‪Dr. Bharath Shashanka Katakam‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	294	294
h-index	4	4
i10-index	3	3

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Dr. Bharath Shashanka Katakam

Dr. Bharath Shashanka Katakam

Administrative Staff College of India - Hyderabad

Verified email at asci.org.in - Homepage

MBTI personality/FIRO-B based assessments Employee behavioral assessments


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Impact of AI and robotics in the tourism sector: a critical insight N Samala, BS Katkam, RS Bellamkonda, RV Rodriguez Journal of tourism futures 8 (1), 73-87, 2020	229	2020
Fashion brands are engaging the millennials: a moderated-mediation model of customer-brand engagement, participation, and involvement N Samala, BS Katkam Young Consumers 21 (2), 233-253, 2020	38	2020
Longitudinal analysis versus cross-sectional analysis in assessing the factors influencing shoppers’ impulse purchase behavior–Do the store ambience and salesperson … BS Katakam, R Bhukya, RS Bellamkonda, N Samala Journal of Retailing and Consumer Services 61, 102586, 2021	20	2021
Fashion brands are engaging the millennials: a moderated-mediation model of customer-brand engagement, participation, and involvement. Young Consumers, 21 (2), 233–253 N Samala, BS Katkam YC-12-2018-0902, 2019	7	2019

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