Sunitha Ratnakaram
Sunitha Ratnakaram
Jindal Global Business School
Verified email at - Homepage
Cited by
Cited by
The Role of Blockchain Technology in Financial Engineering
V Chakravaram, S Ratnakaram, E Agasha, NS Vihari
ICCCE 2020, 755-765, 2020
The Role of Technologies on Banking and Insurance Sectors in the Digitalization and Globalization Era—A Select Study
V Chakravaram, S Ratnakaram, NS Vihari, N Tatikonda
Proceedings of International Conference on Recent Trends in Machine Learning …, 2020
Cryptocurrency: Threat or Opportunity
V Chakravaram, S Ratnakaram, E Agasha, NS Vihari
ICCCE 2020, 747-754, 2020
The role of big data, data science and data analytics in financial engineering
V Chakravaram, J Srinivas, S Ratnakaram
Proceedings of the 2019 international conference on big data engineering, 44-50, 2019
Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach
S Banerjee, S Ratnakaram, A Lohan
Journal of Strategic Marketing 31 (3), 693-717, 2023
Use of ICTs in financial engineering applications in insurance business
V Chakravaram, S Jangirala, S Ratnakaram
ICT Analysis and Applications: Proceedings of ICT4SD 2019, Volume 2, 273-283, 2020
Emerging trends in the marketing of financially engineered insurance products
S Ratnakaram, V Chakravaram, NS Vihari, G Vidyasagar Rao
ICT Systems and Sustainability: Proceedings of ICT4SD 2020, Volume 1, 675-684, 2021
Brand transgressions: Measuring the influence of relationship marketing strategies in customer forgiveness behaviour
S Banerjee, S Ratnakaram
ACR Asia-Pacific Advances, 2018
New avenues of revenue in Indian cinema
S Ratnakaram, V Chakravaram, N Tatikonda, G Vidyasagar Rao
ICT Analysis and Applications: Proceedings of ICT4SD 2020, Volume 2, 681-689, 2021
Economic and Financial Analysis of Indian Life Insurers in FinTech and Financial Engineering era
V Chakravaram, S Ratnakaram, HK Bhagavatham
The Empirical Economic Letters, 2020
Role of AI in various industrial managerial disciplines
A Malik, S Ratnakaram, V Chakravaram, HK Bhagavatham
Advances in Soft Computing Applications, 233-245, 2023
Emerging trends in information technology and its impact on business organizations
V Chakravaram, HK Bhagavatham, S Jangirala, S Ratnakaram
Soft Computing for Problem Solving: Proceedings of SocProS 2020, Volume 1 …, 2021
Sari - A Garment That Adorns Indian Woman: With Special Focus On Its Role as an artefact in The Rites of Passage of an Indian Bride in The Context of Her Wedding
S Ratnakaram
40th Annual ISMS Marketing Science Conference, 2018
Impact of Type of Social Media and Type of Reviews on Consumer Perception of Online Reviews.
S Ratnakaram, M Maity
38th Annual INFORMS Society for Marketing Science Conference, 2016
Green Marketing a Method of Environmental Responsibility Display:Structural Equation Modelling using ECOSCALE
S Ratnakaram
Proceedings of the 2014 Annual Conference of the Emerging Markets …, 2014
Loyalty programs offered by marketers – A study on Impact of demographic factors
S Ratnakaram, V Chakravaram
Itihaas 1 (1), 2011
Demographic changes in 21st Century – Its effect on FMCG product consumption
S Ratnakaram, V Chakravaram
Revelation 3, 2010
Consumer Attitude and perception towards nudity in advertisements
S Ratnakaram, C Venkamaraju
Revelation 3 (1), 2010
Role of physical evidence in marketing diverse services
S Ratnakaram, V Chakravaram
An introspection into consumer awareness levels towards consumerism
S Ratnakaram, V Chakravaram
The system can't perform the operation now. Try again later.
Articles 1–20