Kaushik Mandal
Kaushik Mandal
National Institute of Technology
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Responsible marketing and its impact on business performance: A longitudinal study
K Mandal, S Banerjee
Journal of Nonprofit & Public Sector Marketing 31 (2), 115-138, 2019
Advertisement vs societal based marketing communication: An empirical analytic comparison vis-a-vis profit contribution
S Banerjee, K Mandal
Indian Journal of Marketing 48 (6), 7-21, 2018
An empirical comparison between societal expenditure and marketing expenditure on bank’s performance
K Mandal, S Banerjee
Global Business Review 18 (2), 509-523, 2017
Differences in opinion between industry and academia in relation to relevant issues on academic service quality: a study on management education
CK Banerjee, K Mandal
Vidyasagar University, Midnapore, West-Bengal, India, 2013
Service quality gap measurement in pharmaceutical educational institutes: an empirical analysis for model development
K Mandal, H Gupta
Indian Journal of Pharmaceutical Education and Research 52 (3), 351-362, 2018
A search for measuring quality in engineering education: an empirical study
K Mandal, CK Banerjee
ZENITH International Journal of Business Economics and Management Research 2 …, 2012
Gap versus performance based measure of pharmaceutical education service quality: an empirical comparison
K Mandal, H Gupta
Indian Journal of Pharmaceutical Education and Research 53 (3), 421-434, 2019
In search of service quality gap in pharmaceutical education: An alternative approach
H Gupta, K Mandal
International Journal of Applied Business and Economic Research 14 (12), 8563-80, 2016
Is ‘societal expenditure’an alternative route to business success? an empirical study
K Mandal, S Banerjee
Journal of Advanced Management Science Vol 3 (1), 2015
Development of a construct for measuring the performance of engineering and technology program: A confirmatory factor analysis approach
K Mandal, C Banerjee
Proc. International Conference on Business and Information Management, ICBIM …, 2012
In Search of Performance Gap of education service providers: An Empirical analysis based on engineering education sector of West Bengal
K Mandal, CK Banerjee
ipedr. com 32, 26-33, 2012
An empirical identification of performance gap in engineering education program from the perspective of stakeholders
K Mandal, CK Banerjee
International Journal of Trade, Economics and Finance 3 (4), 281, 2012
Economic price searching, quality seeking, value deriving behavior of women and their relationship with demographics and loyalty: An empirical study
S Roy, K Mandal
Indian Journal of Marketing 51 (5-7), 32-47, 2021
Is" CSR" Expenditure or an Investment? Empirical Examination
S Banerjee, K Mandal
International Journal of Innovation, Management and Technology 5 (5), 344, 2014
Is trust influencing longer business relationship? An empirical study
K Mandal, I Otola, K Roy
Proceedings of the 3rd International Conference Contemporary Issues in …, 2020
Internal Marketing Orientation, Customer Satisfaction and Profitability: An Empirical Enquiry
R Chattopadhyay, K Mandal
Interdisciplinary Research in Technology and Management, 472-480, 2021
An Empirical Study on Consumer Societalness and Perception towards Social Responsibility Activities of the Corporation
K Mandal, S Banerjee, S Saha
Paradigm 22 (1), 46-64, 2018
Student Orientations towards course and its impact: an empirical study on pharmacy student
H Gupta, K Mandal, D Das
International Journal of Economic Research 14 (8), 397-406, 2017
What Content of Information Customers Want from aTourism Website? An Empirical Study for Latent Factors Identification
K Mandal, MD Banerjee
Lecture Notes on Information Theory Vol 2 (3), 2014
A comparison of academia and industry perceptions of an ideal hospitality management programme
CK Banerjee, K Mandal
International Journal of Services, Economics and Management 4 6 (2), 146-162, 2014
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