirică a factorilor care influențează deciziile de dispunere a consumatorilor.
S Raghavan, R Chakraborti
Romanian Journal of Marketing 5 (3), 2010
2010
O examinare empirica a factorilor care influenteaza deciziile de dispunere a consumatorilor
S Raghavan, R Chakraborti
Romanian Journal of Marketing, 66, 2010
2010
Psychological Determinants of Consumer’s Susceptibility To ‘Word of Mouth’Information
S Raghavan
Available at SSRN 1437520, 2009
2009
Communicating Brand Personality-The Moderating Role of Human Personality
S Raghavan, MS Balaji
Available at SSRN 1400490, 2009
2009
Journal of Creative
P Krishnatray, PP Singh, S Raghavan, V Varma
Journal of Creative Communications 4 (1), 19-31, 2009
2009
An Experimental Study on “How the ‘Ratios of Sides of Rectangle’Affect Purchase Intention of a Product”
S Raghavan
Research in Mark ch in Mark ch in Mark ch in Mark ch in Marketing, 211, 2007
2007
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