| Do entrepreneurial self-efficacy, entrepreneurial motivation, and family support enhance entrepreneurial intention? The mediating role of entrepreneurial education O Saoula, A Shamim, MJ Ahmad, MF Abid Asia Pacific Journal of Innovation and Entrepreneurship, 2023 | 44 | 2023 |
| Value creation or value destruction: conceptualizing the experiential nature of value‐in‐use MF Abid, A Shamim, Z Khan, I Khan Journal of Consumer Behaviour 21 (3), 583-601, 2022 | 32 | 2022 |
| Videogames-as-a-service: how does in-game value co-creation enhance premium gaming co-creation experience for players? A Hussain, MF Abid, A Shamim, DH Ting, MA Toha Journal of Retailing and Consumer Services 70, 103128, 2023 | 28 | 2023 |
| Building e-trust and e-retention in online shopping: the role of website design, reliability and perceived ease of use O Saoula, A Shamim, N Mohd Suki, MJ Ahmad, MF Abid, AK Patwary, ... Spanish Journal of Marketing-ESIC 27 (2), 178-201, 2023 | 23 | 2023 |
| The hope and hype of neuromarketing: a bibliometric analysis J Siddique, A Shamim, M Nawaz, MF Abid Journal of Contemporary Marketing Science 6 (1), 1-21, 2023 | 14 | 2023 |
| Make every interaction count-assessing the role of customers’ self-construal on value co-creation at service encounters A Shamim, J Ahn, I Khan, M Shah, MF Abid The International Review of Retail, Distribution and Consumer Research 33 (2 …, 2023 | 14 | 2023 |
| Integrating the commitment-trust theory to gauge customers loyalty in riding services MF Abid, J Siddique, A Gulzar, A Shamim, IB Dar, A Zafar Journal of Promotion Management 29 (3), 305-337, 2023 | 12 | 2023 |
| Attitude, repurchase intention and brand loyalty toward halal cosmetics K Hussain, MS Fayyaz, A Shamim, AZ Abbasi, SJ Malik, MF Abid Journal of Islamic Marketing 15 (2), 293-313, 2024 | 10 | 2024 |
| Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image O Saoula, MF Abid, MJ Ahmad, A Shamim, AK Patwary, MM Yusr Journal of Islamic Marketing 15 (2), 418-445, 2024 | 3 | 2024 |
| The Role of Customer Relationship Management Practices and Technology Alignment towards Customers' Loyalty: Mediating Role of Trust and Commitment MF Abid, J Siddique, A Gulzar, A Shamim, IB Dar, A Zafar Department of Marketing Management, Faculty of Commerce and Management …, 2021 | 2 | 2021 |
| S–O–R based experiential framework for measuring in-store customer satisfaction in non-fuel retailing A Shamim, MF Abid, F Ahmad Journal of Retailing and Consumer Services 77, 103672, 2024 | 1 | 2024 |
| Oussama Saoula A Shamim, MJ Ahmad, MF Abid | | 2022 |
Amjad ShamimAssoc. Prof, Chartered Manager Fellow (CMgr FCMI), Certified Professional Marketer, Program ManagerVerified email at utp.edu.my
