Creativity, proactive personality and entrepreneurial intentions: examining the mediating role of entrepreneurial self-efficacy R Kumar, S Shukla Global Business Review 23 (1), 101-118, 2022 | 155 | 2022 |
Influence of Attitude Towards Advertisement on Purchase Intention: Exploring the Mediating Role of Attitude Towards Brand Using SEM Approach. SK Kaushal, R Kumar IUP Journal of Marketing Management 15 (4), 2016 | 73 | 2016 |
Factors affecting the purchase intension of smartphone: A study of young consumers in the city of Lucknow SK Kaushal, R Kumar Pacific Business Review International 8 (12), 1-16, 2016 | 55 | 2016 |
Factors influencing corporate sustainability disclosure practices: empirical evidence from Indian National Stock Exchange K Kumar, R Kumari, A Poonia, R Kumar Journal of Financial Reporting and Accounting 21 (2), 300-321, 2021 | 52 | 2021 |
Do ownership structures and governance attributes matter for corporate sustainability reporting? An examination in the Indian context K Kumar, R Kumari, M Nandy, M Sarim, R Kumar Management of Environmental Quality: An International Journal 33 (5), 1077-1096, 2022 | 45 | 2022 |
Green advertising: Examining the role of celebrity’s credibility using SEM approach R Kumar, V Tripathi Global Business Review 23 (2), 440-459, 2022 | 37 | 2022 |
The state of corporate sustainability reporting in India: Evidence from environmentally sensitive industries K Kumar, R Kumari, R Kumar Business and society review 126 (4), 513-538, 2021 | 23 | 2021 |
How does perceived risk and trust affect mobile banking adoption? Empirical evidence from India R Kumar, R Singh, K Kumar, S Khan, V Corvello Sustainability 15 (5), 4053, 2023 | 19 | 2023 |
Role of trust in adoption of online good service tax filing in India S Shukla, R Kumar Vikalpa 44 (3), 99-114, 2019 | 15 | 2019 |
Examining factors affecting consumers' attitude and purchase intention with special reference to electronic durable goods R Kumar, SK Kaushal NMIMS Management Review 35 (3), 25-45, 2017 | 15 | 2017 |
Does source credibility matter in promoting sustainable consumption? Developing an integrated model R Kumar, SK Kaushal, K Kumar Social Responsibility Journal 19 (7), 1320-1347, 2023 | 12 | 2023 |
A theory-based approach to model entrepreneurial intentions: Exploring the role of creativity, proactive personality and passion R Kumar, S Shukla Higher Education, Skills and Work-Based Learning 13 (2), 355-370, 2023 | 9 | 2023 |
A study of factors affecting consumer behaviour towards electronic durable goods R Kumar, SK Kaushal Indian Journal of Marketing 49 (7), 35-48, 2019 | 9 | 2019 |
Factors influencing adoption of green banking practices: Evidence from commercial banks in India WKRK Kishore Kumar, HariPrapan Sharma Journal of Asia Entrepreneurship and Sustainability 18 (1), 41-57, 2022 | 8 | 2022 |
Modeling Environmentally Conscious Purchase Behavior: Examining the Role of Ethical Obligation and Green Self-Identity R Kumar, K Kumar, R Singh, JC Sá, S Carvalho, G Santos Sustainability 15 (8), 6426, 2023 | 7 | 2023 |
Consumers’ reaction towards smartphones: a study of students of University of Lucknow, India SK Kaushal, K Rakesh Journal of Management Research 7 (2), 143-149, 2015 | 7 | 2015 |
Influence of social media advertisements on consumer’s buying behaviour: Empirical evidences from India L Gupta, R Kumar Proceedings of the Global Conference on Innovations in Management and …, 2022 | 6 | 2022 |
Entrepreneurial intention for social cause: Role of moral obligation, contextual support and barriers RK Shalini Shukla International Journal of Business and Globalisation 28 (4), 367-387, 2021 | 4 | 2021 |
Researcher intention to use statistical software: examine the role of statistical anxiety, self-efficacy and enjoyment S Shukla, R Kumar International Journal of Technology and Human Interaction (IJTHI) 16 (3), 39-55, 2020 | 4 | 2020 |
Effect of gender and prior exposure to family business on entrepreneurial intentions: Empirical evidences from India RKSKK Shalini Shukla Journal of Asia Entrepreneurship and Sustainability 17 (7), 51-72, 2021 | 2 | 2021 |