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Lunhua (Luke) Mao
Lunhua (Luke) Mao
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Title
Cited by
Cited by
Year
Social impact of Formula One Chinese Grand Prix: A comparison of local residents’ perceptions based on the intrinsic dimension
LL Mao, H Huang
Sport Management Review 19 (3), 306-318, 2016
942016
Assessing the relationships between image congruence, tourist satisfaction and intention to revisit in marathon tourism: the Shanghai International Marathon
H Huang, L Lunhua Mao, J Wang, JJ Zhang
International Journal of Sports Marketing and Sponsorship 16 (4), 46-66, 2015
942015
Assessing the economic impact of three major sport events in China: The perspective of attendees
H Huang, LL Mao, SK Kim, JJ Zhang
Tourism Economics 20 (6), 1277-1296, 2014
592014
Impact of consumer involvement, emotions, and attitude toward Beijing Olympic Games on branding effectiveness of event sponsors
LL Mao, JJ Zhang
Sport, Business and Management: An International Journal 3 (3), 226-245, 2013
562013
Dimensions of problem gambling behavior associated with purchasing sports lottery
H Li, LL Mao, JJ Zhang, Y Wu, A Li, J Chen
Journal of Gambling Studies 28, 47-68, 2012
562012
Sport consumers motivation for live attendance and mediated sports consumption: A qualitative analysis
MJ Kim, LL Mao
Sport in Society 24 (4), 515-533, 2021
392021
Impact of green stadium initiatives on donor intentions toward an intercollegiate athletic programme
L Jin, LL Mao, JJ Zhang, MB Walker
International Journal of Sport Management and Marketing 10 (1-2), 121-141, 2011
372011
Sports gambling as consumption: Evidence from demand for sports lottery
LL Mao, JJ Zhang, DP Connaughton
Sport Management Review 18 (3), 436-447, 2015
342015
Assessing corporate social responsibility in China’s sports lottery administration and its influence on consumption behavior
H Li, JJ Zhang, LL Mao, SD Min
Journal of Gambling Studies 28, 515-540, 2012
342012
An associative learning account of branding effects of sponsorship
LL Mao, JJ Zhang, DP Connaughton, S Holland, JO Spengler
Journal of Customer Behaviour 12 (1), 25-51, 2013
252013
Social exchange process in collectivistic countries: an examination of sporting events in China
H Huang, SD Min, TSR Wang, LL Mao
European sport management quarterly 16 (2), 172-189, 2016
202016
Classifying and profiling sports lottery gamblers: A cluster analysis approach
H Li, LL Mao, JJ Zhang, J Xu
Social Behavior and Personality: an international journal 43 (8), 1299-1317, 2015
192015
On the road to the Olympics: a phenomenological approach of national identity in South Korean national short-track speed skaters
BH Nam, MJ Kim, RC Marshall, S Sung, LL Mao
Sport in society 21 (12), 1917-1938, 2018
132018
An examination of the impact of socio-demographic factors on the demand for sports lotteries in China
LL Mao, JJ Zhang, DP Connaughton, S Holland
Asia Pacific Journal of Sport and Social Science 4 (1), 34-52, 2015
132015
Exploring the Factors Affecting the Perceived Program Quality of International Sports Education Programs: The Case of a Chinese Sports University
LL Mao, JJ Zhang
Journal of Applied Marketing Theory 3 (2), 14-35, 2012
132012
Understanding retail quality of sporting goods stores: a text mining approach
LL Mao
International Journal of Sports Marketing and Sponsorship 22 (2), 330-352, 2021
122021
Innovation-driven development strategy and research development investment: a case study of Chinese sport firms
G Chen, LL Mao, ND Pifer, JJ Zhang
Asia Pacific Journal of Marketing and Logistics 33 (7), 1578-1595, 2021
102021
Determinants of demand for sports lottery: insights from a multilevel model
LL Mao, JJ Zhang, DP Connaughton
Asian Economic and Financial Review 5 (8), 973-987, 2015
82015
Branding through sponsorship-linked marketing: A case of Chinese sports apparel and equipment brand “Li Ning.”
LL Mao, JJ Zhang
Emerging trends and Innovation in sports management and marketing in Asia, 2015
72015
Appraisal and coping with sport identity and associated threats: Exploring Chinese fans reactions to ‘little fresh meat’in NBA advertisements
Y Wang, LL Mao, AB Smith
European Sport Management Quarterly 23 (6), 1759-1780, 2023
62023
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