| Customer expectations of store attributes: A study of organized retail outlets in India P Ghosh, V Tripathi, A Kumar Journal of Retail & Leisure Property 9, 75-87, 2010 | 253 | 2010 |
| Managing shopping experience through mall attractiveness dimensions: An experience of Indian metro cities A Tandon, A Gupta, V Tripathi Asia Pacific Journal of Marketing and Logistics 28 (4), 634-649, 2016 | 89 | 2016 |
| Sales Force Turnover: An Exploratory Study of the Indian Insurance Sector. S Pathak, V Tripathi Management (18544223) 5 (1), 2010 | 55 | 2010 |
| Green advertising: Examining the role of celebrity’s credibility using SEM approach R Kumar, V Tripathi Global Business Review 23 (2), 440-459, 2022 | 39 | 2022 |
| Shopping orientation and behavioural patterns of Indian consumers: study of a tier II city P Ghosh, V Tripathi, S Saini, S Agrawal International Journal of Services, Economics and Management 2 (2), 121-136, 2010 | 16 | 2010 |
| Measuring service quality in Indian public transport system: a comprehensive review V Tripathi, A Kumar, G Nema Asia-Pacific Mark. Rev 1 (1), 113-119, 2012 | 14 | 2012 |
| The transformation of value and evolution of customer experience: an exploration of the typologies, facets and significance A Tandon, V Tripathi, A Gupta International Journal of Indian Culture and Business Management 8 (4), 425-441, 2014 | 13 | 2014 |
| Employer Branding: Strategic Move towards attracting young talents V Tripathi, V Yadav, A Srivastava International Journal of Economics and Management Studies 4 (5), 45-48, 2017 | 9 | 2017 |
| When the advantaged feel victimised: The case of Hindus in India RC Tripathi, R Kumar, VN Tripathi Psychology and Developing Societies 31 (1), 31-55, 2019 | 6 | 2019 |
| Direct and moderating influence of perceived fit, risk and parent brand trust on brand extension success of a personal care brand in India V Tripathi, P Rastogi, S Kumar Global Business Review 19 (6), 1681-1692, 2018 | 6 | 2018 |
| Conquering the Spiralling Sponsorships Through Ambush Marketing A Kumar, V Tripathi Available at SSRN 2606876, 2013 | 6 | 2013 |
| A. and Tripathi, A.(2020) V Tripathi, S Rajlaxmi IUP Journal of Brand Management 17 (1), 21-35, 0 | 6 | |
| Determinant of work life balance of working mothers V Tripathi, SM Shukla, K Randev Management Insight 12 (2), 14-27, 2016 | 5 | 2016 |
| Determinants of Effective Inventory Management A Study of Consumer Durable Retailers V Tripathi, P Kochhar Bonfring International Journal of Industrial Engineering and Management …, 2016 | 4 | 2016 |
| Profiling Indian shoppers: an exploratory study of organised retail V Tripathi, P Ghosh, S Saini, S Agrawal International Journal of Indian Culture and Business Management 3 (6), 669-683, 2010 | 4 | 2010 |
| Scarcity mindsets and generational differences in India: The role of cognitive and affective factors RC Tripathi, N Pande, VN Tripathi, S Shankar, A Pande, R Bahadur Psychology and Developing Societies 34 (1), 45-78, 2022 | 3 | 2022 |
| Employer Branding: A Strategic Tool for Employee Retention in IT Industry. V Tripathi, A Srivastava, A Tripathi IUP Journal of Brand Management 17 (1), 2020 | 3 | 2020 |
| Purchase intention towards eco-friendly electronic products while incorporating mediating influence of brand image V Tripathi, SM Shukla, PK Saran, S Kumar IJABER 14 (12), 8335-8348, 2016 | 3 | 2016 |
| The viability of benefit segmentation in Tier-II cities of India-identifying benefits sought by Indian customers A Tandon, A Gupta, V Tripathi International Journal of Business Innovation and Research 10 (4), 501-518, 2016 | 3 | 2016 |
| Experiencing flavourful fun: Delighting customers the RB way V Tripathi, A Tandon, A Gupta Global Business Review 16 (2), 341-347, 2015 | 3 | 2015 |
