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Alaa M. ElBedweihy
Alaa M. ElBedweihy
Lecturer of Marketing, Cairo University
Verified email at foc.cu.edu.eg
Title
Cited by
Cited by
Year
Customer relationship building: The role of brand attractiveness and consumer–brand identification
AM Elbedweihy, C Jayawardhena, MH Elsharnouby, TH Elsharnouby
Journal of Business Research 69 (8), 2901-2910, 2016
3832016
Consumer-brand identification: A social identity based review and research directions
AM Elbedweihy, C Jayawardhena
The marketing review 14 (2), 205-228, 2014
532014
Conceptualisation, measurement, and validation of consumer-brand identification: a social identity theory perspective
AM Elbedweihy
University of Hull, 2014
82014
Consumer-Brand Identification: Conceptualization, Antecedents and Consequences
AM Elbedweihy, C Jayawardhena
Academy of Marketing Annual Conference, Southampton, UK, 2012
62012
Projecting the Outcomes of Consumer–Brand Value Congruence: The Mediating Role of Relationship Quality
TH Elsharnouby, M Elsharnouby, C Jayawardhena, AM Elbedweihy
Rediscovering the Essentiality of Marketing, 869-870, 2016
32016
The Missing Link between Self-Definitional Principles and Resilience to Negative Information: The Role of Consumer Brand Identification
AM Elbedweihy, C Jayawardhena, MH Elsharnouby
European Marketing Academy (EMAC) Conference, Istanbul, Turkey, 2013
32013
Self-continuity and consumer in-role and extra-role behaviour: The role of consumer-brand identification
AM Elbedweihy, C Jayawardhena, MH Elsharnouby, TH Elsharnouby
American Marketing Association (AMA) Winter Conference, Florida, USA, 2014
2014
Customer Relationship Building through Identification: Mediating Effect of Perceived Quality and Moderating Effect of Brand Engagement
AM Elbedweihy, C Jayawardhena, TH Elsharnouby, MH Elsharnouby
American Marketing Association (AMA) Summer Conference, San Francisco, USA, 2014
2014
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