| Analysis of social networking sites: A study on effective communication strategy in developing brand communication PS Jothi, M Neelamalar, RS Prasad Journal of media and communication studies 3 (7), 234-242, 2011 | 250 | 2011 |
| New Media and Society: A Study on the Impact of Social Networking Sites on Indian Youth, PC M.Neelamalar Estudos em Communicacao (Communication Studies), 2009 | 80 | 2009 |
| Utilization of Social Media Platforms for Educational Purposes among the Faculty of Higher Education with Special Reference to Tamil Nadu MV Vivakaran, M Neelamalar Higher Education for the Future 5 (1), 4-19, 2018 | 53 | 2018 |
| Digital brand management—A study on the factors affecting customers' engagement in Facebook pages VM Vadivu, M Neelamalar 2015 International Conference on Smart Technologies and Management for …, 2015 | 46 | 2015 |
| Feminist pedagogy and social media: a study on their integration and effectiveness in training budding women entrepreneurs MVV Neelamalar Maraimalai Gender and Education, 2016 | 44* | 2016 |
| Networked Learning and Learning Analytics: A Study on the Employment of Facebook in a Virtual Training Program NM MV Vivakaran Interactive Learning Environments, 1-14, 2018 | 22 | 2018 |
| Impact of cyber crimes on social networking pattern of girls MN Malar international Journal of Internet of Things 1 (1), 9-15, 2012 | 15 | 2012 |
| Dept. of Media Sciences, Anna University Chennai, India DM Neelamalar, MP Chitra New media and society: A Study on the impact of socialnetworking sites on …, 2009 | 14 | 2009 |
| A Critical Analysis of the Jihadi Discourse through Online Magazines with Special Reference to ‘Wyeth’ Magazine M Neelamalar, MV Vivakaran India Quarterly 75 (4), 456-471, 2019 | 10 | 2019 |
| The Feasibility and Acceptance of Social Media Interventions in Higher Education Classrooms of Developing Nations with Special Reference to India NM MV Vivakaran Contemporary Educational Technology, 284-296, 2018 | 6 | 2018 |
| The print media coverage of the 26/11 Mumbai terror attacks: A study on the coverage of leading Indian newspapers and its impact on people M Neelamalar, P Chitra, A Darwin Journal of Media and Communication Studies 1 (6), 095-105, 2009 | 6 | 2009 |
| THE ROLE OF MEDIA IN SCIENCE AND TECHNOLOGY EDUCATION, DEVELOPMENT AND REHABILITATION OF WOMEN AFFECTED BY THE 2004 TSUNAMI IN THE OF THE STATE OF TAMILNADU. P Jothi, M Neelamalar Science of Tsunami Hazards 30 (2), 2011 | 5 | 2011 |
| Print Media Technology and Social Change: The Role and Effectiveness of Right to Information (RTI) Act PC M.Neelamalar International Journal of Emerging Technology and Advanced Engineering, 2013 | 4 | 2013 |
| A Study on the Reporting of Indian Muslim Women’s Problems in the Mainstream Media PS Jothi, M Neelamalar Journal of New Media and Mass Communication 2 (2), 30-40, 2015 | 3 | 2015 |
| The Study of Social Media Communication: Analysis of Science Communication through Social Networking Sites with special reference to Scientists JP Sri, M Neelamalar Estudos em Comunicação no8, 1-11, 2010 | 3 | 2010 |
| A study on the impact of websites in communicating science and technology information: With special reference to agricultural resources to farmers PS Jothi, M Neelamalar 2011 International Conference on Electrical and Control Engineering, 5714-5717, 2011 | 2 | 2011 |
| Right to information (RTI) act and youth: A study on the impact of newspaper among youth P Chitra, M Neelamalar ZENITH International Journal of Multidisciplinary Research 3 (7), 161-173, 2013 | 1 | 2013 |
| From Spectators to Users: A study on the transformation caused by the Social media in the Indian Media Context MV Vivakaran, M Neelamalar | 1* | |
| Convergence in the Cyber Space: A Study on Its Role in Online Radicalization MVV N Maraimalai Global Media Journal-Indian Edition, 13-21, 2017 | | 2017 |
| A study on the impact of social media coverage of the Gaza war with special reference to India VM Vadivu, M Neelamalar Mass Communicator: International Journal of Communication Studies 11 (2), 13-21, 2017 | | 2017 |
