The Role of Blockchain Technology in Financial Engineering V Chakravaram, S Ratnakaram, E Agasha, NS Vihari ICCCE 2020, 755-765, 2020 | 14 | 2020 |
The role of big data, data science and data analytics in financial engineering V Chakravaram, J Srinivas, S Ratnakaram Proceedings of the 2019 international conference on big data engineering, 44-50, 2019 | 13 | 2019 |
The Role of Technologies on Banking and Insurance Sectors in the Digitalization and Globalization Era—A Select Study V Chakravaram, S Ratnakaram, NS Vihari, N Tatikonda Proceedings of International Conference on Recent Trends in Machine Learning …, 2020 | 11 | 2020 |
Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach S Banerjee, S Ratnakaram, A Lohan Journal of Strategic Marketing 31 (3), 693-717, 2023 | 9 | 2023 |
Cryptocurrency: Threat or Opportunity V Chakravaram, S Ratnakaram, E Agasha, NS Vihari ICCCE 2020, 747-754, 2020 | 8 | 2020 |
Emerging trends in the marketing of financially engineered insurance products S Ratnakaram, V Chakravaram, NS Vihari, G Vidyasagar Rao ICT Systems and Sustainability: Proceedings of ICT4SD 2020, Volume 1, 675-684, 2021 | 6 | 2021 |
Use of ICTs in financial engineering applications in insurance business V Chakravaram, S Jangirala, S Ratnakaram ICT Analysis and Applications: Proceedings of ICT4SD 2019, Volume 2, 273-283, 2020 | 4 | 2020 |
Brand transgressions: measuring the influence of relationship marketing strategies in customer forgiveness behavior S Banerjee, S Ratnakaram | 2 | 2019 |
New avenues of revenue in Indian cinema S Ratnakaram, V Chakravaram, N Tatikonda, G Vidyasagar Rao ICT Analysis and Applications: Proceedings of ICT4SD 2020, Volume 2, 681-689, 2021 | 1 | 2021 |
Economic and Financial Analysis of Indian Life Insurers in FinTech and Financial Engineering era V Chakravaram, S Ratnakaram, HK Bhagavatham The Empirical Economic Letters, 2020 | 1 | 2020 |
Digitalization of the apparel industry—The impact of COVID-19 S Ratnakaram, V Bansal, V Chakravaram, HK Bhagavatham, VS Rao International Conference on Information and Communication Technology for …, 2023 | | 2023 |
Role of AI in various industrial managerial disciplines A Malik, S Ratnakaram, V Chakravaram, HK Bhagavatham Advances in Soft Computing Applications, 233-245, 2023 | | 2023 |
Emerging trends in information technology and its impact on business organizations V Chakravaram, HK Bhagavatham, S Jangirala, S Ratnakaram Soft Computing for Problem Solving: Proceedings of SocProS 2020, Volume 1 …, 2021 | | 2021 |
Sari - A Garment That Adorns Indian Woman: With Special Focus On Its Role as an artefact in The Rites of Passage of an Indian Bride in The Context of Her Wedding S Ratnakaram 40th Annual ISMS Marketing Science Conference, 2018 | | 2018 |
Impact of Type of Social Media and Type of Reviews on Consumer Perception of Online Reviews. S Ratnakaram, M Maity 38th Annual INFORMS Society for Marketing Science Conference, 2016 | | 2016 |
Green Marketing a Method of Environmental Responsibility Display:Structural Equation Modelling using ECOSCALE S Ratnakaram Proceedings of the 2014 Annual Conference of the Emerging Markets …, 2014 | | 2014 |
Loyalty programs offered by marketers – A study on Impact of demographic factors S Ratnakaram, V Chakravaram Itihaas 1 (1), 2011 | | 2011 |
Demographic changes in 21st Century – Its effect on FMCG product consumption S Ratnakaram, V Chakravaram Revelation 3, 2010 | | 2010 |
Consumer Attitude and perception towards nudity in advertisements S Ratnakaram, C Venkamaraju Revelation 3 (1), 2010 | | 2010 |
Role of physical evidence in marketing diverse services S Ratnakaram, V Chakravaram | | 2010 |