Gregory Osland
Gregory Osland
Professor of Marketing, Butler University
Verified email at butler.edu
Title
Cited by
Cited by
Year
The EXPERF scale: a cross-national generalized export performance measure
S Zou, CR Taylor, GE Osland
Journal of international Marketing 6 (3), 37-58, 1998
6701998
The EXPERF scale: a cross-national generalized export performance measure
S Zou, CR Taylor, GE Osland
Journal of international Marketing 6 (3), 37-58, 1998
6701998
Performance issues in US—China joint ventures
GE Osland, ST Cavusgil
California Management Review 38 (2), 106-130, 1996
2671996
Selecting international modes of entry and expansion
GE Osland, CR Taylor, S Zou
Marketing intelligence & planning, 2001
2442001
Learning through strategic alliances
GE Osland, A Yaprak
European Journal of Marketing, 1995
2131995
A transaction cost perspective on foreign market entry strategies of US and Japanese firms
CR Taylor, S Zou, GE Osland
Thunderbird International Business Review 40 (4), 389-412, 1998
1541998
Foreign market entry strategies of Japanese MNCs
CR Taylor, S Zou, GE Osland
International Marketing Review, 2000
1422000
Doing business in China: a framework for cross‐cultural understanding
GE Osland
Marketing Intelligence & Planning, 1990
1321990
Successful operating strategies in the performance of US-China joint ventures
GE Osland
Journal of International Marketing 2 (4), 53-78, 1994
711994
Ecolodge performance goals and evaluations
GE Osland, R Mackoy
Journal of Ecotourism 3 (2), 109-128, 2004
592004
The use of multiple-party perspectives in international joint venture research
GE Osland, ST Cavusgil
MIR: Management International Review, 191-202, 1998
581998
Building internet trust: signalling through trustmarks
KD Aiken, BS Liu, RD Mackoy, GE Osland
International Journal of Internet Marketing and Advertising 1 (3), 251-267, 2004
412004
MNC–host government interaction:: Government pressures on MNCS in China
G Osland, I Björkman
European Management Journal 16 (1), 91-100, 1998
411998
Lodge selection and satisfaction: Attributes valued by ecotourists
GE Osland, RD Mackoy
Journal of Tourism Studies 15 (2), 13-25, 2004
312004
Multinational corporations in China: responding to government pressures
I Björkman, GE Osland
Long Range Planning 31 (3), 436-445, 1998
231998
Dimensions of Internet commerce trust
KD Aiken, R Mackoy, BSC Liu, R Fetter, G Osland
Journal of Internet Commerce 6 (4), 1-25, 2007
172007
Dimensions of Internet commerce trust
KD Aiken, R Mackoy, BSC Liu, R Fetter, G Osland
Journal of Internet Commerce 6 (4), 1-25, 2007
172007
Origins and development of the product life cycle concept
GE Osland
171991
Perceptions of personal risk in tourists’ destination choices: nature tours in Mexico
GE Osland, R Mackoy, M McCormick
European Journal of Tourism, Hospitality and Recreation 8 (1), 38-50, 2017
142017
A Process Model On the Formation of Multinational Stategic Alliances
GE Osland, A Yaprak
131993
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Articles 1–20