| Measurement and validity of Jennifer Aaker's brand personality scale for Colgate brand BJ Thomas, PC Sekar Vikalpa 33 (3), 49-62, 2008 | 104 | 2008 |
| A new procedure of clustering based on multivariate outlier detection G Jayakumar, BJ Thomas Journal of Data Science 11 (1), 69-84, 2013 | 58 | 2013 |
| MEASUREMENT MODEL OF EMPLOYER BRAND PERSONALITY. BJ Thomas, SC Jenifer Journal of Contemporary Management Research 10 (1), 2016 | 24 | 2016 |
| Weak Form Efficiency: Indian Stock Market. GS Jayakumar, BJ Thomas, SD Ali SCMS Journal of Indian Management 9 (4), 2012 | 13 | 2012 |
| Modeling the Evaluation of Customer Based Brand Equity of Two Wheelers GS Jayakumar, BJ Thomas, SD Ali Asian Journal of Research in Business Economics and Management 2 (5), 1-12, 2012 | 9 | 2012 |
| Evaluating Aaker's brand equity model for four wheelers GS Jayakumar, BJ Thomas, SD Ali Asian Journal of Research in Business Economics and Management 2 (5), 140-153, 2012 | 4 | 2012 |
| Scale construction: valid measurement instrument for diabetes patient engagement BJ Thomas, S Ganesan International Journal of Market Research 62 (4), 468-482, 2020 | 3 | 2020 |
| Effect of patient centredness on health service experience: Mediation of patient satisfaction BJ Thomas, DS JayaKumar British Journal of Healthcare Management 23 (12), 591-600, 2017 | 3 | 2017 |
| Microcelebrities: the new celebrities in the digital era BJ Thomas International Journal of Online Marketing (IJOM) 11 (3), 51-63, 2021 | 2 | 2021 |
| The critical role of faculty engagement in business management programs BJ Thomas Journal of Applied Management and Investments 1 (3), 346-354, 2012 | 2 | 2012 |
| An Empirical Study on Variation in Visitors' Motivation to visit a Theme Park BJ Thomas Journal of Contemporary Management Research 4 (1), 1, 2010 | 2 | 2010 |
| Satisfied patients? An investigation of eye care services in hospitals in South India BJ Thomas, S Ganesan British Journal of Healthcare Management 25 (2), 92-99, 2019 | 1 | 2019 |
| Customer Expectations and Perceptions of Service Quality of Mobile Phone Service Providers in Kerala-A Gap Analysis K KS, B Thomas Interational Journal of Management (IJM) 6 (3), 50-65, 2015 | 1 | 2015 |
| Measurement and validity of Jennifer Aaker's brand personality scale for Close-up brand PC Sekar, BJ Thomas Indian Journal of Marketing 38 (10), 2008 | 1 | 2008 |
| Does Customer Orientation Affect Employee Performance in Retail Stores in Kerala? BJ Thomas Academy of Marketing Studies Journal 28 (2), 2024 | | 2024 |
| A Squared Mahalanobis Rank Distances and Detection of Outliers in Multivariate Ordinal Data GS David Sam Jayakumar, W Samuel, BJ Thomas Journal of Statistical Theory and Practice 16 (3), 35, 2022 | | 2022 |
| Branding In The Milleneum - Employer Brand Vs Corporate Brand CJ Bejoy J Thomas Think India Journal 22 (3), 2019 | | 2019 |
| The Strategic Urge - Employer Brand Positioning Of Banking And Financial Services Industry CJ Bejoy J Thomas Think India Journal 22 (3), 2019 | | 2019 |
| A Bivariate Mixture of Chi-Normal Distribution and Bounded Student’s t-Distribution GSDS Jayakumar, A Sulthan, BJ Thomas Journal of Statistics 25 (1), 2018 | | 2018 |
| ASSESSING AND SCHEMING THE BRAND MANAGEMENT CURRICULUM OF MBA PROGRAMS IN TIRUCHIRAPPALLI COLLEGES, FROM THE STANDPOINT OF BRAND MANAGERS’PROFICIENT NEEDS BJ Thomas, MS Mohamed, ACM Drewitt Journal Impact Factor 6 (1), 463-474, 2015 | | 2015 |
