| Comparative study of customer satisfaction in Indian public sector and private sector banks P Khatri, Y Ahuja International Journal of Engineering and Management Sciences 1 (1), 42-51, 2010 | 39 | 2010 |
| Towards developing an ethical institutional brand P Khatri, Y Ahuja Sharma on the horizon 19 (3), 196-206, 2011 | 17 | 2011 |
| An empirical study exploring factors influencing tweenagers’ purchase intention Y Ahuja, SK Sahni Journal of Commerce and Management Thought 8 (2), 338-349, 2017 | 8 | 2017 |
| Luxury fashion brands embracing the digital: An exploratory study to unfold the success strategy K Chadha, Y Ahuja MANTHAN: Journal of Commerce and Management 7 (1), 60-75, 2020 | 6 | 2020 |
| Unravelling the brand'Patanjali'–study of a flourishing Ayurvedic brand in India Y Ahuja, S Shekhar, J Sharma International Journal of Business and Globalisation 24 (1), 39-56, 2020 | 6 | 2020 |
| Marketing to Tweenagers: Delving into their Choice of Media and its Influence on their Purchase Intention SK Sahni, Y Ahuja Pac. Bus. Rev. Int 9, 76-86, 2017 | 6 | 2017 |
| Leveraging digital learning platforms for competitive advantage in higher education D Lowe, B Galhotra, Y Ahuja IJICTDC 5 (1), 48-57, 2020 | 4 | 2020 |
| An investigative study of influencer marketing: nuances, challenges and impact Y Ahuja, I Loura Journal for Global Business Advancement 13 (5), 561-583, 2020 | 4 | 2020 |
| Telling stories in the digital space: A marketing perspective Y Ahuja, I Loura MANTHAN: Journal of Commerce and Management 5 (2), 63-72, 2018 | 4 | 2018 |
| Examining the inter-relationship between reference group, media influence, individual factors and purchase intention of the Indian Tweenagers Y Ahuja, SK Sahni Business & Social Sciences Journal 3 (2), 31-52, 2018 | 3 | 2018 |
| Discovering Binge watching and Audience Engagement through Sentiment Analysis BD Lowe International journal of advanced science & technology, 2020 | 2 | 2020 |
| Unfurling the latest patterns of Entertainment Consumptions by Indian Audience: A twitter Sentiment Analysis BD Lowe, B Galhotra, Y Ahuja International Journal of Recent Technology and Engineering 7 (6), 2019 | 2 | 2019 |
| A Study Of Leadership Behavior Exhibited By Management Students P Khatri, YA Sharma International Journal Of Business Management & Research (Ijbmr) 4, 1-10, 2014 | 2 | 2014 |
| Content Sharing and Communication on Social Media Platforms: A Review. Y Ahuja, K Chadha IUP Journal of Management Research 21 (1), 2022 | 1 | 2022 |
| Story-telling in the digital space-a ploy to communicate with millennials Y Ahuja, I Loura International Journal of Business and Globalisation 30 (1), 3-13, 2022 | 1 | 2022 |
| MAKING A CSR INITIATIVE MORE MEANINGFUL-A CASE STUDY OF KARMAARTH, KARMA, THE" DEED" AND ARTH, THE" MEANING", AN INDIAN NGO Y Ahuja, P Jain Journal of the International Academy for Case Studies 24 (3), 1-12, 2018 | 1 | 2018 |
| Towards redefining values in business: with special reference to sach ka saamna (Indian version of moment of truth) MS Thakur, P Khatri, Y Ahuja International Journal of Indian Culture and Business Management 5 (3), 280-298, 2012 | 1 | 2012 |
| Uni Style Image–a savvy fashion brand poised to stay buoyant Y Ahuja, P Jain, P Gupta Emerald Emerging Markets Case Studies 13 (4), 1-26, 2023 | | 2023 |
| What influences purchase intention and how influence strategy moderates response? A study of Urban Indian Teenagers C Malik, Y Ahuja European Economic Letters (EEL) 13 (4), 987-1003, 2023 | | 2023 |
| MILAP Cosmetics: Expanding Horizons and Exploring New Markets P Jain, Y Ahuja, K Chadha Journal of Management and Public Policy 11 (1), 39-46, 2019 | | 2019 |
