| A bibliometric review of research on COVID-19 and tourism: Reflections for moving forward Utkarsh, M Sigala Tourism Management Perspectives 40 (10), 2021 | 104 | 2021 |
| Catch Them Young: Impact of Financial Socialization, Financial Literacy and Attitude Towards Money on Financial Well‐being of Young Adults Utkarsh, A Pandey, A Ashta, E Spiegelman, A Sutan International Journal of Consumer Studies, 2020 | 79* | 2020 |
| Effect of consumer self‐confidence on information search and dissemination: Mediating role of subjective knowledge Utkarsh, S Sangwan, P Agarwal International Journal of Consumer Studies, 2019 | 48 | 2019 |
| Assessing the website effectiveness of top ten tourist attracting nations DD Gupta, Utkarsh Information Technology & Tourism 14 (2), 151-175, 2014 | 45 | 2014 |
| Effects of confidence and social benefits on consumers’ extra-role and in-role behaviors: A social identity and social exchange perspective Utkarsh, G Roopak Journal of Retailing and Consumer Services 64 (March), 2022 | 21 | 2022 |
| Effects of in-store information quality and store credibility on consumer engagement in green retailing P Kumar, Utkarsh Journal of Retailing and Consumer Services 71, 2022 | 16 | 2022 |
| Individual differences in consumer information search for services: A multiple mediation study Utkarsh Journal of Retailing and Consumer Services 37, 33-42, 2017 | 12 | 2017 |
| Differences in Advertising Strategies of Service Marketers: A Content Analysis Utkarsh, H Maurya, S Medhavi Service Marketing Quarterly 37 (2), 109-124, 2016 | 12 | 2016 |
| Information search behaviour of service consumers: Review and future directions Utkarsh, M Sanjay The Marketing Review 15 (2), 2015 | 12 | 2015 |
| How do gratifications to read reviews and perceived reviewers’ credibility impact behavioural intentions in fashion e-commerce? A mediating-moderating perspective H Singh, S Chakrabarti, Utkarsh Computers in Human Behavior, 107677, 2023 | 10 | 2023 |
| Effect of Consumer Self Confidence and Previous Experience on Information Source Preference Utkarsh, P Agarwal, S Medhavi International Journal of Indian Culture and Business Management, 2019 | 8 | 2019 |
| Exploration of financial stress indicators in a developing economy Utkarsh, A Pandey, A Ashta, E Spiegelman, A Sutan Strategic Change, 2020 | 6 | 2020 |
| Message Strategy of Promotional E-mails in India: A Content Analysis Utkarsh, N Gupta International Journal of Electronic Marketing and Retailing, 2019 | 3 | 2019 |
| Determinants of positive financial behavior: a parallel mediation model A Pandey, Utkarsh International Journal of Emerging Markets, 2023 | 1 | 2023 |
| Examination of Credence and Noncredence Service Advertisement Strategies in the United States and India Utkarsh Services Marketing Quarterly 39 (3), 240-259, 2018 | 1 | 2018 |
| How perceived corporate social responsibility affects consumer citizenship behavior? Investigating the mediating roles of perceived employee behavior and consumer company … Utkarsh, H Singh Marketing Intelligence & Planning, 2023 | | 2023 |
| Tangible and Intangible Quality Cues in Service Advertising: A Construal Level Theory Perspective Utkarsh Journal of Global Scholars of Marketing Science, 2022 | | 2022 |
| TruCar.in: Finding position in an emerging online market Utkarsh Ivey Cases, 2018 | | 2018 |
| PRE PURCHASE INFORMATION SEARCH BEHAVIOUR OF CONSUMERS IN INDIA WITH SPECIAL REFERENCE TO HOTEL INDUSTRY Utkarsh, S Medhavi Univetsity of Lucknow, 2016 | | 2016 |
| Behind a Billion Screens: Book Review Utkarsh Journal of Marketing Communications, 2016 | | 2016 |
Arvind AshtaProfessor of Finance, Control & Law, Burgundy School of Business (ESC Dijon)Verified email at bsb-education.com
